Tag Archives: Young Adults

Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria (Published)

This paper examines the respondent’s purchase intentions appropriate to the advertising variables.  It therefore sum ups the consequences and impacts related to respondent’s choice of advertising variables and purchase intentions of cryptocurrency. The unexplored market potential of cryptocurrency might be due to ineffective use of advertising to facilitate purchase intention. Interestingly, scanty empirical investigation could be found on the topic of advertising and purchasing intentions of cryptocurrency among developing economies of the world. Accordingly, the need for the research presented here is evident. The main purpose of the study is investigating the effects of advertising on purchase intention of cryptocurrency among young adult in Awka, Nigeria. This necessitated conducting a research for the evaluation of current advertising practices to check their effect on consumer purchase intentions. Data were collected from the sample of 138 individuals selected randomly. Presented questionnaire was used to collect data. Data analysis and interpretations was done through regression model and descriptive statistics. To check the impact of advertising, the advertising related variables were used which includes awareness, interest, desire, action of advertising on the dependent variable of consumer’s purchase intentions of crypto currency. The results declared most advertising related variables have significant impact on purchase intentions.

Citation: Anthony Obiajulu Osagwu and  Ekwunife Gabriel Okafor (2022)  Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria, European Journal of Business and Innovation Research, Vol.10, No.6, pp.,34-70

Keywords: : Emerging Economies, Advertising, Nigeria, Purchase Intention, Young Adults, crypto currency

Public Libraries in Nigeria: Resources and Services for Young Adults (Published)

Public libraries play fundamental roles in the mental and intellectual development of young adults via the provision of resources and services fitted for their information needs. Unfortunately, this cannot be said of public libraries in Nigeria. The situation is not helped by the paucity of scholarship that particularly examines young adults’ resource/service satisfaction as a separate category of users in the Nigerian public library system. Hence, this paper critically examines the information needs of young adult patrons of public libraries in Nigeria, with the Oyo State Public Library as a case study. Research questions were formulated, with the questionnaire as the data collection instrument. A total of 110 copies of the questionnaire were distributed, out of which 92 (86.3% of the representative population) were retrieved. The study reveals dissatisfaction by young adult patrons with the Library’s services due to its inadequate infrastructure, collections, and trained library staff. Appropriate recommendations were proffered.

Keywords: Public libraries, Young Adults, information needs, library resources and services.

Religious Faith, Flourishing and Self-Efficacy in Young Adults: A Correlational Study (Published)

The present research explored the interrelationship of religious faith, flourishing and general self-efficacy (GSE) in young adults. Based on literature review, it was hypothesized that there would be a positive association of religious faith, flourishing and GSE. Sample consisted of 222 regular students (110 men and 112 women) who were all Muslims, with ages ranging from 18-26 years (M=21, SD= 1.96) and educational level ranging from 13 to 18 years of education from University of Karachi, Pakistan. Participants were required to fill in the informed consent form along with their demographic information, and the questionnaires. Questionnaires included a) Abbreviated Santa Clara Strength of Religious Faith Questionnaire (SCSRFQ-Brief; Plante, Vallaeys, Sherman, & Wallston, 2002), Generalized Self-Efficacy Scale (GSE; Schwarzer & Jerusalem, 1995) and Flourishing Scale (FS; Diener, Wirtz, Tov, Kim-Prieto, Choi, Oishi, & Biswas-Diener, 2009). Descriptive statistics were used to summarize the sample characteristics. Pearson’s r was computed to find out the interrelationship of the variables. Results revealed statistically significant and positive correlations among religious faith, psychological flourishing and GSE. The implications and limitations of the study and recommendations for future research were also discussed

Keywords: Flourishing, General Self-Efficacy, Muslims, Pakistani, Religious Faith, Young Adults


This paper examined how gender and age differences influence the premarital sexual behaviour of young people (Adolescents and young Adults). A sample of 100 students, (50 males and 50 females) between the ages of 18-35 years was randomly drawn from the undergraduate student populations and a 28-question standerdised questionnaire to assess some aspects of their sexual behaviour was administered. Statistical analyses of data involved one-way Anova and Descriptive statistics which indicated that there were no differences gender-wise F(1,98)=0.36,P>0.05, age-wise F(1,98)=0.461, P>0.05 and religion-wise F(2/96)=1.8, P>0.05 in premarital sex, in terms of indulgence, susceptibility to experiment and frequency of indulgence. There is need for more detailed research with emphasis on such potential influences like marital status, ethnicity and social status of respondent(s) on premarital sex

Keywords: Adolescents, Age, Gender, Premarital, Sexual Behaviour, Young Adults