In times of modernity and with advancements in modern medicine, usage for traditional medicine (TM) was expected to have reduced. Instead, TM usage has increased and literature points to a number of predictors; among which is the promotions from the Traditional Health Practitioners (THPs). However, little is known of how the art of communication used by THPs in these promotions, is interpreted by the TM users, which in effect could influence their attitudes hence usage of TM. The objective of the study therefore was to examine the influence of the promotional strategies on the consumer attitudes of TM users in Central Uganda. A sample of 369 respondents was drawn using purposive and snowballing sampling techniques and data was analysed using both SPSS/20 and AMOS/23. Results show that promotions highly correlates with consumer attitude (r=.820, p≤.01) and that for every one unit change in promotions, there will be a 27.392 change in consumer attitude. The findings should enable THPs adjust their promotional strategies to be able to take advantage of the most perceived credible promotional strategies, which are highlighted in the study, in order to tap the increasing TM demand. The study was cross-sectional, so there is need for a longitudinal approach should be explored to examine the promotional influence on attitudes across time.
Information Asymmetry: Mediator between Promotions and Usage of Traditional Medicine in Central Uganda (Published)
There has been an overwhelming usage for traditional medicine (TM) in the recent times despite several developments in modern medicine. The increased demand is attributable to a number of factors among which is the aggressive promotions from the Traditional Health Practitioners (THPs). The TM promotions are however, suspected to be incomplete, inconsistent and inadequate which could explain the increased TM usage but the empirical evidence is limited. The study therefore set out to empirically test the mediating effect of information asymmetry on the relationship between promotions and consumer usage behavior of TM. A sample size of 369 participants was determined using Crochran’s formula, and a structured questionnaire was administered using a face-to-face approach. SPSS Statistics 20 was used to run the preliminary analysis while SPSS AMOS 23 was used to test for mediation using bootstrapping. The results showed that information asymmetry is a significant partial mediator in the relationship between promotions and consumer usage behavior of TM users. In conclusion therefore, the study provides empirical evidence of the role of information asymmetries and their effect on TM usage. The findings should aid policymakers in their understanding of the influence of TM promotions and information asymmetry on the majority Ugandans, hence guide the formulation of laws and policies on TM promotions. The main study limitation was the cross-sectional approach used; hence a longitudinal approach should be explored to examine this mediation effect across time. There is also need to understand information asymmetry from the THPs’ perspectives.
Catalogue of the Medicinal Plants Used In the Treatment of Urinary Infections in the Area of Al-Haouz Rhamna (Central Morocco) (Published)
In the framework of the ethnobotanical studies on medicinal plants used in traditional medicine in the treatment of urinary infections(pyelonephritis, cystitis and urethritis) and to better knowledge of these plants, we are interested in the area of Al Haouz-Rhamna (central Morocco) which presents a rather important floristic richness due to varied climatic and ecological factors. The ethnobotanical surveys, based on 1700 interviews, were conducted during two periods in 2012 and 2013, among actors of the traditional medicine and the population of this region. This study led to identify and establish a catalog of 135 plant species are distributed between 106 genera and 50 families, with important predominance: Lamiaceae, Apiaceae, Asteraceae and Fabacea. A total of 135 plants, 35 species were reported as the most efficient plants against urinary tract infections and 30 species were shown to be toxic. En the more, it is important to note that the majority of users of medicinal plants have limited knowledge in the field of traditional medicines and are unable to distinguish between the following urinary tract infections: pyelonephritis, cystitis and urethritis. Similarly, the majority of the recipes used in the treatment of urinary tract infections is presented in association with two or more species and are prepared as decoction (55.81%) from different parts of medicinal plants. The information reported by this study could be a very valuable source of information for the study area and may also be a synthetic approach that can form the basis for phytochemists and pharmacologists interested in research on plants used in the treatment of urinary tract infections and as a base for future generations.
PRIMARY HEALTH CARE EXPECTATIONS AND REALITY OF BANGLADESH: A SOCIOLOGICAL ANALYSIS OF THE SELECTED TWO RURAL AREAS (Published)
Health care sector in Bangladesh is very essential sector. Health is wealth without health care development the quality of our life style is impossible. Our national economic and social development depends on health care sector. There are large amount of people living at the rural area. But they have little access to health care services. Health care service in Bangladesh is problematic and complex into different dimensions. Most of the people are increasingly impatient with the inability of health services to deliver national coverage that meet stated demands and changing needs, failure to provide services that correspond to their expectations. Some people disagree with health care system need to respond better faster to the challenges of new changing. This research deals with the expectations and reality of primary health care in Bangladesh and focuses on different Government and NGOs health care situation in rural areas.