Tag Archives: SWOT

Feasibility of Rural Tourism Development in the Village Of Seyyed Hassan in Shushtar (Published)

Currently, tourism has become one of the most important components of economic development and welfare of the most countries and it is anticipated that soon this industry will be the largest industry and economic activity in the world. In fact, tourism is a complex economic activity that has penetrated all pores of human life. Due to this, attention to the various capacities and strategies of tourism can have very positive aspects for creating advancement and replacing new sources of revenue rather than other sources, especially oil resources; So that development of it for developing countries facing with problems like high unemployment rate, constraints of exchange resources  and mono-product economy has a great importance. In this industry, Religious appeals, shrines and holy places every year attracts a large number of tourists. This has a lot of economic, social and physical benefits for religious tourists in the community. For this purpose, planning with strategic approach can be one of the methods to utilize these opportunities for areas with religious and cultural capacities. The current research has investigated this issue with an applied- developmental approach and by combination of descriptive-analytic and field methods for the purpose of feasibility and development of this industry in the central part of the village of Seyyed Hassan and the village of Shahid Modarres Shushtar in Khuzestan province that have a high capacity from aspect of attracting religious tourism due to their special situation. This research studies the 305 residents of the village, and completes appropriate information and investigates them by using ArcGIS, SWOT, and EXCEL models and software. The results has demonstrated that the vulnerability of the village of Seyyed Hassan is high in terms of tourism development. Prominences and benefits of Seyyed Hassan village is very high. Distribution and reallocation of resources in rural areas regarding the limited opportunities and high weaknesses are vital. Also, Shrine of Seyyed Hassan and natural landscapes are considered as advantages for tourism development. It is emphasized the optimal use of these factors on the development of religious and natural tourism and ecotourism. Among the weaknesses, inadequate facilities and residential facilities, amenities, services and transportation were a priority that these issues as tourism development barriers have been removed with the participation of local people and the public and private sectors. From external threats, water and soil pollution, the rural environment by tourists are considered as external threats. In general we can say that if the country religious tourism wants to achieve stability and play positive role in the lives of rural people, needs to determine and develop specific strategies, environmental management, development of local participation, clear rules and strong, sustainable marketing and realistic plan.

Keywords: Feasibility, Rural tourism, SWOT, Village of Seyyed Hassan

Recommendations Enhancing the Effectiveness of Marketing Plan at NHA Be Garment Corporation (Published)

Marketing plays an important role in establishing relationships between customers and the enterprises offering to the market… The marketing function is also tasked with branding of the enterprises, participation in publicity activities, advertising and customer interaction through feedback collection. Marketing is a vital business function that is necessary in nearly all industries whether the organization operates as a for-profit or as a not-for-profit. For the for-profit garment corporation, marketing is responsible for most tasks that bring revenue and, hopefully, profits to an organization. In this paper, the process of implementation of paper researcher also performed a SWOT analysis. Based on the two engines on research results and researcher has suggested recommendations of marketing plan for Nha Be Garment Corporation. This paper had been conducting a rigorous SWOT analysis with the objective of realizing the strengths, weaknesses, opportunities, and threats, in comparison with the competitors’. Also, this paper had been analyzed the political, economic, socio-cultural, technological, natural, and demographic factors, to better understand the environment in which the business operates. Both analyses are essential to successful marketing planning.

Keywords: Customers, Marketing, Marketing plan, SWOT

Strategy of Competitiveness of Urea Industry in the International Market and Its Implication toward the Development of Urea Industry in Indonesia (Published)

The aim of research is to find out and analyze the variable influencing the competitiveness and the strategy to increase the competitiveness and to formulate the competitiveness model of urea industry in the international market. The problems face by the urea industry are the gas raw material, the old plant, the old technology and the domestic selling price policy. The price policy (domestic price and export price) and the distribution policy (production volume and export volume) are significantly influencing the income and the profit of company and will be influencing toward the competitiveness. The insignificant domestic price influences the selling price (income) and the domestic policy of price regulation which is the same as the export price that will increase the income and the competitiveness. Research design is a case study, during the period Dec 2013 to June 2014 and analysis of the factors that influence the competitiveness by multiple linear regression, market structure analysis using the Herfindahl index and concentration ratio (CR4), Comparative advantage using the Revealed Comparative Advantage (RCA) and SWOT analysis, competitive advantage using Porter Diamond theory and to develop the strategy and model of competitiveness, it is used the Analytic Network Process (ANP). The analysis result of the Structure of Urea Market tends to the direction of Oligopoly with the moderate concentration level shown with the average value of Herfindahl Index of 0.0808 and the value of CR4 45.01 %. The Urea Industry of Indonesia has the comparative advantage is shown by the value of Revealed Comparative Advantage (RCA) of 2.07 which is higher than from China as the main competitor in Asia. The analysis result of competitive advantage of Porter’s Diamond Theory is that as a whole the attributes of resource and domestic demand have the competitive advantage. The support and government and the opportunity factor help the forming of competitive advantage. From the SWOT Matrix, the position of urea industry on Indonesia is in the quadrant II (Stability) having the opportunity and the big market strength. The strategy priority of the analysis of ANP is the development of technology, then the development of export market, the change of subsidy regulation and the strategy of the business communitcation with the other urea producer country.The research showed the need of revitalization of urea industry with the development of technology, market development and business communication with urea producer countries to increase competitiveness in the international market.

Keywords: Analytic Network Process (ANP), Comparative and Competitive Advantage, Competitiveness, Market structure, Porter’s Diamond, Price policy, RCA, SWOT

The Strategy for Maritime Attraction Development in Bawean Islands, Indonesia (Published)

The research shows that the maritime attractions in the Bawean islands have the great potential to be the islands’ main attraction since the panorama of beach and sea meets the 3S criteria (sun, sea, sand), and they have good quality of marine ecosystem. Noko island becomes the first priority over other tourist destinations in Bawean island. Moreover, diving and beach are the main attractions that need to be improved. This study also determines that Strengths Opportunities (SO) strategy is the most appropriate one employed to support the development of some tourist attractions in the Bawean islands since it uses Bawean people’s open character toward the maritime attractions and their religious values. They are engaged in the process of the maritime attraction development from planning, execution, until evaluation. There are also other points of the strategy which are optimizing the airport in Tanjung Ori Bawean for the main transportation to Bawean Island, making the beach area, especially the area of coral reef ecosystems, a Marine Protected Area, and increasing the facilities and infrastructures of the maritime attraction like road, clean water, hotel, restaurant, and water sport/game by cooperating with some investors.

Keywords: AHP, Bawean Islands, Maritime Attraction, SWOT, Strategy