A Multimodal Discourse Analysis of Selected Male Circumcision Posters Used in Zimbabwe


Zimbabwe has one of the highest HIV/AIDS prevalence rates in the world with an estimated rate of 14, 7% .In 2009, Zimbabwe adopted Voluntary Medical Male Circumcision for HIV prevention based on Randomised Controlled Trials conducted in South Africa, Uganda and Kenya which showed 60 % efficacy in prevention of HIV in heterosexual men. Using a Multimodal Discourse Analysis approach the study focuses on the various interpretations of multimodal features of VMMC posters. The present study concluded that while there is an overwhelming support for the roll out of VMMMC for HIV prevention the uptake of VMMC could be improved if male circumcision messages are clearly and effectively framed.

Keywords: Multimodal Discourse Analysis, Systemic Functional Linguistics and Male Circumcision.

Unique Article ID: GJAHSS-155
Article Review Status: Published

Pages: 61-71 (Download PDF)

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