Business Development Strategy of Indonesia Agribusiness Media in Digital Era Case Study: PT Permata Wacana Lestari

Abstract

Development of digital technology has an impact on media industry, especially the print media. Nowadays readers prefer to access news via digital media. PT PWL as one of the agricultural press has concerns about that issue, so it needs various strategies to survive in the digital era. This study aims to identify internal and external factors affecting business development in PT PWL, formulating strategies that can be applied in PT PWL, and determine the priority strategy for development of print media business in PT PWL. This study was used IFE and EFE Matrix, SWOT and QSPM Matrix. The results showed that main strength in PT PWL is brand awareness among the livestock, fisheries and agriculture industry. The main weakness is conventional information and technology systems. The Opportunity is development of a digital-based industry. In addition, higher printing costs are a major threat to PT PWL. The main priority strategy for PT PWL is development of digital-based products such as news reporting via websites or TV streaming as the highest Total Atractiveness Score.

Keywords: Business Strategy, EFE, IFE, QSPM, SWOT Matrix, agribusiness media


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