This investigation is carried out as part of the effort to find solution to the multifarious challenges of the socio-economic environment of Nigeria. The investigation reveals that in virtually all the challenges, certain important values of life, are implicated in them. The most prominent of these values are those of individuals, the nation and to a smaller extent, the family. Communal values are not of much importance in the challenges of the socio-economic environment of Nigeria. The paper is advocating a rigorous pursuit of efforts to inculcate the important values in Nigerian people. It further advocates a determined effort at building a new generation of Nigerians, equipped with these values, right from the early stages of life.
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