Business Development Strategy of Indonesia Agribusiness Media in Digital Era Case Study: PT Permata Wacana Lestari (Published)
Development of digital technology has an impact on media industry, especially the print media. Nowadays readers prefer to access news via digital media. PT PWL as one of the agricultural press has concerns about that issue, so it needs various strategies to survive in the digital era. This study aims to identify internal and external factors affecting business development in PT PWL, formulating strategies that can be applied in PT PWL, and determine the priority strategy for development of print media business in PT PWL. This study was used IFE and EFE Matrix, SWOT and QSPM Matrix. The results showed that main strength in PT PWL is brand awareness among the livestock, fisheries and agriculture industry. The main weakness is conventional information and technology systems. The Opportunity is development of a digital-based industry. In addition, higher printing costs are a major threat to PT PWL. The main priority strategy for PT PWL is development of digital-based products such as news reporting via websites or TV streaming as the highest Total Atractiveness Score.
Keywords: Business Strategy, EFE, IFE, QSPM, SWOT Matrix, agribusiness media
Business Development Strategy of Organic Vegetables in Agribusiness Development Station (Ads) IPB (Published)
Agribusiness Development Station (ADS) IPB is one of the agribusiness companies that rely on organic vegetables one of their main traded commodities. ADS IPB has been a high daily demand, but limited production area causing low production capacity and weak farmer partnership system make the company unable to reach market demand. This study aims is identify the performance has been running to develop the ADS organic vegetable business, analyze the internal and external factors that affect the development of organic vegetables business in ADS, formulating to improve it is development using descriptive method, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Matrix and Architecture Strategy. The SWOT Matrix results is 12 alternative strategies chosen as ADS IPB to develop organic vegetable business strategy. Based on architecture strategic results, the sequence of strategies for the next five years starting from provide farmer partner distribution facilities to ADS IPB up to marketing and selling online.
Keywords: ADS IPB, Architecture Strategic, EFE, IFE Matrixs, Organic, SWOT Matrix
Performance Improvement Strategy of Sumsel Babel Bank (Published)
Sumsel Babel Bank (BSB) is a regional bank that is demanded to be Bank Regional Champion (BRC) in its own region. The tight competition in the bank industry caused BSB to have the proper strategy to face and win the competition. This study aims to identify performance of BSB, analyze internal and external factors that affect the performance, and formulate the strategy to improve performance of BSB to be a BRC in the region using descriptive method, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SWOT Matrix and Architecture Strategy. There were 12 alternative strategies chosen as BSB’s performance improvement strategy based on the result of SWOT Matrix. Based on Architecture Strategic results, the sequence of strategies for the next five years starting from improving the quality of human resources and IPO for additional capital. This strategy is expected to improve BSB performance.
Keywords: Architecture Strategy, Bank of Sumsel Babel, EFE, IFE Matrixs, Performance, SWOT Matrix