This study examines the facet of “sacredness” of the Hindu temple with respect to its physical attributes and spatial arrangement. These contribute to enhancing the feeling of “sacredness” and help the worshipper focus on the sacredness within the temple, in contrast to the surrounding “profaneness”. This is achieved through two main aspects: of segregation from the world outside the temple, and increasing concentration of thought towards the object of worship. These are accomplished with the application of several architectural strategies. The devotee encounters these through his pedestrian pilgrimage, from the entrance of the temple up to his final confrontation with the deity in the innermost sanctum. Thus, a certain kind of behaviour and emotions may be seen as induced due to the spatial composition of the temple’s architecture which engenders an attitude of contemplation within the worshipper. This paper examines the architectural strategies used in order to achieve the two main aspects used to influence the devotee’s attitude towards worship and support the perception of the Hindu temple as “sacred”.
For about a century, the British colonial masters took full control of the political, economic and even the social life of the people called Nigerians today. This paper traces the impact of colonialism on the development of marketing in Nigeria. It takes a look at the pre-colonial marketing practices of the nation-states and kingdoms and the development or otherwise of marketing during the era of colonialism in Nigeria. It points out that what the colonialists did or failed to do to develop marketing theory and practice in Nigeria. It adopts a theoretical review of related literature and also took a position on this topic that while the colonialists had set-up some institutions, they did very little to strengthen the institutions and develop human capital in the country. The article makes far-reaching recommendations that will help enrich marketing theory and practice, strengthen marketing institutions and contribute to the general well-being of the people and the nation as a whole.