This study aims to answer the problem of how Islamic communication management is able to improve the service quality in public institutions. The purpose of this study explains the role of Islamic communication management in improving the service quality in public institutions in Medan. This research was conducted to test empirically and find facts and scientifically test the implications of Islamic communication management in improving the service quality in public institutions, using the principles of Islamic communication and the theory of public services. The research method used is explanatory survey method, with a quantitative approach. The population in this study is all users or consumers from public institutions in Medan. Public institutions in this study are from educational institutions namely Senior High Schools of Integrated Islamic Schools, State Islamic Universities, and PT Taspen Persero. The sampling of this study uses Purposive Sampling and Random Sample Cluster techniques, to calculate the sample size of the population of the researcher using the Cross-Sectional method. Research data collection uses questionnaires collected from respondents with a sample size of 250 respondents. Data analysis using analysis of Simple Regression description. The results of the study revealed that: there is an Islamic communication management in improving the service quality to public institutions in Medan. The new concept presented by the results of this study revealed that Islamic communication management is very influential on the service quality in public institutions in Medan.
Keywords: Communication Management, Islamic Communication, Quality of Public Services.
