Managing Channel Conflict for Enhanced Organizational Performance

Abstract

The focal point of this study is managing channel conflict for enhanced organizational performance. It is a survey research and the main instrument of data collection was the questionnaire. Out of three hundred and forty five questionnaires administered, 86% or three hundred were retrieved and used in the analysis. Statistical package for social sciences (SPSS) was strictly used in the analysis. The Pearson product moment correlation analysis was used to test the various hypotheses earlier formulated. The study found that conflict affects the performance of the channel members negatively. There is inverse relationship between conflict and profitability. As a result of these findings, it was recommended, amongst others, that conflict in all its ramifications be minimized so as not to distract channel members from performing optimally

Keywords: Channel, Conflict, Organizational Performance


Article Review Status: Published

Pages: 1-10 (Download PDF)

Creative Commons Licence
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License