The role of e-marketing in supporting tourist destinations in Jordan “case study: Petra” (Published)
The study aimed to reveal the role of e-marketing in supporting tourist destinations in Jordan “case study: the city of Petra.” The study population consisted of all domestic and foreign tourists who frequent the city of Petra. A tool was developed to measure the role of e-marketing in supporting tourist destinations in Jordan, and its validity and reliability were verified and distributed to a sample of (121) local and foreign tourists who visit the city of Petra. The study results showed that there is a significant role of e-marketing in supporting tourism destinations in Jordan. The results also showed no statistically significant differences in the role of e-marketing in the media promotion of tourism in the city of Petra due to the variables (gender, nationality). In light of these results, the study recommended focusing on activating tourism promotional campaigns through websites, especially government websites, which provide reliable information in their validity and are considered the only outlet for all problems of tourism promotion in the city of Petra. The main findings of this paper are summarized as the following; 1. The importance of governmental and commercial tourism organizations using numerous websites to promote Jordanian tourist destinations, the most significant of which being Petra. 2. Awareness of the relevance of e-marketing in boosting local tourism among individuals in charge of Jordan’s public and private tourism sectors. 3. The need to design a unique and appealing manner of exhibiting Petra’s product or archaeological site to attract more local and international tourists. 4. The importance of researching is comparable to that of other Jordanian archaeological cities, such as Jerash or Umm Qais
Citation: Ola Ayasra, Odi Fawwaz Alrebei (2022) The role of e-marketing in supporting tourist destinations in Jordan “case study: Petra”, European Journal of Hospitality and Tourism Research, Vol.10, No.2, pp., 52-66,
Keywords: Cronbach 'salpha, E- Marketing, Petra, Statistical Analysis, tourist destinations
The Role of E-Marketing in Supporting Tourist Destinations in Jordan “Case Study: Petra (Published)
The study aimed to reveal the role of e-marketing in supporting tourist destinations in Jordan “case study: the city of Petra.” The study population consisted of all domestic and foreign tourists who frequent the city of Petra. A tool was developed to measure the role of e-marketing in supporting tourist destinations in Jordan, and its validity and reliability were verified and distributed to a sample of (121) local and foreign tourists who visit the city of Petra. The study results showed that there is a significant role of e-marketing in supporting tourism destinations in Jordan. The results also showed no statistically significant differences in the role of e-marketing in the media promotion of tourism in the city of Petra due to the variables (gender, nationality). In light of these results, the study recommended focusing on activating tourism promotional campaigns through websites, especially government websites, which provide reliable information in their validity and are considered the only outlet for all problems of tourism promotion in the city of Petra. The main findings of this paper are summarized as the following; 1. The importance of governmental and commercial tourism organizations using numerous websites to promote Jordanian tourist destinations, the most significant of which being Petra. 2. Awareness of the relevance of e-marketing in boosting local tourism among individuals in charge of Jordan’s public and private tourism sectors. 3. The need to design a unique and appealing manner of exhibiting Petra’s product or archaeological site to attract more local and international tourists. 4. The importance of researching is comparable to that of other Jordanian archaeological cities, such as Jerash or Umm Qais
Keywords: Cronbach’s Alpha, E- Marketing, Petra, Statistical Analysis, tourist destinations
Development of a Suitable Mathematical Model for Predicting Yield Strength (Ys) Of Stainless Steel Weld Joints (Published)
A mathematical model for predicting the yield strength (YS) of TIG welded austenitic stainless steel weld joint was developed. The validity and accuracy of the model was confirmed using deviational and statistical analyses as well as scatter diagram. The maximum deviation between the model-predicted YS values and those obtained from actual experiment was less than 6% in absolute terms and the R2 values were above 90%. Furthermore, the scatter diagram showed that the experimental values and the predicted values lie close to the 45o line.
Keywords: Deviational Analysis, Mathematical model, Scatter Diagram., Statistical Analysis, Yield Strength
Development of a Suitable Mathematical Model for Predicting Ultimate Tensile Strength (UTS) Of Stainless Steel Weld Joints (Published)
A mathematical model for predicting the tensile strength (UTS) of TIG welded austenitic stainless steel weld joint was developed. The validity and accuracy of the model was confirmed using deviational and statistical analyses as well as scatter diagram. The maximum deviation between the model-predicted UTS values and those obtained from actual experiment was less than 1.3% and the R2 values were above 90%. Furthermore, the scatter diagram showed that the experimental values and the predicted values lie close to the 45o line.
Keywords: Deviational Analysis, Mathematical model, Scatter Diagram., Statistical Analysis
Development of a Suitable Mathematical Model for Predicting Ultimate Tensile Strength (UTS) of Stainless Steel Weld Joints (Published)
A mathematical model for predicting the tensile strength (UTS) of TIG welded austenitic stainless steel weld joint was developed. The validity and accuracy of the model was confirmed using deviational and statistical analyses as well as scatter diagram. The maximum deviation between the model-predicted UTS values and those obtained from actual experiment was less than 1.3% and the R2 values were above 90%. Furthermore, the scatter diagram showed that the experimental values and the predicted values lie close to the 45o line
Keywords: Deviational Analysis, Mathematical model, Scatter Diagram., Statistical Analysis
