Tag Archives: Twitter

Image Restoration Theory: Analysis of Polish Deputy Prime Minister’s Tweets in Response to Postponed Polish Presidential Election In 2020 (Published)

Following Covid-19 pandemic emergence in 2020, Polish presidential election was about to be either postponed and rescheduled to the latter date or organized remotely via postal voting. At that time, the Deputy Prime Minister of Poland and Minister for State Assets, Jacek Sasin, has famously decided to allocate 70 mln PLN in order to move forward with organizing the election on the initial date of 10th of May 2020, which in the end, did not take place. The incident was widely covered across the Polish press, social media and news. Minister Jacek Sasin has become the subject of public outcry, online mockery, critical comments from the opposition politicians, derogatory press coverage, however has retained his political functions. The study objective is to analyse the image repair strategies that Minister Sasin has adapted in his tweets, and to assess the effectiveness of these strategies. The study revealed that Minister Sasin has used the following image repair strategies: evasion of responsibility, reducing offensiveness and denial. The effectiveness of employed strategies were assessed as unsuccessful. More research is needed towards assessing image repair strategies on the Polish political scene.

Keywords: Crisis, Reputation, Twitter, image repair theory

Influence social media on the implementation of public relations in selected higher learning institutions in northern Tanzania (Published)

The paper assessed the influence of social media on the implementation of public relations. Research approaches were quantitative and qualitative research (explanatory correlation and case study designs). Simple random sampling, purposive and stratified sampling procedures were used to select University staff and students The target population was higher learning institutions in Northern Tanzania.  Quantitative data was analysed using descriptive and inferential statistics. Data was anlaysed through frequencies, percentages, means and narratives. The study had two hypotheses which were tested using independent t-test analysis. Both null hypotheses were rejected and alternative hypotheses were stated. The  findings showed that majority of respondents agreed that social media is a significant tool in influencing public relations programmes towards improving stakeholders relations in higher learning institutions. The study recommended that public relations managers and communication officers in the organization should increase and improve utilization of social media for the success of their communication strategies in the institution.

Keywords: Facebook, Google+, Public Relations, Social media, Software, Twitter, higher learning institutions, platform

Influence of Twitter on Cognitive Development of Nigerian Youths (Published)

This study was conducted to examine the influence of Twitter on cognitive development of Nigerian youths. Conceptual and empirical literatures were reviewed and the study was anchored on Social cognitive theory. The study adopted online survey research method (Google form) and used online Nigerian youths as respondents. A sample for the study was drawn using Morgan formula to draw a representative sample size of 384 from a population of 64,000,000 youths being the population of Nigerian youth. Availability sampling technique was adopted to administer questionnaire to respondents. Two research questions and one hypothesis were formulated to guide the proper investigation of the study. The quantitative data gathered from questionnaire were analyzed with the statistical package for social sciences (SPSS) using tables and charts to further explained the result of the findings. Findings revealed that tweeters found Twitter very engaging and useful which resulted into its everyday usage; increasing their knowledge which aided their cognitive development. The researchers concluded that there is significant positive relationship between influence of Twitter and cognitive development of youths and therefore recommended that institutions of higher learning in Nigeria should use Twitter as educational and learning tool.

Keywords: Influence, Twitter, Youths, cognitive development

The effect of using Twitter in achievement and development trends toward it at the College of Education students at Shaqra University (Published)

Social media technologies and networks have become common tools of communication in today’s society. The increased use of these tool and technologies is largely fueled by the rapid technological advancements in the past few decades, especially the Internet. The rapid technological advancements have in turn contributed to increased globalization through which people from different parts of the world can communicate easily without geographical barriers. Some of the most commonly used social media networks include Facebook, Twitter, Instagram, and YouTube. As social media technologies are used for communication, they are also incorporated in the higher education field and have significant impacts (Aifan, 2016). Twitter usage in higher education has increased in the Arab World, especially in the Kingdom of Saudi Arabia and impacted student achievements. This paper will examine Twitter use in the education of university students in Saudi Arabia and its impact on student achievement.

Keywords: College of Education students, Shaqra University, Twitter, development trends

The Impact of Social Media on University of Cape Coast Psychology Students’ Academic Performance (Published)

The study was conducted to find out the impact of social media on University of Cape Coast Psychology students’ academic performance. Descriptive survey and convenient sampling were the research design and sampling technique used respectively. The sample size of the study was two hundred (200) psychology students of the university of Cape Coast. Three research questions were posed to guide the study. Research findings showed that a greater number of psychology students in the university had access to the internet.To this end the researcher recommended that social networking sites should be created for educational purposes. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of students.

Keywords: Communication and Homepage., E-learning, Facebook, Internet, Social Networking, Social media, Twitter, Websites

Temporary Social Media (Published)

Social Media has gain popularity in the last few years and have infiltrated mainstream of human endeavour such as businesses, academics environment, politics, industries, etc because of its relevance in social networking and the high rate of content shared across the platform. Even with the high rate of usage of this social media, sometimes people wish that some of the post on this platform vanishes as some are made out of error or emotional distress. This paper introduced the subject social media, describe what is social media, how to join the social media network such as Facebook, twitter, and mainstream of social media. Also discussed the advantages and disadvantages of social media and future of social media, where we stated that temporary social media holds great promises for the future users of social network sites

Keywords: Facebook, Network, Social media, Temporary, Twitter

The Impact of Social Media on University of Cape Coast Psychology Students’ Academic Performance (Published)

The study was conducted to find out the impact of social media on University of Cape Coast Psychology students’ academic performance. Descriptive survey and convenient sampling were the research design and sampling technique used respectively. The sample size of the study was two hundred (200) psychology students of the university of Cape Coast. Three research questions were posed to guide the study. Research findings showed that a greater number of psychology students in the university had access to the internet.

To this end the researcher recommended that social networking sites should be created for educational purposes. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of students.

Keywords: Communication and Homepage., E-learning, Facebook, Internet, Social Networking, Social media, Twitter, Websites