Tag Archives: Standard of Living

ASSESSMENT OF THE APPLICATION OF MARKETING CONCEPT TOWARDS IMPROVED STANDARD OF LIVING FOR THE POOR IN NIGERIA (Published)

The study undertook a situation analysis of the application of Marketing Concept as a tool for improving the standard of living of the poor in Nigeria. This was motivated by the continued report of massive poverty amongst the populace. The specific objective sought was to: determine the effect of marketing concept on the provision of infrastructural facilities to the citizens; and the effect of application of marketing concept on the creation of employment for the teeming youths in the country. Survey research design was employed. The sample size of the study was 400 and the cluster sampling technique was adopted in the study. The findings of the study were that: The level of application of marketing concept was not significant for citizens’ awareness of the poverty alleviation programmes in South-South, Nigeria; and also was not significant for the creation of employment for the poor in South-South, Nigeria. It was then recommended that government and relevant agencies should employ marketing concept researches, principles and practices in determining the actual needs of the people and in meeting them adequately

Keywords: Marketing Concept, Nigeria, Poor Citizens, Standard of Living

A STATISTICAL MODEL OF PRICES OF ESSENTIAL COMMODITIES IN GHANA (Published)

The purpose of this study is to report an “index” that can be used as a measure of the standard of living of Ghanaians. To accomplish this objective, secondary data on prices of some selected commodities compiled by the Price Statistics section of the Ghana Statistical Service (G.S.S.) was used to conduct the study. The data covers the period from 2008 to 2013 and it was collected by month and for each Region (nine in all). The data was analyzed using Principal Component Analysis, a multivariate data analysis tool. At the end of the analysis, nine (9) indices were reported, one for each Region. These indices allowed for comparative study of the cost of living for the six years for all the Regions. The cost of living for instance, was highest in Eastern Region and Lowest in Ashanti Region for the period 2008; for 2009, it was highest in Eastern Region and lowest in Central Region; for 2010, it was highest in Volta Region and lowest in the Ashanti Region; for 2011, it was highest in Central Region and lowest in Ashanti Region; for 2012, it was highest in Central Region and lowest in Ashanti Region and lastly, for 2013, it was highest in Central Region and lowest in Ashanti Region

Keywords: Commodities, Highest and Lowest, Index, Price Section of the Ghana Statistical Service, Principal Component Analysis, Region, Standard of Living