The Effects of Alcoholic Television Advertisement on Tertiary Students in Western Region (Published)
Alcoholic advertising in Ghana has portrayed alcoholic products as harmless and socially acceptable to everyone above the age of eighteen years, this has made alcoholic products very popular in the television waves in Ghana. Owing to this, the precious commodity which has contributed to various health and social needs, has become a subject of abuse among students in Western Region. The current study uses a descriptive study and data taken from five hundred (500) students’ respondents to examine the effect of alcoholic television adverts on students in the western region. With the aid of descriptive statistics, graphs, charts and tables were generated for the analysis. The analyses revealed that, majority (71.4%) of the students do not support television advertisement. It was brought to light that several behaviours ranging from vandalism, reckless behaviours, truancy, impaired thinking, and youth behaving violently in school are some of the effects of alcoholic advertisements on students. Based on the findings delineated in the foregoing paragraph, this study recommends that the regulatory body must also vet the advert content that portrays alcoholic products as harmless and socially acceptable to help reduce its negative impact on students’ education since education is the social institution through which society provides it members with important knowledge, including basic facts, job skills and cultural norms and values and must be protected. Students should be encouraged to watch less harmful television advertisements channels which will reduce the level of alcoholic information they absorb from television channels.
Analysis of the impact of Television Programme on Primary School Children Learning Behaviour in Awka Urban (Published)
Television viewing among young children has been an on-going issue as it is found to affect their development in various areas. This problem is getting more worrisome as the percentage and amount of hours of television exposure among young children is increasing especially with the growing production of children’s television programs. The paper therefore analyzes the impact of these television programmers’ on primary school children learning behaviour. The study is guided by Albert Bandura’s, social learning theory which distinguishes between enactive and vicarious learning by doing and experiencing the consequences of your actions. Vicarious learning is learning by observing others. Primary and secondary data were collected and analyzed qualitatively. It is important for your children as the people of tomorrow to be media literate, educative programmes enhance the intellectual ability of the children. Hence academic level of these children understudy is highly discouraging. Parents should set limits discuss with their young children about what is right and what is wrong especially on aggressive behaviours.
Effect of Multi-Media Instructional Strategies on Academic Performance of Students in Radio and Television Electronic Work Trade in Technical Colleges in Kano State (Published)
This study investigated the Effect of Multi-Media Instructional Strategy on Academic Performance of Students in Radio, Television and Electronic Work Trade in Technical Colleges of Kano State. Quasi-experimental design was adopted. A sample size of 40 Technical College (NTC III) students participated in the study. Purposeful sampling technique was used to select two intact classes from two colleges. A validated 40 – items instrument from NABTEB standardized test was used to collect data on the students’ performance in the following topics; Radio Communication, Satellite Transmission / Reception and Television. To avoid bias, the researchers prepared lesson plans that were used for the teaching of the two groups. The teachers from the two technical colleges were trained on how to use the lesson plans and multi-media instructional strategy, so as to control variability in the instructional procedure in the study. Four research questions and one hypothesis were raised. The data was analyzed using SPSS, mean and standard deviation were used to answer the research questions while t-test was used to test the null hypothesis. Multi-Media instructional strategy improved the mean performance of the students in Radio, Television and Electronic Work Trade, as seen in the post-test mean performance of 46.75 as compared with pre-test mean performance of 25.75 respectively, for the experimental group. There is significant mean difference in the post-test academic performance of students taught Radio Communication, Satellite Transmission / Reception and Television using Multi-Media instructional strategy. Among the recommendations made was: Stakeholders in education should make available and encourage the use of multimedia instruction in technical colleges of Kano State by providing multimedia instructional tools.
Social and Electronic Media as Correlates of Observational Learning among Junior Secondary School Students in Rivers State (Published)
The study investigated social and electronic media as correlates of observational learning among junior public secondary school students in Rivers State. Four research questions with corresponding null hypotheses guided the study. A correlational research design was used. The population of the study comprised all the 97,570 junior secondary school students in the 282 public secondary schools in the 23 L.G.As in Rivers State. The sample size was 2948 students. A simple random sampling technique using 20% of the 23 L.G.As gave 5 L.G.As 55 schools. The 55 schools have 7,374 students. The 40% of 7,374 students gave the sample size of 2,948 students. Four self designed instruments titled Whatsapp Use Scale (WUS), Facebook Use Scale (FUS), Television Use Scale (TUS), Radio Station Use Scale (RSUS) and Observational Learning Scale (OLS) were used for data collection. The instrument has two parts. Part A consists of the demographic factors while part B contains non cognitive and non standardized 50 items. WUS, FUS, TUS, RSUS and OLS have 10 items each. Face and content validities were ensured. The Cronbach alpha was used to establish internal consistency reliability of 0.89 for WUS, 0.81 for TUS, 0.78 for RSUS and 0.92 for OLS respectively. Pearson Product Moment Correlation was used to answer the research questions while the hypotheses were subjected to critical probability level of 0.05 alpha level. It was recommended among others that students should make adequate use of facebook applications to model after worthwhile behaviours and activities posted on the platform instead of for frivolities, Conferences should be held for the teachers/students by IT specialists on how to make effective use of whatsapp application through the download of educational events in order to achieve learning objectives
Television has been a very influential medium of mass communication, due to its audio and visual potentials. Scholars of communication have always researched into the influence of the various media of communication, particularly television on the society. These efforts provide useful information to individuals, groups and organizations that employ these media on how best to use them. The debate on whether television influences youth’s attitudes and behaviour has attracted diverse views supported by different researches. It is on this basis that this study examines the influence of television on the westernization of Nigerian youths. It is noteworthy that there is a growing worry over the decline of the cultural values of Nigerian youth. This ugly situation is sometimes tied to the influence of foreign television programmes. The foreign programmes do not only undermine the cultural values of Nigerian youths, but also influence the youths’ behaviour as well as the prevalence of foreign attitudes and habits among them. The study is driven by cultivation theory which suggests that heavy television viewing “cultivates” perceptions of reality consistent with the view of the world presented in television programmes. Some youth in Nigeria, considerably perceive that what they view on foreign television programmes is a reality, and to them, there is need to cultivate the habits, attitudes, behaviour and values as demonstrated in television programmes.