OPPORTUNITY FOR INNOVATION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN THE NIGERIAN HOSPITALITY INDUSTRY

Abstract

The purpose of this study was to examine the relationship between opportunity for innovation and organizational citizenship behaviour in the Nigerian hospitality industry. The cross sectional survey was conducted with a sample size of 1450 workers drawn from a population of 3768 workers in the South-South geopolitical region of Nigeria. The scales used were within the acceptable Cronbach Alpha values of 0.7, which was interpreted to be reliable. A total of 1,093 copies of completed and usable questionnaire were used for data analysis. Furthermore, the data obtained were analysed using the Spearman Rank Order Coefficient. The results reveal that opportunity for innovation is strongly related to altruism, conscientiousness, civic virtue, courtesy and sportsmanship. The findings suggest that organizations conducive for innovation tends to promote extra discretionary employee behaviour. The study concluded that in the presence of opportunity for innovation of the worker, organizational citizenship behaviour is activated.

Keywords: Altruism, Civic Virtue, Conscientiousness, Courtesy And Sportsmanship, Hospitality industry, Innovation, Organizational Citizenship Behaviour


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