An Assessment of Service Quality of Logistics Services Providers in Ghana

Abstract

This study was aimed to assess service quality of logistics service providers (courier services) in the Kumasi metropolis of Ghana. The study was a cross sectional descriptive survey. The target population of the study was customers of the selected courier services providers. The study deployed stratified sampling technique and 120 sample size. The SERVQUAL Model was the underpinning philosophy adopted for the study. Structured questionnaire were used. Data were gathered through primary and secondary sources. The primary data were analyzed using Predictive Analytical Software (PASW) for windows. Secondary data were obtained from data bases including Pro-Quest, EBSCO, Open Access Directorate, Google Scholar, Cross- Ref and Index Copernicus. The results were presented using unweighted means, Chi-square Tests and frequencies. The study revealed that overall customers were satisfied with all the five service quality dimensions. Specifically respondents rated their satisfaction as follows: Assurance Empathy, Tangibility, Responsiveness and Reliability The study further revealed there is a significant association between customer’s location and satisfaction. Also, the study found that there is an association between customers preferred brand and satisfaction. Finally, there is significant association between customers perceived service safety and satisfaction. The study concluded that logistics service providers should aim at delighting their customers to ensure customer loyalty in order to prevent any switch in the future.

Keywords: Courier, Ghana, Logistics, SERVQUAL, service providers


Article Review Status: Published

Pages: 27-36 (Download PDF)

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