Succession process is a major issue regarding a private, family business, all over the world. This single case investigated a limestone family business, located at Goianesia, Goias State, Brazilian Center west region, addressing the pitfalls and challenges of its succession process. After the 2008 recession crisis, due to laid-off workers, the number of family–owned businesses increased drastically all over the world, pushing families to create home-based, mostly internet, low-cost businesses. In North America, for instance, family business represents over 50 percent of the GDP. In emerging markets, such as Brazil, family business represents near 95 percent of the small and medium enterprises. However, an increasing number of home-made companies does not reach the second generation of owners. In consequence, when the transition process fails, sometimes both business and family ties end broken. This article addressed a successful story of a formerly conflicting transition process, regarding a second generation family-owned, Brazilian limestone and dolomite company. Recommendations to managers and practitioners complete the present work.