Bundle Pricing Strategy and Performance of Small and Medium Enterprises in Kenya


The main objective of this study was to determine the relationship between bundle pricing strategy and the performance of the SMEs, Kenya. The researcher found out that there was positive correlation between bundle pricing and performance. The researcher therefore concluded that the company should focus its efforts on bundle pricing strategy because there is some level of effect of the pricing strategy on the number of customers, customer loyalty and quality of food and service. The researcher recommended that the company managers should be educated more on the bundle pricing strategy emphasizing on how it is used and its benefits

Keywords: : Enterprises, Performance, SMEs, bundle pricing strategy

Unique Article ID: IJSBER-115

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