ONLINE JOURNALISM AND THE CHANGING NATURE OF TRADITIONAL MEDIA IN NIGERIA

Abstract

The migration of readers, viewers and advertisers from newspaper and broadcast television to the web is not limited to the developed world but has also become a visible trend in developing countries such as Nigeria. Newspapers have for the past decade decried the decline in circulation as web visits continue to increase, making the future of newspaper journalism an uncertainty. Thus, this paper takes a look at the changes that online journalism has brought in the Nigerian media landscape as its presence is mostly felt by the traditional media. The study adopts the technological determinism theory and the media morphosis theory, for while technological determinist hold that technology is the major determinant of change in the society, mediamorphosis theory believes in the unification of already existing institutions with the changes brought about by technology. Hence, the traditional media instead of being displaced by online journalism, and converge with the new media to enhance its operation. Consequently, the federal government and media-personnel should endeavour to equip media houses with the needed infrastructure to enable them stay afloat in this digital era as online journalism has come to stay.

Keywords: Nigeria, Online Journalism, Traditional Media


Article Review Status: Published

Pages: 1-9 (Download PDF)

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