Islamic Financial Institutions as institutions that were born with the aim of reaching the lower classes in the form of small people’s economic institutions in an effort to develop productive businesses and investments in increasing the economic activities of small entrepreneurs based on sharia principles in the form of cooperatives. It is this institution that is rife in Sukopuro village and interacts with the farming community there in providing financing as a form of its operations. The interaction that was formed between the Islamic financial institution and the people of the village of Sukopuro led to the formation of a public perception of the operation of the Islamic financial institution. This perception that has been formed encourages a responsiveness and follow-up that can occur in society. This study aims to identify the characteristics of Islamic Financial Institution (LKS) customers that influence public perceptions of the level of trust and satisfaction of the people of Sukopuro village, Jabung sub-district towards Islamic Financial Institutions (LKS). This research uses quantitative research methods with community research locations in the village of Sukopuro, Malang Regency. Researchers took data with a questionnaire spread technique. The results of this study indicate that the characteristics of customers can be grouped into several criteria, namely gender, age, education, occupation, and income which then form a model of LKS customer behavior in the form of satisfaction and trust from the perceptions that have been formed.The abstract should summarize the content of the paper. Try to keep the abstract below 200 words. Do not make references nor display equations in the abstract. The journal will be printed from the same-sized copy prepared by you. Your manuscript should be printed on A4 paper (21.0 cm x 29.7 cm). It is imperative that the margins and style described below be adhered to carefully. This will enable us to keep uniformity in the final printed copies of the Journal. Please keep in mind that the manuscript you prepare will be photographed and printed as it is received. Readability of copy is of paramount importance.
Keywords: Behavior, Perception, Trust, customer characteristics, islamic financial institutions
