Tag Archives: Social Learning

The Effects of Alcoholic Television Advertisement on Tertiary Students in Western Region (Published)

Alcoholic advertising in Ghana has portrayed alcoholic products as harmless and socially acceptable to everyone above the age of eighteen years, this has made alcoholic products very popular in the television waves in Ghana. Owing to this, the precious commodity which has contributed to various health and social needs, has become a subject of abuse among students in Western Region. The current study uses a descriptive study and data taken from five hundred (500) students’ respondents to examine the effect of alcoholic television adverts on students in the western region. With the aid of descriptive statistics, graphs, charts and tables were generated for the analysis. The analyses revealed that, majority (71.4%) of the students do not support television advertisement. It was brought to light that several behaviours ranging from vandalism, reckless behaviours, truancy, impaired thinking, and youth behaving violently in school are some of the effects of alcoholic advertisements on students.  Based on the findings delineated in the foregoing paragraph, this study recommends that the regulatory body must also vet the advert content that portrays alcoholic products as harmless and socially acceptable to help reduce its negative impact on students’ education since education is the social institution through which society provides it members with important knowledge, including basic facts, job skills and cultural norms and values and must be protected. Students should be encouraged to watch less harmful television advertisements channels which will reduce the level of alcoholic information they absorb from television channels.

Keywords: AIDA theory, Abuse, Alcohol, Social Learning, Television, advertisement, tertiary students

Gender And Violence against Women in Nigeria: A Socio-Psychological Perspectives (Published)

Socially division of human being into male or female is gender. Therefore, gender is about men and women. Unfortunately, gender differentiation is very common in a patriarchal set up where one group of people feels superior while the other is deemed inferior, anatomically weak and subordinate. However, the term itself is quite controversial, especially among peace and conflict managers. This paper therefore, examines gender issues and violence, such as sexual harassment, forceful marriage, women genital mutilation, trafficking in women, physical torture, discriminating, etc., against women in Nigeria in general and particularly Akwa Ibom State. The study adopted qualitative research and documentary method of data collection. Its revealed that, their families and friends may be affected in the case of intimate partner violence, there is increasing evidence of the negative impact on children of exposure to violence in the family. Society suffers economically, both in the use of resources and in the loss of productivity due to fear and injury. It recommended among others that government should organize workshops and seminars in both urban and rural areas. Also non-governmental organizations should make wider their sensitization projects to the rural areas through electronic and print media. to ensure that the awareness of violence against women permeates the grassroots, and endeavour to work with Ministry of Social Welfare and Woman Affairs.

Keywords: Domestic Violence, Gender, Personality Traits, Social Learning, Trafficking, Victimization


This article will explore incentives, enablers and barriers to website use for SME managers. Specifically we results of a qualitative study examining interest levels in a web-resource developed by the authors and the reasons underpinning this; how such a website would be used (useful content, features and formats); extra or alternative support requirements; and attitudinal or behavioural change following use. We find some indication that individuals are not satisfied with existing, known resources and that content is hard to find and time consuming, text too small and layout not task focused (i.e. delivery presents barriers to use); all of which lowers confidence in resources and perceived self-efficacy for SMEs. Such barriers do not encourage engagement nor generate the type of trusted support reportedly wanted by SMEs in this pilot.

Keywords: Healthy Workplace, Online Resource, Perceived Self-Efficacy, Responsible Business Practice, Small and Medium Size Business (Smes) Engagement, Social Learning