Entrepreneurial Marketing Practices and Competitive Advantage of Small and Medium Size Enterprises in Nigeria (Published)
Entrepreneurial marketing practices and competitive advantage of small and medium size enterprises in Enugu State was studied to examine the effect of entrepreneurial marketing dimensions on competitive advantage of small and medium size enterprises in Enugu state. The study applied descriptive research design with the aid of survey method in obtaining the data needed. The sample size of the study was 356 owners/managers of small and medium-sized enterprise in Enugu state. Descriptive Statistics and multiple regressions analytical tool were used to analyze the data. Findings reveal that proactiveness has no significant relationship with competitive advantage. Opportunity focuse has statistically significant relationship with competitive advantage. Risk- taking has no significant relationship with competitive advantage. Innovativeness has statistical significance relationship with competitive advantage. Customer intensity has no statistical significance relationship with competitive advantage; resource leveraging has no statistical significant relationship with competitive advantage. Value creation has significant relationship with competitive advantage. We conclude that SMEs operators should emphasis on innovativeness, opportunity focus, and value creation, this will enable them compete favorably.
Keywords: Competitive Advantage, Entrepreneurial Marketing, Small and Medium Size Enterprises
Assessing the Impact of Incubation Programme to Small and Medium Enterprises Development in the Western Cape Province of South Africa (Published)
This paper sought to determine the impact of incubation programme to Small and Medium size Enterprises (SMEs) development in the Western Cape Province, South Africa. The study utilised a quantitative method approach to collect data by way of closed and open handed questionnaires. The Statistical Package for the Social Sciences (SPSS) software was utilised to analyse the data. The findings indicated that incubated SMEs had about; one to ten employees (85.7%) in the programme during the course of investigation. While those who had about eleven to fifty employees represented (14.3%) as this indicates slight improvement for economic participation and job creation in the Cape Metropolitan District. A majority of the respondents (53.6%) who participated in the study strongly agreed that businesses in the incubation program has a great potential to create more jobs opportunities. In addition, the results also indicate that respondents (60.7%) joined the incubation programme to obtain a multiple of skills such as networking, finance and growth. Recommendations to improve the current standard of incubated entrepreneurs in the study setting were made
Keywords: Business Incubators, Entrepreneurship, Incubation Programme, Small and Medium Size Enterprises