Influence of Social Media on Communication Skills and Academic Performance of Business Education Students in Colleges of Education in Southwest, Nigeria

Abstract

The study assessed the influence of social media on communication skill acquisition and academic performance of business education students. The study had two specific purposes, three research questions and two hypotheses. Descriptive survey design was adopted for the study. The population consisted of 461 respondents. A structured questionnaire tagged Influence of Social Media on Communication Skills and Academic Performance Questionnaire (ISMCSAPQ) was used to collect data from the respondents. The instrument was subjected to face and content validation by three experts with a Cronbach reliability coefficient of 0.87. Mean and standard deviation were used to analyse the data to answer the research questions while linear regression statistic was used to test the hypotheses. The findings revealed among others that social media use significantly positively influence communication skills and academic performance of business education students in colleges of education. It was concluded that social media when used effectively for academic purposes is capable of improving communication skills and academic performance of Business Education students in colleges of education. The study is potentially of great significance to teachers and students, enabling them to recognize, accept and deploy social media as implements of teaching, learning and skill acquisition. It  was recommended among others that students should be encouraged to use social media to acquire necessary information while government provide conducive learning environment such as e-library for academic excellence.

 

Keywords: Academic, Business, Education, Media, Performance, Skills, Social, communication


Article Review Status: Published

Pages: 57-69 (Download PDF)

Creative Commons Licence
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License