Tag Archives: social mobilization

Social and Behaviour Change Communication Approaches and Community Policing In Nigeria (Published)

The study is premised on “Social and Behaviour Change Communication (SBCC) Approaches and Community Policing in Calabar South Local Government Area, Cross River State, Nigeria”. It examines the awareness level of the concept of community policing and how it can be sustainably entrenched, using a community-grounded communication approach. The study adopted the survey method as the research design while the data were gathered using the questionnaire. The population of study includes; CRUTECH residents, Police, Vigilante members and CRUTECH private security who are all stakeholders on security matters in CRUTECH. The purposive sampling method was adopted to select respondents from within the residential area while the Social Exchange Theory and Community Organization Model were used to theoretically underpin the concept of community policing in a social and behavior change communication perspective. The findings showed that, the awareness level of community policing among CRUTECH residents was moderate, hence, the isolation experienced between the parties. The study concluded that, for a result-oriented, cohesive relationship between the Police and the community, the government, Police, and Community Vigilant groups should adopt a conceptual umbrella to integrate their different message efforts that enable them share information for collective goals.   

 

Keywords: Behaviour change., Community Policing, Security, communication, social mobilization

Social and Behaviour Change Communication (SBCC) Approaches And Community Policing in Calabar South Local Government Area, Cross River State, Nigeria (Published)

The study is premised on “Social and Behaviour Change Communication Approaches and Community Policing in Calabar South Local Government Area, Cross River State”. It examines the awareness level of the concept of community policing and how it can be sustainably entrenched and effective, using a community-grounded communication approach. The study adopted the survey method as the research design while the data were gathered using the questionnaire. The population of study includes; CRUTECH residents, Police, Vigilante members and CRUTECH private security who are all stakeholders on security matters in CRUTECH. The purposive sampling method was adopted to select respondents from within the residential area while the Social Exchange Theory and Community Organization Model were used to theoretically underpin the concept of community policing in a social and behavior change communication perspective. The findings showed that, the awareness level of community policing among CRUTECH residents was moderate, hence, the isolation experienced between the parties. The study concluded that, for a result-oriented, cohesive relationship between the Police and the community, the government, Police, and Community Vigilant groups should adopt a conceptual umbrella to integrate their different message efforts that enable them share information for collective goals.   

Keywords: Behaviour change., Community Policing, Security, communication, social mobilization

Cartoon Application in Communication and Social Mobilization in Nigeria’s Bring Back Our Girls: The Way Forward (Published)

There is no doubt that art is an effective way to communicate messages. Pictures and cartoons cover for a shortfall of issues which cannot be wholly captured in words. The visual nature of cartoons gives it the ability to evoke emotions and cause people to act and react in a certain manner. The concern of this work is to investigate the potency of the cartoons used in the Bring Back Our Girls campaign, between May 2014 and January 2015. The study adopts the pragmatic theory as a framework. Using content analysis the study collated and analysed cartoons published on local and international websites on BBOG campaign, to gain accurate insight, 126 respondents from Calabar Municipality graded all 35 cartoons on their social mobilization content. Analysis of the data revealed active cartoon publications on the campaign, also a larger percent of the respondents indicated that the cartoons were potent for social mobilization. The paper recommends that in regard to the effectiveness of cartoons in communication, more NGOs, Governments and the active public should employ cartoons as a means of commenting on the challenges bedevilling the society

Keywords: Cartoons, communication, pragmatic theory, social mobilization

Cartoon Application in Communication and Social Mobilization in Nigeria’s Bring Back Our Girls: The way Forward (Published)

There is no doubt that art is an effective way to communicate messages. Pictures and cartoons cover for a shortfall of issues which cannot be wholly captured in words. The visual nature of cartoons gives it the ability to evoke emotions and cause people to act and react in a certain manner. The concern of this work is to investigate the potency of the cartoons used in the Bring Back Our Girls campaign, between May 2014 and January 2015. The study adopts the pragmatic theory as a framework. Using content analysis the study collated and analysed cartoons published on local and international websites on BBOG campaign, to gain accurate insight, 126 respondents from Calabar Municipality graded all 35 cartoons on their social mobilization content. Analysis of the data revealed active cartoon publications on the campaign, also a larger percent of the respondents indicated that the cartoons were potent for social mobilization. The paper recommends that in regard to the effectiveness of cartoons in communication, more NGOs, Governments and the active public should employ cartoons as a means of commenting on the challenges bedevilling the society.

Keywords: Cartoons, communication, pragmatic theory, social mobilization