Tag Archives: Relevance

English Arabic Cultural Effect in Translation: A Relevance Theory Perspective (Published)

This study is framed within a competence-oriented model which provides the target text (TT) receiver with communicative clues. These clues allow inference to be optimally captured. Hence, this approach looks at translation as an example of communication mainly based on the cost and effect model of inferencing and interpretations. Strategies adopted in this paper are determined by context-specific consideration of relevance, with special reference to cultural aspects. Applied to translation, one of the most appropriate strategies is to re-produce the cognitive effect intended by the source text (ST) communicator with the lowest possible effort on the part of the TT receiver. This study concludes that when there is a lack of isomorphism or symmetry between the cultural contents of the two languages, the translator will have to opt for content-cognitive effect or cultural transplantation. The translator would have to assess the relevance of content and form in a specific context in order to achieve the same effect in the TT. It has been emphasized, however, that translation as a special instance of human communication leads to the conclusion that various methods may be justified in their own right, if we take into consideration the differences in the text-types, the intention of the author, readership, and the purpose of translation. In a nutshell, however, translation remains a craft which requires not just training and skill but also continually renewed linguistic and non-linguistic knowledge, considerable imagination as well as intelligence and common sense, and most of all talent

Keywords: Cultural Effect, Relevance, communication, translation


The ‘quest’ for creating and maintaining relevance in the competitive world is acting as a driving force of innovation and transformation. Recent research reveals that technology-as-business-driver is going to play a mission critical role in driving organizational transformation. Digital Transformation thus gets the priority in the strategic agenda of the organization towards creating a new paradigm in value delivery mechanism. Digitizing is no longer an option for but a must choice for futurising the organization to create competitiveness, sustainability and the growth. The strategic imperative of any futuristic organization is to achieve enduring customer relevance and sustainable customer value at scale through a customer-centric digital transformation. Whether companies perceive digitalization as a threat, a challenge or an opportunity, those that ignore it do so at their own peril. Author has used case analysis as a research method to analyze and zero in to the key objectives. Therefore author’s thought process is focused on presenting a research perspective along with practical ideas and steps towards information technology optimization and digital transformation to accelerate growth overcoming issues, challenges and critical problems with undiluted focus on FUTURIZATION. This article will ignite academic interest and debate in the area with a new outlook on strategic imperatives of organization for technology adoption and application and will foster further research on technology optimization, digitalization for organizational renewal, relevance and repositioning in the value equation of the industry growth curve.

Keywords: Customer value, Digital Transformation, Futurization ., Relevance, optimization

Table of Specification and its Relevance in educational development Assessment (Published)

The study examined the Table of Specification and its Relevance in Educational Assessment. The sample employed for the study is made up of one hundred and twenty (120) students randomly selected from four departments at the Faculty of Education, University of Lagos, Akoka. Nigeria. A questionnaire developed by the researcher was used for the study. Three Research Questions and three null Hypotheses were formulated and tested at 0.05 level of significance using independent t-test of difference and Pearson Product Moment‘s Correlation Statistical analyses. It was found out that the three hypotheses posited were significant. There was significant difference between Table of Specification and its Relevance in Educational Assessment, positive relationship exists between problems of Table of Specification and its Relevance in the Educational Assessment and there is significant relationship between general pattern of preparing Table of Specification and its Relevance in the Educational Assessment.

It was recommended that teachers should endeavors to construct a well test blue print that will help improve the validity of teacher evaluation based on given assessment, teachers must ensure that the test constructed measure an adequate sampling of the class at all level of domains and teachers and students must comply with all the laid down when preparing Table of Specification in schools.


Keywords: Educational Assessment, Relevance, Table of Specification, Test blue print.