British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
Published Status: Current
List of Articles
Service Quality and Customer Satisfaction in Nigerian Mobile TelephonyAlabar, T. Timothy, Ode Egena, Gbande, I. Richard Keywords: |
How Wechat Has Changed the Face of Marketing in ChinaPatricia A. Yanes,Paul D. Berger Keywords: Marketing in China, Mobil technology, Social media, WeChat |
The Buying Pattern of Energy Drink and its Use among the Young Generation of Saudi ArabiaMohammad Zulfeequar Alam Keywords: : Energy Drinks, Buying Pattern, Consumer Behavior, Power Drink, Saudi Arabia, Youth |
Cognitive Innovativeness and Decision-Making Styles in Iranian ShoppingHossein Nasiri Zarandi, Fereshteh Lotfizadeh Keywords: Cognitive Innovativeness, Consumer Behavior, Shopping Styles |
Impact of Celebrity Endorsement on Consumers Buying BehaviorMuhammad Amir Adam and Nazish Hussain Keywords: Buying Behavior, Celebrity endorsement, Consumers, Purchase Intention |
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
