Tag Archives: Technology Acceptance Model

The Determinants of Netflix Adoption in Indonesia (Published)

The research studies the impact of social innovation, consumer innovativeness, perceived benefits, perceived ease of use, and perceived cost on the adoption of Netflix as a flexible subscription among its users in Indonesia. It classified as quantitative with a descriptive causal approach and uses an online survey as a data collection method with 265 total respondents within the age of 18 years old and older. The data is analyzed using the SPSS  with tests of coefficients of determination, multiple linear regression, and the T-test. According to the findings, the coefficient of determination obtained is 0.512 which indicated that 51.2% of the consumer adoption of Netflix is affected by several factors. We also finds that service innovation, consumer innovativeness, perceived ease of use, perceived usefulness, and perceived cost have a direct significant impact on consumer adoption of Netflix in Indonesia, individually and mediated.

Citation: Fernanda Fernandhytia, Bernadus Roy Bagaskara   and AdillaAnggraeni (2022)   The Determinants of Netflix Adoption in Indonesia, International Journal of Business and Management Review, Vol.10, No.1, pp.13-24

Keywords: Netflix, Perceived Ease of Use, Service Innovation, Technology Acceptance Model, consumer adoption, consumer innovativeness

Determinants Assessment of Consumers’ Intention to Use Of Tokopedia for Shopping Agribusiness SMES Products (Case Study: Toko Laurike) (Published)

Indonesian economics are dominated by the Small Medium Enterprises (SMEs) group. However, only 5% of them have been utilizing online platform s to sell their products. Toko Laurike where is located in Bogor Regency is a member of SMEs group. It produces coconut oil or Virgin Coconut Oil (VCO) and sells its products through several e-marketplaces, namely Tokopedia, Bukalapak and Elevenia. Among these e-marketplaces, Tokopedia sells its more than Bukalapak or Elevenia. This might be suggested by design, security, perceived ease of use or perceived usefulness among these factors. Therefore, we examined the factor of consumers’ intention to use of Tokopedia, specifically for SMEs food agribusiness products in the form of liquid and gel. We also analyzed the correlation of its design and its security to the consumers’ intention to use. We examined the 71 respondents’ data using structural equation modeling – partial least squares (SEM-PLS) and used technology acceptance model (TAM). The results showed that Perceived Ease of Use increases as Design and Security increases. But, Security insignificantly correlated to Perceived Usefulness and consumers’ intention to use. In addition, the result can be used to enhance Laurike’s e-commerce performance.

Keywords: E-Commerce, Small & Medium Enterprise’s (SMEs), Technology Acceptance Model, Tokopedia, structural equation modeling - partial least squares (SEM-PLS)

An Appraisal of Photojournalism Practices in Government Newspapers in Nigeria: Insights from the Observer and the Pointer (Published)

Photojournalism is reporting news through photographs. Photographs tell/illustrate stories alone or in company of texts. Although scholars have provided insights into photojournalism, studies on links between state government newspapers and photojournalism in Nigeria are uncommon. This study investigated editorial provisions for photojournalism; editorial practices toward photojournalism, and the nature of photojournalism in selected state government newspapers in Nigeria. Technology Acceptance Model (TAM) provided theoretical framework for the study while data was generated through in-depth interview and content analysis. Findings show that although editors/reporters in selected newspapers are not guided by definite editorial provisions on photojournalism, their understanding of the traditions of newspaper publishing provide “unwritten rules” that encourage photojournalism. Social Issues and Religious Issues were most covered and least covered issues by photographs in the selected newspapers respectively. In spite of the selected newspapers being government-owned, Government Activities were not the most covered through photojournalism. These uphold the assumption of TAM that acceptance of technology in selected newspapers was based on usefulness, attitude, social realities, and professionalism. The study recommends that photojournalists be fair and objective in their duties and shun undue photo cropping/image manipulations in photographs. They should also be careful in captioning photographs to avoid misleading or confusing their readers

Keywords: Caption, Editorial, Grey pages, News reporting, Photography, Technology Acceptance Model