Tag Archives: Social media

Activism in the Era of the Social Media: A Study of the Use of Social Media by Young People in Amuo Odufin LGA, Lagos State Nigeria (Published)

Social Media is everything in this age and time. It is no longer that “sophisticated toy” created for the pleasure of the younger generation. Institutions of learning, financial institutions, governments, and every serious organisation now has a social media presence. It has not just brought everybody together in a global village, it has equally given everybody a voice and provided a platform for a lot of vibrant young men and women who would have never had the opportunity to air their views anywhere else. But in the midst of all these is a particular concern which is if the social media translates its online impact on activism offline as well. Findings showed that it does. It doesn’t only give a voice to the voiceless, it not only mobilizes like minds online, it persuades them to act offline. Questionnaires served as primary source of data for this study while scholarly articles and books relevant to the study served as secondary source of data.

Citation: Akagu Joseph Ifeanyichukwu (2022) Activism in the Era of the Social Media: A Study of the Use of Social Media by Young People in Amuo Odufin LGA, Lagos State Nigeria, International Journal of International Relations, Media and Mass Communication Studies, Vol.8, No.1, pp.20-31

 

Keywords: Era, Issues, Social media, Users, activism, global village, young people

Social Media; Negative Effect on Academic Performance of Secondary School Students In Nigeria (Published)

Citation: Adeniyi   Adewale   Ojo  (2022) Social   Media; Negative   Effect   on Academic Performance of Secondary School Students   In   Nigeria, British Journal of Education, Vol.10, Issue 3, pp., 126-131

Abstract: Obviously, it is common among the secondary school students in Nigeria that they lure of using social media as mode of communication and interaction among themselves. However, these social media such as Facebook, and Twitter and so on are using negatively and inappropriate to the levels in which they cannot benefit from it. In addition, many students of secondary schools in Nigeria today acquired antisocial behaviours such as fraudulent habit  and other bad characters which peculiar in social media  while  thousands  the of students in our country   podcasting their reading culture because   they are spending  much  time on the social media. Similarly, social media affect the reading culture of many secondary students in Nigeria because they prefer to spend many hours on the social media than to read their books.  Yet,  the incident of yahoo  rampant in rural , urban  and Riverine  area  in  Nigeria while teenagers  believe that it is  short cut  for them to become millions over night . Meanwhile , this  has been  generated to  famous  calamity  among  secondary  school  students in our  country.  

Keywords: Academic, Culture, Negative effect, Performance, School, Social media, Students, Teenagers, anti- social, behaviours

Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State (Published)

The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loyalty was adopted as a measure of consumer behavioral pattern to enable the study  ascertain the relationship between the two variables. Both variables were analyzed extensively alongside their dimensions and measure. The conducted a survey of empirical works on the subject matter, forming a basis for the establishment of the justification for the study. The study adopted the Commitment Trust Theory developed by Robert and Shelby (1994), which is premised on the value of trust and commitment to the buying behaviour of customers. In order to further the study, primary data was generated from the administration of 200 copies of a questionnaire to a total of 200 customer respondents of the fast-food enterprises in Yenagoa, Bayelsa State. The Pearson correlation coefficient method was used in the analysis of the data to establish a relationship between the variables, and pointed to a positive relationship between both social media, and email marketing as dimensions of digital marketing, and customer loyalty as a measure of consumer behavioral pattern

Keywords: Customer loyalty, Digital, Email, Marketing, Social media, consumer behavioral pattern

Employing Online and Offline Interpretive: Case Study in Understanding E-Procurement Effectiveness from Users and Implementers Perspectives (Published)

This paper aims to shine a light on how an interpretive case study qualitative is being used in understanding the effectiveness of government e-procurement implementation and use contexts. Our study is based on a case of social media discussion and posting on government e-procurement implementation and use in Indonesian regency. We collected data from e-procurement users’ social media exchange, postings, and conversations posted by local businessmen and companies and from offline in-depth interviews with implementers. The findings show that social media observation can be used as research setting to enhance understanding of a topic being studied and as a medium for triangulation in an interpretive study. Our study also proves that using social media in interpretive study can reduce challenge in participants’ recruitment, access to study sites, and bias in interviews. More importantly, data from social media can enrich and verify offline interview data.   While this study contributes to online interpretive research, the data was collected from online participants whose identities are difficult to verify. The data neither was validated with face to face interview.  The use of social media for an interpretive study also raises an ethical dilemma because we observe and draw content from posted material in an online setting without users’ consent. This needs to consider new ethical issue by exploring ethic discourse in social media study.

Keywords: Case Study, E-Procurement, Social media, interpretive research, research approach

Down in Minutes, Out for six Hours: A Brief report on feelings during the outage of WhatsApp, Instagram, and Facebook (Published)

Social media (e.g., Facebook, WhatsApp, and Instagram) has become a critical part of life for many people. Moreover, the use of social media influences mental and physical health. The importance of social media in daily life was evident during the global outage of social media in October 2021, which manifested as discomfort and displeasure at the incident that allegedly paused lives for 6 h. The current study aims to examine the feelings experienced during the outage from the Egyptian perspective. The study recruited 300 participants aged between 16 and 65 years via convenience sampling. An online survey that collected demographic information and presented one question about feelings experienced during the outage was conducted. The results indicated that the majority of the participants experienced negative feelings (e.g., boredom, loneness, and frustration), whereas other participants stated relief, relaxation, and comfort. Lastly, a few participants did not recognize the situation as a universal problem.

Citation: Nayera Mohamed Shousha and   Leena Rowan Abdelgawad (2021) Down in Minutes, out for six Hours: A Brief report on feelings during the outage of WhatsApp, Instagram, and Facebook, British Journal of Psychology Research, Vol.9, No.2, pp. 38-44

Keywords: Egypt, Facebook, Instagram., Social media, WhatsApp, outage

The Puppet Master: Does New Media Lead to a Change in the Perceived Trustworthiness of Political Leaders in Central Europe? (Published)

Trust in political leaders is influenced by a panoply of factors, but one that is gaining ground as a result of the digitization of our society is new media. It is, therefore, worthwhile analysing if and how new media and trust are linked; knowing this could greatly shape political strategies in the future and could make new media users more aware of how their behaviour influences them, thus granting them a stronger feeling of control in their day to day lives. Through an interdisciplinary methodology, including the crafting of a survey and the examination of the data arising therefrom, this study centres on five countries: France, Germany, Luxembourg, Belgium and the Netherlands. Survey questions were chosen to measure trust in political leadership and possible correlations associated with new media. The results illustrate that new media could be a useful avenue in the future which should not be taken lightly.

Citation : Eduardo Gracias Baptista , Giovanni Menon, Deborah Kaut and  Ogulcan Alkan (2021)  The Puppet Master: Does New Media Lead to a Change in the Perceived Trustworthiness of Political Leaders in Central Europe?, International Journal of Interdisciplinary Research Methods, Vol.8, No.2, pp.1-19

 

Keywords: New media and society, Social media, central European politics., politics and media, trustworthiness

Social Media: A Platform for Effective Instructional Delivery of Technical and Vocational Education and Training (TVET) Programmes (Published)

Social media is significantly paving its way in the classroom and it could be useful for effective instructional delivery of Technical and vocational education and training (TVET) programmes. This study was carried out in Enugu State , Nigeria to determine Social media as a platform for effective instructional delivery of TVET programmes in Public Universities in Enugu State.  Survey research design was employed for the study. The population consisted of 97 TVET lecturers teaching in the two public universities offering TVET programmes in Enugu State. The entire population was used. Therefore, no sample was drawn because of the manageable size of the population. Two research questions were answered by the study and two null hypotheses tested at .05 level of significance.  The result of the study revealed that social media is a useful platform for effective TVET delivery but TVET lecturers utilize social media to a low extent.  From the findings of the study, the researchers recommended among others that TVET lecturers should update their skills in the use of social media and also, TVET institutions should upgrade social media facilities in their various institutions for effective utilization in TVET delivery.

Keywords: Social media, TVET, effective instructional delivery, platform

Understanding Muslim Preaching Students’ Use of Social Media (Published)

The purpose of this study is to find out Muslim students preachers use of social media for preaching purposes. This study is employes quantitative method. Survey was distributed to 90 students within Islamic Communication department at State Institut for Islamic Studies (IAIN) Palu. The finding show that most students agree that the use of social media can help them to acces new information relating to Islamic knowledge. The students also agree that the social media can help them to build personal identity because the interact with other preachers in online space. More importantly, the use of social media has increased their knowledge regarding how to deliver preaching. As a result, they believe that the use social media can help them to deliver dakwah or preaching easily because it can reduce time and hinder geographical barriers. We argue that the findings may effect Islamic education institution to change their students’ perspective in delivering dakwah with new media.

Keywords: IAIN Palu., Social media, Students, da'wah, gratification and use theory

Social Media and Public Relations Counselling of Higher School Top Management in Nigeria (Published)

Social media have improved the operations of public relations. The ability of social media to elicit immediate feedback has made social media veritable tools in the hands of public relations practitioners in counselling school management on corporate policies. This study explores the pattern of social media usage by public relations practitioners. It shows the level of impact made with the use of social media in public relations practice in influencing management on corporate policies. The study was guided by diffusion of innovation theory and system theory. Diffusion of innovation theory offers a solid and replicable framework for the process of moving an innovation through a social system over time. System theory deals with the interactivity that exist in an organisation as a social system. Using the descriptive design, questionnaire was administered on 170 purposively selected public relations practitioners in some selected institutions of higher learning across the country but only 120 responded. Findings show that public relations practitioners use social media in influencing top school management on corporate policies. This is evident as all the respondents affirmed that they use social media such as WhatsApp, Facebook, Twitter, Youtube, Instagram, among others to inform and influence top school management on corporate policies. The study concludes that social media are potent tools in influencing school’s policy formulation and implementation. The study recommends that institutions of higher learning should formulate and implement productive ICT policies and public relations practitioners should be trained regularly on the use of social media with a consequent expectation of migrating from the analogue to digital culture.

Keywords: Counselling, Digital Age, Public Relations, Social media, Web 2.0, top management

Employing Online and Offline Qualitative Interpretive Case Studies in Understanding E-Procurement Effectiveness (Published)

This paper aims to shine a light on how an interpretive case study qualitative is being used in understanding the effectiveness of government e-procurement implementation and use contexts. Our study is based on a case of social media discussion and posting on government e-procurement implementation and use in Indonesian regency. We collected data from e-procurement users’ social media exchange, postings, and conversations posted by local businessmen and companies and from offline in-depth interviews with implementers. The findings show that social media observation can be used as research setting to enhance understanding of a topic being studied and as a medium for triangulation in an interpretive study. Our study also proves that using social media in interpretive study can reduce challenge in participants’ recruitment, access to study sites, and bias in interviews. More importantly, data from social media can enrich and verify offline interview data.   While this study contributes to online interpretive research, the data was collected from online participants whose identities are difficult to verify. The data neither was validated with face to face interview.  The use of social media for an interpretive study also raises an ethical dilemma because we observe and draw content from posted material in an online setting without users’ consent. This needs to consider new ethical issue by exploring ethic discourse in social media study.

Keywords: Case Study, E-Procurement, Social media, interpretive research, research approach

Empirical Study of Features and Unsupervised Sentiment Analysis Techniques for Depression Detection in Social Media (Published)

This study provides an empirical evaluation of diverse traditional learning, deep learning, and unsupervised techniques based on diverse sets of features for the problem of depression detection among Twitter and Reddit users. The main objective of this study is to investigate the most appropriate features, document representations, and text classifiers for the significant problem of depression detection on social media microblogs, such as tweets, as well as macroblogs, such as posts on Reddit. The study’s investigation will concentrate on the linguistic characteristics, blogging behavior, and topics for features, multi-word, and word embeddings for document representation as well as on unsupervised learning for text clustering. This study will select the best approaches in the literature as baselines to practically examine them on the depressive and non-depressive dataset of blogs designed for this work. The study’s integrations and ensembles of the selected baselines will be experimented as well to recommend a design for an effective social media blog classifier based on unsupervised learning and WE document representation. The study concluded that the experiments proved that a stacking ensemble of Adam Deep Learning with SOM clustering followed by Agglomerative Hierarchical clustering with topic features and pre-trained word2vec embeddings achieved an accuracy more than 92% on Twitter and Reddit depression analysis datasets. 

 

Keywords: Analysis, Depression, Social media, computing., data analytics, empirical study

Measuring Social Media Functionality on the Formation of Tourist Value Creation (Published)

This study seeks to measure the factors related to social media functionality in the tourism industry promotion and its impact on the formation of Tourist Value Creation. This study hypothesized that media presence, information sharing, relational bonds, conversation, and reputation impact in tourist value creation (influence tourist planning/ taking trips). This study uses a quantitative research approach, with a cross-sectional design and a descriptive purpose. Each of the variables is measured using a 5-point Likert scale (the number of the items varied in each scale). This study distributed questionnaires online, using non-probability sample. The SPSS program is used to analyze the collected data. Based on this study’s outcome, all the hypotheses were supported except for one hypothesis. Social media functionality related to conversation development, information sharing, online presence, and reputation impact tourist value creation. Relationship building through social media was deemed insignificant. This study seeks to provide noncommercial accumulated and up-to-date knowledge in the discipline. Industry practitioners can apply the empirical findings from this academic research to their businesses in order to remain competitive.

Keywords: Reputation, Social media, functionality, information sharing., online conversations, online presence, touristic value creation

Role of voter education in curbing electoral violence in the 2019 general elections in Enugu State, Nigeria (Published)

In recent years, every election season in Nigeria has been marred by a gory cycle of electoral violence that claim many innocent lives. The broad objective of this study was to evaluate the effectiveness of the mass media, social media, and word-of-mouth communication as voter education tools for curbing electoral violence in the 2019 general elections in Enugu State of Nigeria. The study was conducted by using an opinion survey, and questionnaires distributed through physical and online methods were the major instruments for data collection.  The respondents were made up of electorates drawn from the 23 local government areas of Enugu State, Nigeria. Results from the study indicate that the social media and mass media communication tools employed in voter education campaigns against electoral violence in the 2019 general elections in Enugu State, Nigeria, were not significantly effective, while the word-of-mouth communication approaches employed were effective. The ineffectiveness of the social media and mass media as communication channels for voter education aimed at curbing electoral violence in the State was traced to the disconnect between the messenger (Nigerian politicians) and their messages. The lack of trust among electorates for the political actors affected their acceptance of the messages on electoral violence from those channels because they were perceived as using them for mere publicity purposes and also doing things different from what they were preaching. Based on this outcome it was recommended among other things that a proactive nationwide voter education campaign should be initiated through social media, the mass media, and word-of-mouth communication to enlighten the Nigerian populace on the dangers of electoral violence before every election season in the country.

Keywords: Election, Mass Media, Social media, electoral violence, voter education, word-of-mouth communication.

Government Policies on Social Media Retail Business (Published)

The chain of influence between government, retail, and consumers is immense and takes different forms. The growth of the internet, specifically social media, has amplified the chain of influence. Governments influence on social media retail businesses, which influences the manner in which retailers influence their consumers. The chain of influence may come from either way and may begin with consumers or retailers to influence the government. However, the government`s engagement in social media has been in different forms, including governments as participants, governments as a regulator and government as an investor. Either of these approaches influence the manner in which the retail sector engages its consumers. This paper explores government policies that impact social media in the retail business. First, it will explore the influence of social media on retailers. It is then that government policies can be built on these influences to determine the chain of influence. The paper will consider issues of taxation, consumer rights, laws of quality, and government`s infrastructure policies.

Keywords: Investor, Regulator, Social media, government policy, participant

Influence social media on the implementation of public relations in selected higher learning institutions in northern Tanzania (Published)

The paper assessed the influence of social media on the implementation of public relations. Research approaches were quantitative and qualitative research (explanatory correlation and case study designs). Simple random sampling, purposive and stratified sampling procedures were used to select University staff and students The target population was higher learning institutions in Northern Tanzania.  Quantitative data was analysed using descriptive and inferential statistics. Data was anlaysed through frequencies, percentages, means and narratives. The study had two hypotheses which were tested using independent t-test analysis. Both null hypotheses were rejected and alternative hypotheses were stated. The  findings showed that majority of respondents agreed that social media is a significant tool in influencing public relations programmes towards improving stakeholders relations in higher learning institutions. The study recommended that public relations managers and communication officers in the organization should increase and improve utilization of social media for the success of their communication strategies in the institution.

Keywords: Facebook, Google+, Public Relations, Social media, Software, Twitter, higher learning institutions, platform

Utilization of Social Media for Academic Purposes by Business Education Students in Nigerian Colleges of Education (Published)

The proliferation of social media  platforms and the high volume of social media subscription by members of the academia demand that researches be conducted to investigate its influence on academic activities among students and teachers. This study examined the influence of social media on academic activities of business education students in colleges of education in Osun State. Descriptive survey design was adopted for the study, Three research questions guided the study.The study was conducted in the two Colleges of Education in Osun State offering Business Education programme.  Osun State College of Education, Ila Orangun and Osun State College of Education, Ilesa. No sample was drawn as a census study was conducted. A structured questionnaire with 38 items was used to collect data from the respondents. Mean rating was used to analyze the data collected in order to answer the research questions. The study identified various social media platforms being used by business education teachers and students for academic activities by business education students in colleges of education in Osun State. The study revealed that in spite of a few challenges, social media are being reasonably utilized for teaching and learning and they collectively have salutary influence on academic activities. It was recommended that business education students should be better encouraged to use various social media platforms for academic activities while various group chats should be created in order to academic interactions on the social media.

Keywords: Learning, Social media, academic activities and business education

Social Media as Civic Space for Political Literacy among Older Adult Citizens in Port Harcourt, Nigeria (Published)

While ubiquitous in everyday use, in reality social media usage by the older adult is not very common and in particular in the teaching of civic duties and electioneering campaign. The purpose of this study was to find out what social media platform older adults commonly use to acquire political literacy in urban indigenous communities in Nigeria; what political literacies do older adults acquire through the various social media.  The study was conducted during the 2019 general election in Nigeria using the questionnaire survey.  The study shows that facebook and WhatsApp are the most used social media for political literacy during electioneering period; that greater number of older adults uses the social media to know party symbols; names of political parties, read party manifestos, that social media provides the civic space for older adults to acquire, update and retool their skills for the performance of their civic duties and obligation as senior citizens and that intercultural and interreligious dialogue is not mostly accessed by the older adults as part of their political literacy education. It was concluded that literate older adults are virtually visible in the social media and that in respect of gender gap, that men are more visible in social media in accessing and acquiring political literacy through the social media than women.

Keywords: Learning, Older Adults, Social media, political literacy

Opinion Mining In Big Data: Trend of Thinking for Big Data Era (Published)

This ear with the rapidly growing of internet and network using there are a huge data that have been introduced, Big Data are now on the double expanding rabidly in all domains, including opinion and sentiment analysis, for there are many social media and other websites that offer chances to provide the visitors and customers to post their opinion which usually contains valuable information that could be helpfully for several issues. And there are different methods and techniques that proposed to face this huge data and the big social data to make it more beneficial for several fields. This Paper   introduces the big data and the most common it is usage and challenge, and it also investigate the sentiment analysis and it is common techniques and thinking about it is futures. This paper also thinking about the future of big data and opinion mining is clearly discussed and thinking about the future of big data and opinion mining. And the paper will discuss the challenges that facing the big data and opinion mining. 

Keywords: Big Data, Data mining, Social media, opinion mining

Use of Social Media in Mobilising Support for Abductees in Nigeria: A Study of Epe School Kidnap (Published)

This work examines social media usage to support abductees in Nigeria, beaming its searchlight on the case of the 6 Epe school boys, who were kidnapped at The Lagos State Model College on May 24, 2017. This study seeks to know various ways the social media contribute to the freedom of abductees in Nigeria and how potent the social media could be in mobilising support for them.  The survey method was adopted, and questionnaire was used to collect data. For this study, 528 questionnaires were given to respondents in the 66 streets on Eredo Local Council Development Area (LCDA), in Epe Local Government of Lagos State. 521 of the questionnaire were returned. Eredo has a population of 18,590, and 3% of the population was used. Purposive sampling method was chosen for this study. This is adopted in order to select the members of the population that are fit to give the correct answers to the research questions. The findings of this study reveal that the contributions of Nigerians and social media outcry made the government and its agencies to take speedy action on the abduction of the Epe school boys. This study finds out that the social media has the power to reach a large number of Nigerians faster than other media of communication.       This study therefore recommends that the Civil Society organisations in Nigeria and Human Right Groups should explore the advantages of the social media to reach the people and the government alike. The study also recommends that Nigerians still need orientations on how to maximize the power of the social media.

Keywords: Mobilizing, Nigeria, Social media, Usage, abductees

Influence of Social Media on Students’ Discipline in Secondary Schools in Kenya (Published)

Social media are technologies that facilitate social interaction, make possible collaboration and enable deliberation across stakeholders. The study sought to develop strategies for managing the influence of social media on students’ discipline in secondary schools. The objective of this paper is to determine the extent to which social media has influenced students’ discipline in schools based on the research. The study utilized the pragmatic philosophical paradigm and the mixed methods research design where both positivists and constructivists approaches and techniques were combined. The study was undertaken in Bungoma County in Kenya. It was carried out in 306 secondary schools in the County targeting a population of 19,000 Form 3 students. Scott Smith`s formula was used to determine the sample size of 600 students from 40 secondary schools as respondents. Purposive sampling was applied to select the 40 deputy principals and 40 heads of guidance and counselling departments from the selected secondary schools as respondents in the study. Three categories of boys’, girls’ and mixed schools were chosen from each sub-county. The questionnaires used had both closed- and open-ended items. Interviews were also used to get more information for the study. Both qualitative and quantitative methods were used to analyse data. Social media was found to have influenced students’ discipline negatively in schools.  The study recommended that parents, educational and political leaders should implement policies on limiting social media influence on students’ discipline. It is expected that the Kenya Ministry of Education and other education stakeholders will utilize the results of the study to manage the influence of the social media on students’ discipline in secondary schools.

Keywords: Discipline, Influence, Kenya, Secondary Schools, Social media, Students