Tag Archives: Turkey

Identifying Purchase Intention for Luxury Goods from Generation Z Consumers: A Comparison Between England and Turkey (Published)

This study aims to examine the meaning ascribed to luxury by consumers in England and Turkey in terms of their luxury value perception and their influence on purchase intention. The findings will be contextualized by adopting Hofstede’s cultural dimensions, which bring a holistic perspective on the cultural identifies of countries. The population of the study consisted of university generation Z students studying at large modern universities in England and Turkey. A questionnaire was administered to a large sample at both universities that yielded 1133 completed acceptable responses for analysis. Inferential analysis revealed that financial, individual and social dimensions of luxury value perception were significant in influencing purchase intention for English and Turkish students. However, individual value was considerably higher for Turkish students while both financial and social value perceptions higher for English students. This paper provides supporting evidence of the key cultural differences of luxury value perception and how they significantly influence purchase intention among generation Z consumers in England and Turkey.

Citation:  Dean A. and Kurnaz A. (2022) Identifying Purchase Intention for Luxury Goods from Generation Z Consumers:  A Comparison Between England and Turkey, British Journal of Marketing Studies, Vol. 10, Issue 6, pp.,55-73

Keywords: England, Generation Z, Hofstede cultural dimensions, Purchase Intention, Turkey, luxury value perception

Global Workforce Diversity Management and the Challenge of Managing Diversity: Situation on World and in Turkey (Published)

Workforce diversity is a primary concern for most of the businesses. Today’s organizations need to understand and direct workforce diversity effectively. Although many articles have been written on this topic, but there is no detailed research of workforce diversity on global basis. 21th century’s world rapidly increasing globalization requires more attention and interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an alone marketplace; they are now part of a worldwide economy with competition coming from nearly every continent. For this reason, profit and non-profit organizations need diversity for being more creative and open to change. The main purpose of this article is to review the recent literature of workforce diversity on global basis and specifically Turkey. Supervisors, academicians and front-line managers could benefit from reading this paper. Supervisors, academicians and managers are the targeted audience because they need to recognize the ways in which the workplace is changing, evolving, and diversifying. It is first presented a brief introduction and definitions of global workforce diversity management. This paper attempts to shed light on what we know and don’t know about global workforce diversity management. Paper mainly includes 4 sections. It starts with the introduction and in that part global workforce diversity management is broadly defined. In section 2, theoretical roots in other words literature review on the subject will be presented. Causal effects of challenges related to global workforce diversity management will be explained and related problems et cetera will be discussed in detail. In section 3, after explaining the regional differences among workforce diversity, insight will be brought up for discussion and comparison with these 4 different regional groups. After that special focus will be given to Turkey and the situation in Turkey will be explained in terms of workforce diversity management. Section 4 will include further research, discussion and conclusion. Besides giving insight about global workforce diversity management for comparison purposes between different continents, the purpose of this paper is to provide information for the potential researchers about basic aspects of global workforce diversity management.

Keywords: Diversity Management, Global Workforce, HRM, Inclusion, Turkey