The Press and Vietnam’s Soft Power Relation in Global Integration: Ho Chi Minh’s Cultural Perspectives Revisited (Published)
This paper adopts the culture definition of Ho Chi Minh, a great leader of Viet Nam people, in exploring the connection between types of powers in the political arena. In case of Viet Nam, the revolutionary leaders’ directions can become a wonderful source for professional practice of the media, which is considered the fourth estate of a nation. Therefore, there are some qualitative clues that trigger us to explore the press in its traditional formats and in a more modern context of social media, proving its close relation in promoting the cultural identities of the country, which is also a component of soft power.
This article describes there is a significant distinction between the development of diplomacy during the 19th and 20th century, which relies on the broader function of the non-state actors. Such a phenomenon is currently known as public diplomacy, in which all state government in the world employ this as a means to improve the country’s image. Public diplomacy is also considered as a soft power instrument of a country as the means of communication with the public of other countries pertaining to attitudes, institutions, cultures, national interests and policies of the country. Batik is an official cultural heritage of Indonesia declared by UNESCO as the Intangible Cultural Heritage of Humanity on October 2, 2009. Declared as the official cultural heritage of Indonesia, Indonesian government perceived this as an instrument to widespread Indonesian batik culture within global world. This is particularly in accordance with the establishment of ASEAN Economic Community considered by Indonesian government as the opportunity to introduce and improve the benefits of a state economically, through the exports of batik to ASEAN countries.