Tag Archives: Strategic Marketing

THE IMPACT OF MARKETING INFORMATION SYSTEM TO INCREASE THE MARKETING EFFICIENCY OF STORES IN KSA (CASE STUDY-AL-BAHA & BELJARSHY CITY) (Published)

This study aimed to reveal the interest that exerted by the stores in KSA in applying the marketing information systems and its role to raise the marketing sales, also the impact of marketing information systems on employers’ skills. The study is based on using the statical descriptive approach where the data collected by the primary and secondary sources. To achieve the objective of the study, 130 questionnaires have been distributed. 100 questionnaires were available for analysis. The statical methods are used to describe the variables of the study (means & standard deviation). One sample T-test, and simple correlation for testing the hypothesis. It was reached that there is a statical significant for using marketing information systems, sales growth and employers efficient. It was recommended the necessary to interest in effective and activated information system because it has a role raising the company skills and training the employers on using that system to increase the productivity of the companies and sales growth.

Keywords: KSA Stores, Marketing, Strategic Marketing, marketing efficiency, marketing information system

STRATEGIC MARKETING: THE CASE OF ISLAMIC BANK OF JORDAN (Published)

Banks set up to operate in accordance with the Islamic Sharia’s principles have expanded in the last two decades. The basic difference between Islamic and non-Islamic banks lies in the fact that the former operate on an equity-participation system in which a predetermined rate of return is not guaranteed, whereas the latter’s operation is based on both equity and debt systems that are driven by interest. This paper assesses the effectiveness of marketing strategies by drawing on quantitative characteristics derived from a sample of Islamic banks in Jordan. It provides recommendations as to the measures to be adopted in order to improve the marketing effectiveness of the Islamic bank in Jordan

Keywords: Islamic Bank, Jordan, Strategic Marketing