Factors Influencing the Choice of Interpersonal Communication Forms Utilized In Promoting Maternal and Child Survival in West Pokot County, Kenya (Published)
Interpersonal communication is one of the most common methods used in campaigns to reduce high maternal and child mortality rate in West Pokot County, Kenya. The study sought to identify the factors that affect the choice of each form of interpersonal communication used in promoting maternal and child survival. The study employed a descriptive cross-sectional survey research design. It also utilized a mixed research approach. The research sampled four hundred (400) respondents from the County. Cluster sampling, and purposive sampling techniques were used to identify respondents. Qualitative data was collected using four key informant interviews and focus group discussions and analysed thematically and then presented narratively. On the other hand, quantitative data from questionnaires were analysed using descriptive statistics, then presented using a combination of narrative explanations, tables and graphs. From the study findings, government policies, indicators, national campaigns and routine of the health workers were identified as the major factors that influenced the choice of interpersonal communication forms used. Based on the findings, it was recommended that the views of the all the stakeholders should be sought and incorporated into programmes aimed at enhancing maternal and child survival. Cultural aspects that encourage the upholding of proper upkeep of children and pregnant mothers should be identified and used during maternal and child survival campaigns.
Interpersonal Communication Forms Used To Convey Messages for Reducing Maternal and Child Mortality in West Pokot County, Kenya (Published)
The study investigated the use of interpersonal communication in promoting maternal and child survival in West Pokot County, Kenya. The level of success of this intervention approach has been much lower than in many Counties in Kenya. Based on the study, this paper examines the different forms of interpersonal communication used to convey messages aimed at reducing maternal and child mortality rate. The study adopted a mixed method research approach. A sample of four hundred (400) respondents was selected from the County. Cluster sampling and purposive sampling techniques were used to select respondents. Qualitative data were collected using four key informant interviews and focus group discussions. The qualitative data was analysed thematically and then presented narratively. On the other hand, quantitative data was analysed using descriptive statistics, then presented using a combination of narrative explanations, tables and graphs. The results from the research revealed that face-to-face interpersonal communication was the most popularly used form of interpersonal communication at 82%, while the use of mobile telephone was the least used with only 15%. The study recommends that the government should formulate a policy that incorporates software-based programs with mobile phone platforms to be used by Community Health Workers in prevention, management and monitoring of maternal and child health. This approach has proved successful in other developing countries to improve maternal and child survival.