Tag Archives: Social Networks

Meaning of Life and the Use of Social Networks in three Stages of Development (Published)

Social networks have taken a prominent role allowing the human being to enter a cyberculture and interact with his peers and relatives, bringing with him a possible impact on his relationship with others in the search for belonging, fullness, wish for happiness and hence, a sense of meaning in life. Due to that, the current research aimed to analyze the meaning of life and the use of social networks among the inhabitants of the City of Campeche in three different stages of development, this research is quantitative with a transversal design and a correlational scope. The sample was selected by quota: 500 inhabitants of the City of Campeche. A “use of social networks” questionnaire was created with a Cronbach’s Alpha of .803 and the Purpose in Life Test (PIL) was the instrument used. The data was analyzed with the SPPSS v25 data analysis program. Obtaining as main results the existence of a significant relation (p<0.05) between the meaning of life and the use of social networks. As the use of social networks increases, the meaning of life decreases and as the use of social networks decreases an increase in the meaning of life happens.

 

Keywords: Existence, Meaning Of Life, Social Networks, stages of development

Behavioral Data Analysis in Emotional Intelligence of Social Network Consumers (Published)

Emotional intelligence is both characteristic of personality and intellectual capacity, which a person inherits from the genetic material of its parents and evolves – develops throughout lifetime. It refers to information processing capacity arising from the emotions and their utility to guide action in situations that require activation of the cognitive system. The purpose of the present research work is the application of Machine Learning and Data Mining methods for the evaluation of emotional IQ in a sample of students and social network consumers (age 18-26 years). Understanding how users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems. The data were collected by completion of the self-report questionnaire Trait Emotional Intelligence (TEIQue) and used for the application of data mining methods. Then the collected data were selected for analysis, with relevant transformations in order to have a suitable form for the implementation of the respective machine learning algorithms included in the software package R. Furthermore, the parameters of the corresponding set of algorithms were determined depending on the case of application to produce inference rules. Some of the algorithms implemented according to specific research questions that were applied, were the classification algorithms (ID3 and J48) for the production of decision trees, regarding the four more general factors (welfare, self-control, emotionality and sociability) and in overall emotional intelligence. The results obtained, after weighing and criteria basis, present consumers’ rates, which in turn analyze the degree of emotional intelligence.

Keywords: Consumers, Data mining, Emotional Intelligence, Marketing, Social Networks, behavioral data

E-Business and Cloud Computing Services in Greek Companies during Economic Recession (Published)

The Cloud Computing is a technology that will totally dominate in the future. Companies such as Google, Microsoft, Amazon and others have invested heavily in new technological structure while increasingly focus their services to take advantage of the revolutionary Cloud Computing capabilities. There are many ways of how cloud computing is changing the business and hence the digital economy. Consumers also have preceded the business to use services based on the logic of the cloud, which allows better cooperation with blogs, wikis and social networks (Facebook, Twitter). Flexibility is the ability of an enterprise to change in order to react better and faster to the needs in order to provide updated and secure services to its consumers. The purpose of this paper is to study the impact of cloud computing services in E-Business during the economic recession of Greek market. Through this research there is an effort to make an approach in order to determine if it is cloud computing widely used in enterprises and how many of the companies in the field of IT and non  have adopted it. The tool for recording and evaluating of the impact between the Cloud Computing Services and E-Business was a closed-ended questionnaire. In particular, companies were asked to reply to a targeted questionnaire, with questions like, whether cloud computing is functional, easy to use, and economical of course whether they find it a safe tool for storing their business data. The research was conducted in 2019 during economic recession and the sample involved was Greek companies. The information was collected by the use of social media. To extract useful results we have made statistical analysis of collected data, which held at the middle of Economical year of 2019. We have also implemented appropriate Machine Learning techniques through the use of classification algorithms, clustering and correlation analysis in order to produce inference rules. For the implementation of the Machine Learning techniques we have used the open source software Machine Learning and Data Mining Code R. Finally we came to the fact that businesses are adopting cloud computing services as backbone of their business strategy they have great potential in this way to sustainable development in the cloud era.

Keywords: E-Business, Economic Crisis, Social Networks, cloud computing services, r

Determinants of Entrepreneurial Intention: Selected Kenyan Universities Service Sector Perspective. (Published)

Entrepreneurial intention has captured the attention of both academicians and policy makers during the last century. Unemployment poses a major challenge to developing nations Kenya inclusive where governments’ lacked sufficient resources to  passing out of young graduates with immediate employment. However, many studies on entrepreneurial intention among graduates have focused mainly on developed countries and less on developing nations like Kenya perspective. Therefore, the purpose of the study was to bridge the gap by investigating the determinants of entrepreneurial intention among business undergraduate students. The specific objectives were to establish the effect of education, social network, innovativeness and self-efficacy on entrepreneurial intention. The study was guided by Ajzen’s Theory of Planned Behavior that views behavioral intent as an immediate determinant of planned behavior. Explanatory research design was adopted and the study targeted 1,649 undergraduate business students drawn from Moi, Mount Kenya and Catholic universities in Uasin Gishu County. Stratified sampling was used to select a sample size of 321. The results indicated that innovativeness among students was highly and positively correlated to entrepreneurial intention at (r=0.650). Self efficacy was the second characteristic among students to positively associated with entrepreneurial intention (r = 0.618), education had significant and positively correlated with entrepreneurial intention (r=0.564). Finally, social network showed a positive and significant relationship with entrepreneurial intention (r = 0.507). From the findings it showed that all the four variables were positively correlated to entrepreneurial intention at 0.05 level of significance level. The study findings were of have valuable assistance to develop students’ entrepreneurial skills and knowledge which equip graduates with creativity, innovation, risk-taking and ability to interpret successful entrepreneurial effect models and identification of business opportunities for the future.

Keywords: Education, Innovativeness and Self-efficacy, Social Networks, entrepreneurial intention

PRAGMATIC FUNCTIONS OF SOCIAL NETWORKS’ ACRONYMS (Published)

Social networks have a growing presence in modern communication. They have their own remarkable features. Online communication led to the development of English language acronyms which are considered a common feature in social networks. The present study aims at exploring the most frequently used acronyms in social network communications and the pragmatic functions of these acronyms. A questionnaire was conducted to elicit the acronyms and their usage from the participants’ point of view. To validate the results, a thousand-line corpus of social network utterances was created and analyzed using text analysis software. The results indicated that there are about 30 acronym which are used in different situations by social network users.

Keywords: Acronyms, Social Networks, pragmatic functions

THE ROLE OF FARMERS SOCIAL NETWORKS AND RURAL RADIO IN CLIMATE CHANGE ADAPTATION IN OWERRI WEST AREA OF IMO STATE, NIGERIA. (Published)

The study was aimed at analyzing and ascertaining the role of farmers social networks and rural radio in climate change adaptation in Owerri West Area of Imo-State. The specific objectives were to (a) describe the socio-economic characteristics of the respondent farmers in the study area, (b) ascertain farmers awareness of climate change, (c) describe the effects of climate change on agricultural activities of the respondents, (d) identify the various social networks in the study area and (e) identify roles of various social networks and radio in farmers adaptation to climate change. A simple random sampling method was used to select one hundred and twenty (120) farmers for the study. Frequency distribution percentages and mean were used in the analysis of data collected. Results of the study showed that majority of the respondents (76.7%) were males with a mean age of 53years. Results indicate that all the respondents were very much aware of climate change. Farmers also ascertain high rainfall, flooding, decrease in crop yield, erosion, storage losses and hot temperature (hot heat) as their observation due to effects of climate change. Social networks include cooperatives, age grades, town unions and religious groups etc. Some recommendations include: (a) Education of farmers about climate change and their modern adaptation measures which could be achieved by organizing seminars, conferences and programmes on climate change regular for them. (b) Government should link and collaborate with the farmers organization (social networks), research institutions and meteorological centres that will help in order to access information, design appropriate and affordable adaptation measures to climate change.

Keywords: Adaptation, Climate Change, Farmers, Radio, Rural, Social Networks

THE ROLE OF FARMERS SOCIAL NETWORKS AND RURAL RADIO IN CLIMATE CHANGE ADAPTATION IN OWERRI WEST AREA OF IMO STATE, NIGERIA (Review Completed - Accepted)

The study was aimed at analyzing and ascertaining the role of farmers social networks and rural radio in climate change adaptation in Owerri West  Area of Imo-State. The specific objectives were to (a) describe the socio-economic characteristics of the respondent farmers in the study area, (b) ascertain farmers awareness of climate change, (c) describe the effects of climate change on agricultural activities of the respondents, (d) identify the various social networks in the study area and (e) identify roles of various social networks and radio in farmers adaptation to climate change. A simple random sampling method was used to select one hundred and twenty (120) farmers for the study. Frequency distribution percentages and mean were used in the analysis of data collected. Results of the study showed that majority of the respondents (76.7%) were males with a mean age of 53years. Results indicate that all the respondents were very much aware of climate change. Farmers also ascertain high rainfall, flooding, decrease in crop yield, erosion, storage losses and hot temperature (hot heat) as their observation due to effects of climate change. Social networks include cooperatives, age grades, town unions and religious groups etc. Some recommendations include: (a) Education of farmers about climate change and their modern adaptation measures which could be achieved by organizing seminars, conferences and programmes on climate change regular for them. (b) Government should link and collaborate with the farmers organization (social networks), research institutions and meteorological centres that will help in order to access information, design appropriate and affordable adaptation measures to climate change.

Keywords: Adaptation, Climate Change, Farmers, Radio, Rural, Social Networks