Determinants Assessment of Consumers’ Intention to Use Of Tokopedia for Shopping Agribusiness SMES Products (Case Study: Toko Laurike) (Published)
Indonesian economics are dominated by the Small Medium Enterprises (SMEs) group. However, only 5% of them have been utilizing online platform s to sell their products. Toko Laurike where is located in Bogor Regency is a member of SMEs group. It produces coconut oil or Virgin Coconut Oil (VCO) and sells its products through several e-marketplaces, namely Tokopedia, Bukalapak and Elevenia. Among these e-marketplaces, Tokopedia sells its more than Bukalapak or Elevenia. This might be suggested by design, security, perceived ease of use or perceived usefulness among these factors. Therefore, we examined the factor of consumers’ intention to use of Tokopedia, specifically for SMEs food agribusiness products in the form of liquid and gel. We also analyzed the correlation of its design and its security to the consumers’ intention to use. We examined the 71 respondents’ data using structural equation modeling – partial least squares (SEM-PLS) and used technology acceptance model (TAM). The results showed that Perceived Ease of Use increases as Design and Security increases. But, Security insignificantly correlated to Perceived Usefulness and consumers’ intention to use. In addition, the result can be used to enhance Laurike’s e-commerce performance.
This research has been conducted to determine the Growth Strategies of SME in Oman-Issues and challenges. SMEs has its own importance for the economic success and economic performance of any country due to which all countries are focusing on the growth of their SMEs. After getting success in the local market, it is important for SMEs to grow their business towards international market or at large scale businesses but, in the case of SMEs, businesses face a lot of challenges and issues in the form of human resource management constraints, financial management constraints, operations management constraints, and marketing management constraints. The review of literature proved the same thing that SMEs of Oman are facing issues and challenges in developing and implementing their growth strategies. The major aim of this research is to answer the research questions by using quantitative and qualitative research methods. Questionnaires are used for the data collection of quantitative research data. The total 250 respondents are selected to answer the questionnaires. Use of quantitative research methods brings effectiveness, reliability, and validity in the research. SPSS is used for the quantitative data analysis. Descriptive tests and T-test are applied on collected data to check the issues and challenges that SMEs of Oman are facing while developing their growth strategies. Interviews are used for data collection of qualitative research data. The total 12 interviewees are selected to answer the interview questions. Use of qualitative research methods brings elaboration of issues and challenges that SME of Oman face in developing and implementing their growth strategies. This research will motivate different SMEs of Oman to develop their defensive strategies to overcome the risks of growth strategies constraints. Furthermore, research limitation, managerial implications and future indications are also discussed in the study.