Tag Archives: Social media

Government Policies on Social Media Retail Business (Published)

The chain of influence between government, retail, and consumers is immense and takes different forms. The growth of the internet, specifically social media, has amplified the chain of influence. Governments influence on social media retail businesses, which influences the manner in which retailers influence their consumers. The chain of influence may come from either way and may begin with consumers or retailers to influence the government. However, the government`s engagement in social media has been in different forms, including governments as participants, governments as a regulator and government as an investor. Either of these approaches influence the manner in which the retail sector engages its consumers. This paper explores government policies that impact social media in the retail business. First, it will explore the influence of social media on retailers. It is then that government policies can be built on these influences to determine the chain of influence. The paper will consider issues of taxation, consumer rights, laws of quality, and government`s infrastructure policies.

Keywords: Investor, Regulator, Social media, government policy, participant

Influence social media on the implementation of public relations in selected higher learning institutions in northern Tanzania (Published)

The paper assessed the influence of social media on the implementation of public relations. Research approaches were quantitative and qualitative research (explanatory correlation and case study designs). Simple random sampling, purposive and stratified sampling procedures were used to select University staff and students The target population was higher learning institutions in Northern Tanzania.  Quantitative data was analysed using descriptive and inferential statistics. Data was anlaysed through frequencies, percentages, means and narratives. The study had two hypotheses which were tested using independent t-test analysis. Both null hypotheses were rejected and alternative hypotheses were stated. The  findings showed that majority of respondents agreed that social media is a significant tool in influencing public relations programmes towards improving stakeholders relations in higher learning institutions. The study recommended that public relations managers and communication officers in the organization should increase and improve utilization of social media for the success of their communication strategies in the institution.

Keywords: Facebook, Google+, Public Relations, Social media, Software, Twitter, higher learning institutions, platform

Utilization of Social Media for Academic Purposes by Business Education Students in Nigerian Colleges of Education (Published)

The proliferation of social media  platforms and the high volume of social media subscription by members of the academia demand that researches be conducted to investigate its influence on academic activities among students and teachers. This study examined the influence of social media on academic activities of business education students in colleges of education in Osun State. Descriptive survey design was adopted for the study, Three research questions guided the study.The study was conducted in the two Colleges of Education in Osun State offering Business Education programme.  Osun State College of Education, Ila Orangun and Osun State College of Education, Ilesa. No sample was drawn as a census study was conducted. A structured questionnaire with 38 items was used to collect data from the respondents. Mean rating was used to analyze the data collected in order to answer the research questions. The study identified various social media platforms being used by business education teachers and students for academic activities by business education students in colleges of education in Osun State. The study revealed that in spite of a few challenges, social media are being reasonably utilized for teaching and learning and they collectively have salutary influence on academic activities. It was recommended that business education students should be better encouraged to use various social media platforms for academic activities while various group chats should be created in order to academic interactions on the social media.

Keywords: Learning, Social media, academic activities and business education

Social Media as Civic Space for Political Literacy among Older Adult Citizens in Port Harcourt, Nigeria (Published)

While ubiquitous in everyday use, in reality social media usage by the older adult is not very common and in particular in the teaching of civic duties and electioneering campaign. The purpose of this study was to find out what social media platform older adults commonly use to acquire political literacy in urban indigenous communities in Nigeria; what political literacies do older adults acquire through the various social media.  The study was conducted during the 2019 general election in Nigeria using the questionnaire survey.  The study shows that facebook and WhatsApp are the most used social media for political literacy during electioneering period; that greater number of older adults uses the social media to know party symbols; names of political parties, read party manifestos, that social media provides the civic space for older adults to acquire, update and retool their skills for the performance of their civic duties and obligation as senior citizens and that intercultural and interreligious dialogue is not mostly accessed by the older adults as part of their political literacy education. It was concluded that literate older adults are virtually visible in the social media and that in respect of gender gap, that men are more visible in social media in accessing and acquiring political literacy through the social media than women.

Keywords: Learning, Older Adults, Social media, political literacy

Opinion Mining In Big Data: Trend of Thinking for Big Data Era (Published)

This ear with the rapidly growing of internet and network using there are a huge data that have been introduced, Big Data are now on the double expanding rabidly in all domains, including opinion and sentiment analysis, for there are many social media and other websites that offer chances to provide the visitors and customers to post their opinion which usually contains valuable information that could be helpfully for several issues. And there are different methods and techniques that proposed to face this huge data and the big social data to make it more beneficial for several fields. This Paper   introduces the big data and the most common it is usage and challenge, and it also investigate the sentiment analysis and it is common techniques and thinking about it is futures. This paper also thinking about the future of big data and opinion mining is clearly discussed and thinking about the future of big data and opinion mining. And the paper will discuss the challenges that facing the big data and opinion mining. 

Keywords: Big Data, Data mining, Social media, opinion mining

Use of Social Media in Mobilising Support for Abductees in Nigeria: A Study of Epe School Kidnap (Published)

This work examines social media usage to support abductees in Nigeria, beaming its searchlight on the case of the 6 Epe school boys, who were kidnapped at The Lagos State Model College on May 24, 2017. This study seeks to know various ways the social media contribute to the freedom of abductees in Nigeria and how potent the social media could be in mobilising support for them.  The survey method was adopted, and questionnaire was used to collect data. For this study, 528 questionnaires were given to respondents in the 66 streets on Eredo Local Council Development Area (LCDA), in Epe Local Government of Lagos State. 521 of the questionnaire were returned. Eredo has a population of 18,590, and 3% of the population was used. Purposive sampling method was chosen for this study. This is adopted in order to select the members of the population that are fit to give the correct answers to the research questions. The findings of this study reveal that the contributions of Nigerians and social media outcry made the government and its agencies to take speedy action on the abduction of the Epe school boys. This study finds out that the social media has the power to reach a large number of Nigerians faster than other media of communication.       This study therefore recommends that the Civil Society organisations in Nigeria and Human Right Groups should explore the advantages of the social media to reach the people and the government alike. The study also recommends that Nigerians still need orientations on how to maximize the power of the social media.

Keywords: Mobilizing, Nigeria, Social media, Usage, abductees

Influence of Social Media on Students’ Discipline in Secondary Schools in Kenya (Published)

Social media are technologies that facilitate social interaction, make possible collaboration and enable deliberation across stakeholders. The study sought to develop strategies for managing the influence of social media on students’ discipline in secondary schools. The objective of this paper is to determine the extent to which social media has influenced students’ discipline in schools based on the research. The study utilized the pragmatic philosophical paradigm and the mixed methods research design where both positivists and constructivists approaches and techniques were combined. The study was undertaken in Bungoma County in Kenya. It was carried out in 306 secondary schools in the County targeting a population of 19,000 Form 3 students. Scott Smith`s formula was used to determine the sample size of 600 students from 40 secondary schools as respondents. Purposive sampling was applied to select the 40 deputy principals and 40 heads of guidance and counselling departments from the selected secondary schools as respondents in the study. Three categories of boys’, girls’ and mixed schools were chosen from each sub-county. The questionnaires used had both closed- and open-ended items. Interviews were also used to get more information for the study. Both qualitative and quantitative methods were used to analyse data. Social media was found to have influenced students’ discipline negatively in schools.  The study recommended that parents, educational and political leaders should implement policies on limiting social media influence on students’ discipline. It is expected that the Kenya Ministry of Education and other education stakeholders will utilize the results of the study to manage the influence of the social media on students’ discipline in secondary schools.

Keywords: Discipline, Influence, Kenya, Secondary Schools, Social media, Students

The contributions of Social Media as sources of information to the Newspapers in Tanzania (Published)

The attention of this study was to examine the contributions made by social media as “sources of information” to the newspapers in Tanzania. Specifically, the study examined the extent through which social media had contributed news stories for the selected newspapers in the country. The study also sought to determine the social media which had often contributed news stories to the selected newspapers. Lastly, the study, pursued to determine the contents and nature of the stories retrieved from the social media by the selected newspapers. This was a content analysis study which utilized documentary review of the three selected newspapers. Three newspapers of Mwananchi, Daily News, and the Citizen were purposefully selected for the study. A recording manual was designed and used during the documentary review and the unit of analysis included: hard news stories, soft news stories, column, editorial comment, features and sports stories. Thematic analysis was used to analyze the data since the study carried qualitative data. The findings suggest that social media have played a significant contribution in providing news stories for the newspapers in Tanzania. It further suggest that, in all social media used, Twitter is the number one social media which provides more news stories to the newspapers in Tanzania. Lastly, the findings suggest that most of the news stories retrieved from social media were political stories, entertainment, and sports.

Keywords: Contribution, Newspapers, Social media, Tanzania, as sources of information

Social Media and Effective Public Relations Practice in Nigeria: Implications, Challenges and Strategies (Published)

Since the advent of the social media, pundits have been arguing over its impact on public relations (PR) practice. While some believe that the profession is heading to the grave, others posit that social media actually facilitate and catalyze PR work. This paper is of the position that the prediction of ‘death’ for PR is a metaphor describing of the consequence of the failure to adopt new methods of PR engagement in a social media era. Drawing evidence from extant literature, the paper scrutinizes the ambiguities surrounding the conceptions of ‘new’ and ‘social’ media, and explores the boundaries of PR influence in a digitized media space. Through the lens of ‘Social Construction Theory’ and the ‘Impression Management Theory’, the essay examines the implications and challenges of social media adaptation, for PR practice in a developing country like Nigeria. It interrogates the impact of the organic social media conversations on brand perception and offers recommendations for optimizing the use of media tools for PR purposes.

Keywords: Globalization, New Media, Public Relations, Social media, brand perception, digital communication, virtualization

Effects of Social Media on the Academic Achievement of Students: A Case Study of the Students of the Department of Arts Education, Kogi State University, Anyigba, Nigeria (Published)

Information and communication technology (ICT) has experienced a huge transformation over the past decade. This has culminated into the world becoming a global village. Today most people use the social media for a variety of purposes. With the number of social media users growing worldwide, it is important to ascertain its effects on students’ academic performance. This paper, anchored on the time displacement theory, investigated the effects of the social media on the achievement of students of the Department of Arts Education, Kogi State University, Anyigba. The sample consist 400 students across the 4 levels. The instrument for data collection was a questionnaire titled Social Media and Academic Achievement Questionnaire (SMAAQ) developed by the researchers. The data was analyzed using simple percentage. The result of the study reveals that majority of the students use social media, spending a lot of time which displaces their study time. Based on this finding, the paper recommends that tertiary institutions should devise strategies where students could utilize social media for academic use instead of other uses which have negative effects on their studies.

Keywords: Academic Achievement, Displacement theory, Social media, Students

Influence of Social Media on Academic Performance of Business Education Students of Public Universities in South-East States of Nigeria (Published)

The main purpose of the study was to determine the influence of social media on academic performance of business education students in public universities in South-East States of Nigeria. Two research questions and two null hypothesis guided the study. The study adopted a descriptive survey research design. The population was 397 students of business education programme in the seven public universities in South-East states of Nigeria. The entire population was used for the study, therefore there was no sampling. The instrument used for data collection was a 20 items questionnaire structure in four point rating scale. The instrument was validated by three experts. The reliability of the instrument was conducted using Cronbach Alpha and it yielded 0.86. Out of 397 copies of the questionnaire distributed to the respondents 374 was returned representing 94.21% returned rate. Mean with standard deviation was used to answer the research questions and the null hypothesis were tested at 0.05 level of significant using t-test. The findings of the study showed that social media influences the students’ academic performance positively and negatively in business education. Based on the finding, recommendations were made which include that students should be encouraged to utilize social media in the way that it will positively influence the academic performance, and students should be given assignments and research work to keep them busy away from the negative use.


Keywords: : Academic Performance, Business Education, Internet, Social media

The Role of Social Media towards Political Accountability in Pakistan: A Literature Review (Published)

Democracy is globally accepted form of government, especially when the technological development going to make this world a global village. Scholars think about the ideas of global democratic government, wherein short fall of democracy is ill-fated. However, political accountability is the essential characteristics of democracy and it cannot flourish without it. This paper adopts a qualitative approach by using qualitative content analysis and observation over social networking sites (SNS), in which democracy, accountability, and freedom of expression will extensively use. The extensive literature review indicates that social media facilitates the freedom of expression, provides opportunities of direct political participation, improves the electoral process and increase political accountability in authoritarian countries and emerging democracies. However, an emerging democracy like Pakistan, where social media trend is up surging and accountability condition is destitute. It is highly justified to investigate the role of social media towards political accountability.

Keywords: Democracy, Freedom Of Expression, Pakistan, Political Accountability, Social media

Net Generation, Norm Generators and English in Nigeria’s Publishing Ecosystem (Published)

Online communication has seen the emergence of those who may be called ‘norm generators’. Norm generators are producing changes in social practices and linguistic norms with implication on language use. The major culprit is English Language in Nigeria. Using data from online media platforms, this paper examines the emerging culture of netspeak within the Nigerian digital space and how it affects the various aspects of the publishing ecosystem. Findings from the corpus analysis of the data reveal that changes in the linguistic norms of English affect issues, such as writing, editing, typesetting and formatting of manuscripts. The paper concludes that if adequate care is not taken to harmonise and reinforce the conventional norms and practice, variations in the emerging English norms within the Nigerian digital space and publishing ecosystem will negatively affect proper English usage. Above all, it will adversely affect the quality of publishing generally in the ecosystem.

Keywords: Digital Literacy, Editing, Publishing Ecosystem, Social media, communication

Analysis of the Use of Social Media Advertising among Selected Online Businesses in Nigeria (Published)

This study sought to analyse the use of social media advertising among selected online businesses in Nigeria. It studies the frequency of use of SMA/SMM (social media advertising/marketing) among businesses in Nigeria, the most preferred social media platform as well as the benefits and challenges inherent in the adoption of SMA by online businesses in Nigeria. This was done using the Survey method, surveying a total of hundred (100) businesses and the study was hinged on Technological determinism and diffusion of innovation theories. Findings revealed that online businesses in Nigeria have embraced social media advertising. It was also revealed that a number of challenges militate against the adoption of SMA by online businesses in Nigeria, salient among them is Lack of technical know how. Based on the findings, it was recommended that businesses embrace Social media advertising as it has come to stay, furthermore a model “the RIAER” was proposed to serve as a guide in implementing social media ad campaigns.

Keywords: Advertising, Online Businesses, Social Media Advertising, Social media

The Emerging Role of Social Media in Social Change: A Case Study of Burma (Published)

The current study aims to investigate the impact of social media on social change of Burma. It is a deductive study in which cross-section survey designed was chosen to collect the data. An online survey instrument was generated by the research for data collection. Due to the shortage of time and resources the instrument was attached to the most popular social sites of Burma like; 7Day News Journal, Eleven Media Group & BBC Burmes. These sites were selected due to their wide access range in Burma and highest number of followers. In total 338 samples were collected after the deduction of missing values and outliers, 314 samples were declared valid for further analysis. Majority of the respondents were young male having bachelor degree education. Data was analyzed through SPSS 21.0 for windows. The results show that overall, mean value was in between 2.3-3.92 and standard deviation in between 1.06-2.21.Cronbach alpha was conducted to examine item’s internal consistency, overall reliability was found 0.81. Both hypotheses were accepted. This study finds that social media has significant and positive impact on social change. This study was not free from the limitations. Future research can be conducted on longitudinal method; broadcast as well as print media can also be examined.

Keywords: Burma, Social media, social change

Are They Learning Language through Social Media Interaction? Exploring EFL Pre-Service Teachers’ Perceptions of the Usefulness of Social Media in Enhancing their Language Skills (Published)

This paper highlights the role of social media in learning English as a foreign language (EFL) among Kuwaiti pre-service EFL teachers. The participants involved in the study are female undergraduate students majoring English language at the College of Basic Education (CBE) in Kuwait. The data is collected via a questionnaire designed to explore the usefulness of social media in developing language skills, as perceived by pre-service teachers. The findings demonstrate that social media plays a significant role in learning English, revealing that the participants use social media to enhance their vocabulary development, reading, and listening skills, which consequently improves their English language ability. Their writing and communication skills are also moderately developed. This paper therefore argues that interacting via social media is extremely beneficial for learning languages, although both teachers and students require guidance concerning its use.

Keywords: Pre-Service EFL Teachers, Social media, Sociocultural Theory., language skills

Effects of the Social Media in the Marketing of Political Candidates in Nigeria (Published)

Social media are new information network and information technology using a form of communication utilizing interactive and user-produced content, and interpersonal relationships are created and maintained. More recently, the prominence of social media has been particularly highlighted in politics, given the fact that the use of social networking sites (Facebook) and micro blogging services (Twitter) are believed to have the potential of positively influencing political participation. The use of social media platforms are important tools within political communication campaigns to secure victory and encourage interaction between political parties/candidates and voters, and most times to portray positive image of the political candidates. Incidentally, in Nigeria, the everyday use of social media by politicians, and the manner in which the user-citizen interacts with the social network sites/pages of politicians has received rather less attention. Essentially, politicians expect the communication relationship to be positive and of benefit to them, thus, political gladiators of all shades of opinions, ideologies, intents and goals use the media with the belief that political communication through them might exert pressure or influence on people’s perception and behaviours and this has given rise to both ethical and unethical political communication and desperate political contenders manifesting bad governance, thereby, leading to social and economic infrastructural neglect and security of lives and property. The main objective of the study is to determine the effect of social media in projecting the image of political candidate in Nigeria. The research adopted the descriptive survey design. The population of the study comprises of the masses [i.e. the electorate] and the members of political parties (political candidates) in Nigeria who uses social media. Primary data and secondary sources of information were employed. Data were tested using simple percentages, Pearson Moment Correlation Coefficient and Regression analyses at 0.05 level of significance. Findings from the study showed that: There is a significant positive relationship between usage of Facebook as an awareness social media tool and projection of a political candidates’ image in Nigeria(r = 0.764; F = 418.677; p < 0.05). Blogging as a credible social media tool to a large extent influences image of a political candidate in Nigeria (r = 0.728; p<0.05). It was concluded that social media serve as credible tools and are capable of influencing the image of political candidates in Nigeria. The study therefore recommended that political candidates should carefully plan and execute communication strategies using various social media tools, so as to fully enjoy the inherent benefits of the social media tools (i.e credibility and awareness).

Keywords: Cognitive Response Theory, Expectancy Violation Theory and Source Credibility Theory, Social media

Perception of the Use of Webquest for Academic Purposes among Undergraduate Students in Rivers State, Nigeria (Published)

This study was carried out to ascertain the undergraduate students’ perception on the use of WebQuest for academic purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 300 respondents randomly selected from three tertiary institutions in Rivers State. Two research questions and two null hypotheses were used for the study. Mean scores, Standard deviation, ANOVA, and Regression Analysis were the statistical tools used in the study. It was found that WebQuest is used in fostering discussion outside classroom; bringing about collaborative research in the classroom, and facilitating social interactions among learners. In terms of attitude, respondents generally have favourable attitude towards use of WebQuest. The study revealed that significant differences exist in WebQuest usage across the three universities involved in the study and significant differences exist in the use of WebQuest between male and female respondents; and in attitude of students towards WebQuest. Based on these findings, the study recommend that the use of WebQuest should be incorporated into the university curriculum for enhanced university education system.    

Keywords: : Academic Performance, Social media, WebQuest

The Impact of Social Media on University of Cape Coast Psychology Students’ Academic Performance (Published)

The study was conducted to find out the impact of social media on University of Cape Coast Psychology students’ academic performance. Descriptive survey and convenient sampling were the research design and sampling technique used respectively. The sample size of the study was two hundred (200) psychology students of the university of Cape Coast. Three research questions were posed to guide the study. Research findings showed that a greater number of psychology students in the university had access to the internet.To this end the researcher recommended that social networking sites should be created for educational purposes. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of students.

Keywords: Communication and Homepage., E-learning, Facebook, Internet, Social Networking, Social media, Twitter, Websites

How Wechat Has Changed the Face of Marketing in China (Published)

This paper discusses WeChat and considers how and why it has totally changed the way that marketing is done in China. WeChat is able to seamlessly join together a plethora of activities that combine several different platforms that are separate entities (e.g., Facebook, LinkedIn, PayPal, etc.) in the United States and the rest of the world. We first examine the censorship in China in the past and present, provide a short history of WeChat, and present the current status of WeChat with respect to several measures. We then delineate how WeChat is different from any other social-medial platform, and how it is able to positively infiltrate virtually all aspects of Chinese consumers’ lives. Lastly, we discuss how WeChat has already been emulated by other social-media platforms, and what to expect from WeChat in the future.


Keywords: Marketing in China, Mobil technology, Social media, WeChat