Digital Transformation for Small & Medium Enterprises (SMEs): with Special Focus on Sri Lankan Context as an Emerging Economy (Published)
Small & Medium Enterprises (SME’s) constitutes for over 75% of the number of enterprises in Sri Lanka and contribute to 52% of the GDP of Sri Lankan economy. In any case, the development and extension of SME’s are constrained due to a multitude of factors that are yet to be investigated. Competition is often intense for SME’s in Sri Lanka and they can neither influence price nor quantity. The standard view of competitive advantages on differentiation or cost is a challenge for SME’s. They are probably not going to have the option to “lock” in clients and providers, build entry barriers or altogether lower cost. SME’s usually have limited resources in finance, skilled employees, in-house knowledge or management. Meanwhile, digital transformation is featured in many businesses enabling reshaping the strategy and business models. SMEs are also found as empirically investigated context with the concept of digitalization, but still further studies are claimed on it. Accordingly, this paper investigates how SMEs could be benefitted with digital transformation as a strategic initiation whilst challenges and cases are discussed in line within. It has followed comprehensive literature review as the main research tool and the paper is framed as a concept paper with the discussion on empirical insights. Authors made an attention on Sri Lankan SME sector as a specific context. Finally, it concludes the paper with some research directions and priorities for the future studies.
Private tutoring has engrossed much attention in Sri Lanka with the growing demand to meet the competitive education needs. This study brings together data collected via questionnaires from parents and students selected schools in four district of Sri Lanka and analyses the factors which determine the demand of private tutoring. The results found that the private tutoring is mainly determined by socio-demographic and economic characteristics of the student and household, such as student’s academic achievement level, intellectual behavior, parent’s level of education, household expenditure level, parent’s satisfaction of the school, parent teacher connectedness and parenting level, leisure choice. Results mainly implies that parents practice their academic and economic power to bypass the weaknesses of the current formal education system in the country creating a number of distortions resulting a huge resource waste and widening the inequality in education. The outcome of this study is useful in improving the formal education system in Sri Lanka.
Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper (Published)
Celebrity endorsement practices are referred in many studies in relations to behavioral and cognitive perspectives across the markets and product scopes. The notion of effectiveness of celebrity endorsement is noted as one of the niches in many empirical studies. Meanwhile, multiplicity has been postulated as another investigation area that claims further investigations to determine its influence on the effectiveness of celebrity endorsement. Besides, industry significance and empirical gaps found in recent studies note services sector as a significant case to examine the overall effectiveness of celebrity endorsement on endorsed-brand evaluation. Meanwhile, consumer-celebrity emotional bond resulted via celebrity worship motives has also being emphasized as a mechanism that patterns the influence of celebrity endorsement on perceived brand evaluation. Accordingly, this paper focuses to postulate how the effectiveness of celebrity endorsement influences perceived brand evaluation in services sector brands by specifying Sri Lanka as a specific context. Paper referred the source-based factors and multiplicity, which is a context of management –based factors, to determine the overall effectiveness of celebrity endorsement whilst Brand Trust and Brand Love and Brand Attitudes were highlighted as different facets of perceived brand evaluation. It has pointed out the industry significance of the celebrity endorsement practices in Sri Lanka within the services scope by concluding managerial implications. Finally, paper postulates future research directions with reference to the relationship between effectiveness of celebrity endorsement and perceived brand evaluation.
Comprehensive Marketplace and Factors Affecting the Budget of Enterprise Resource Planning (ERP) In Sri Lanka (Published)
Enterprise Resource Planning (ERP) is an enterprise with an extensive information system that integrates and controls all business functions and processes in the entire organization. It is an essential and popular tool for large-scale organizations and is currently extended to small and medium-size enterprises (SMEs). In the early days, a good demand prevailed for individual packages, such as payroll, stock control, material management, human resource management, and inventory control systems; but now it is a collection of packages as a whole system. Types and scale of business organizations have customized their products to fulfil the requirements. The complexity of the business process is a significant factor that creates a rigorous marketplace, while competitiveness among businesses leads to the expenditure of vast amounts of money to maintain such business automated systems. The objective of this paper is to present a comprehensive review of the marketplace and the endeavour to maintain ERP within the Sri Lankan domain, in comparison with the global scenario. Due to the close saturation of ERP adoptions in large enterprises, ERP vendors now focus more on SMEs. Moreover, due to globalization, partnerships, value networks, and the widespread information flow across and within SMEs currently, more SMEs are adopting ERP systems. The risks of adoption relate to the fact that SMEs have limited resources and specific characteristics that make their case different from large enterprises. This research has been based on 80 leading business organizations in Sri Lanka catering to local and foreign trade, manufacturing, commerce, banking, and hotel services.