The Impact of Informational Influence for Reference Groups on Student Selection of Private Universities in Jordan

Abstract

The present study is an effort to explore the impact of informational influence for reference groups on students’ selection of private universities in Jordan. To achieve this aim, a survey was constructed and conducted to collect the required data from students. About 480 questionnaires were distributed at two private universities in Amman. Descriptive analysis, test of reliability, factors analysis, and regression analysis were used in this study. The findings of the study show that three factors were produced by factor analysis as follows; family and relatives, friends and opinion leaders. These three factors were used in regression analysis; results show that family and relatives, friends and opinion leaders influence the students’ selection of private universities

Keywords: Informational Influence, Jordan, Private Universities, Reference Groups, Students, University


Article Review Status: Published

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