British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
Published Status: Current
List of Articles
Effects of Actual Self and Ideal Self Image On Consumer Responses: The Moderating Effect of Store ImageSolmaz Koolivandi, Fereshteh Lotfizadeh Keywords: Actual self-image, ideal self-image, purchase desire., store image |
Impact of Celebrity Endorsements on Consumers’ Ad Perception: A Study Of Indian ConsumersRuchi Gupta,Nawal Kishore ,DPS Verma Keywords: Ad Perception, Celebrity, Endorser, Exploratory Factor Analysis, Structural Equation Modeling, confirmatory factor analysis |
The Effect of Packaging Characteristics on Brand Preference for Cosmetics Products in Abia State, NigeriaAhaiwe, Emmanuel Onyedikachi,Ndubuisi, Ugochukwu Keywords: Brand Preference, Cosmetics, Packaging Characteristics |
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