THE ROLE OF RELATIONSHIP MARKETING IN BUILDING CUSTOMERS’ LOYALTY- A CASE STUDY OF THE MOBILE TELECOMMUNICATION INDUSTRY IN SOUTHERN PUNJAB-PAKISTAN (Published)
The objective of this research paper is to assess the role of relationship marketing in winning customers’ loyalty in the mobile Phone industry in Pakistan. De-regularization of the telecommunication sector in Pakistan has created huge competition to capture the maximum market share. For this purpose, industry marketers and planners are exercising various relationship marketing strategies to attract new customers and retain the old ones. To analyze the role of relationship marketing in building customers’ loyalty, the author has selected four independent variables such as service quality, price perception, brand image and value offers while customer’s loyalty is taken as dependent variable. A structured questionnaire containing 24 closed ended questions was developed to collect data from the field. The data was analyzed through Likert- scale. This scale is defined with 5 options of strongly agree on 5 and strongly disagree on 1. In order to check the reliability of the variables, a reliability test was conducted on 20 respondents of different age groups with different occupations. The results of this test showed positive significant relationship among the variables. The results of this study are robust and consistent with previous studies. This study provides in-depth knowledge about mobile users and cellular companies operating in Pakistan can take benefit from it.The finding of this research study is expected to be beneficial for the managers of the mobile operators in their decisions relating to the relationship marketing issues that are connected with the needs of the customers. These needs and interests of the customers, in turn, can increase their revenue and profits in the long-run.
THE RELATIONSHIP BETWEEN CHRISTIAN SPIRITUALITY AND HEALTH: AN EXPLORATION OF THE VIEWS OF CHRISTIAN STUDENTS IN GHANA. (Published)
Spirituality and health have overtime been very influential to humans and in the life of every student; good health is an essential aspect in order to have a successful academic life. Being healthy is not anymore about absence of diseases or illness. It requires being in a state of complete physical, psychological, spiritual and social well-being. The article aims at examining the various views that Christian students hold concerning spirituality and health and to find out the effects that both (spirituality and health) have on the lives of students. The research was conducted among Christian students in the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, using questionnaires and interviews to seek views of students on the impact of the relationship between spirituality and health. From the findings, most of the respondents expressed a strong desire to find meaning in their lives and well-being. It was, however, observed that some students were reluctant to patronize clinical treatment when needed as a result of their staunch spirituality. Also, the paper identifies some Christian beliefs and practices which respondents considered as elements that promote good health as well as other spiritual practices that have adversely affected students’ health. It is, therefore, suggested that, for the wellbeing of students to be achieved, there should always be a balance between the two approaches, and resort to any of them when appropriate.
The Causal Correlation of Sin and Suffering (Published)
The paper analyzed the causal relation of sin and suffering, including illness. Modern/postmodern societal perception of suffering, and relationship with ill persons was studied. In addition, the Bible (the Books of Job and Luke) was investigated on the subject. The idea is to use Jesus’ actions and teachings as the assessment criteria. The study is important because it may help minimize or stop the practice of wrong accusations against victims who suffer in any way that their plight is their own doing. The findings of the paper are that: to a great extent people’s perception of illness or suffering in modern/postmodern society and that of the biblical times are similar despite the enormous social and historical gap between both eras. Illness or suffering is seen as a reflection of the sinful state of the victim. This explains why people disassociate with victims of ‘disgraceful’ illnesses. The study concludes that to a large extent, modern perception of illness, particularly, of the debilitating ones, as well as relationship with victims are unethical because it does not tally with that of Jesus whose way of life, actions and teachings form the fons et culmen of Christian ethics and therefore, must be corrected.