The research verifies the introduction of “story” into the design education of cultural creative products is accepted by the public and touching. A designer in product design gives product a new meaning and value through innovative methods, who creates impressive product that expresses idea and notions he wants to convey. With the design of a cultural product, the application of “legend” is discussed from the perspective of emotional value that reflects local features and local cultural value through local stories. Therefore, story development assists in developing cultural creative products and exploring the problem from story, and discusses perspectives of consumer buying story-based cultural product and five senses experience conveyed by product which touches human through story-based design.
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