MANAGERIAL CREATIVITY AND ITS RELATIONSHIP WITH EMPLOYEES PERFORMANCE LEVEL IMPROVEMENT IN SAUDI TELECOMMUNICATION COMPANIES (Published)
This study aims to investigate the application status managerial creativity components among employees namely originality, Ideational Fluency, mental flexibility, risk taking ability to analyze, problems sensitivity, unfamiliar and its impact in improving performance of telecom companies employees in Saudi Arabia. The questionnaire is developed to measure the impact of managerial creativity on telecommunications company’s employees in Kingdom of Saudi Arabia. 210 questionnaires were distributed and 180 were restored, that is 85.7% of the total sample.The results showed that there is a positive relationship between managerial creativity elements, and employees performance of telecom companies in Saudi Arabia, which confirms adopted study hypothesis and there is appositive relationship between them. This indicates that as long as appropriate stimulating environment of managerial creativity elements is available within these companies as long as this level of employees’ performance level is increased. Finally, the study recommended that the importance of pay special attention to all managerial creativity as an important variable that contributes in influencing employees job performance, which will lead to higher morale and increase their loyalty and belonging to these companies.
Keywords: Managerial Creativity, Saudi Arabia, Telecom Companies