Tag Archives: Public Relations

Social Media and Effective Public Relations Practice in Nigeria: Implications, Challenges and Strategies (Published)

Since the advent of the social media, pundits have been arguing over its impact on public relations (PR) practice. While some believe that the profession is heading to the grave, others posit that social media actually facilitate and catalyze PR work. This paper is of the position that the prediction of ‘death’ for PR is a metaphor describing of the consequence of the failure to adopt new methods of PR engagement in a social media era. Drawing evidence from extant literature, the paper scrutinizes the ambiguities surrounding the conceptions of ‘new’ and ‘social’ media, and explores the boundaries of PR influence in a digitized media space. Through the lens of ‘Social Construction Theory’ and the ‘Impression Management Theory’, the essay examines the implications and challenges of social media adaptation, for PR practice in a developing country like Nigeria. It interrogates the impact of the organic social media conversations on brand perception and offers recommendations for optimizing the use of media tools for PR purposes.

Keywords: Globalization, New Media, Public Relations, Social media, brand perception, digital communication, virtualization

Broadcast Media and Rural Mobilization: Did it help the Ebola Awareness Campaign in Nigeria (Published)

This study investigates broadcast media and rural mobilization and its influence on Ebola awareness campaign in Nigeria. The study adopted a phenomenological ontology and specifically employed focus group and single one-to-one interview approaches to collect data from residents in a single local government in South South region of Nigeria. 3 focus group interviews with 19 rural dwellers were conducted, while 8 single one-to-one interviews were conducted on media and health professionals, making it a total of 27 participants. Data was analysed using thematic template and content analysis techniques with NVivo 11 software for data management, thematic weighting and coding. Findings showed that four key themes: Language usage; the misconception of message content; expertise of Journalist and science journalism; and rural media participation influence participants’ experiences of broadcast media awareness campaign on Ebola disease in rural communities. But, language and rural media participation strategies were mostly employed by broadcast media professional for Ebola campaign awareness.

Keywords: Ebola Awareness Campaign, Marketing Communications, Nvivo 11, Public Relations, Qualitative Focus Group Approach, Rural Mobilisation, broadcast media

Broadcast Media And Rural Mobilization: Did It Help The Ebola Awareness Campaign In Nigeria (Published)

This study investigates broadcast media and rural mobilization and its influence on Ebola awareness campaign in Nigeria. The study adopted a phenomenological ontology and specifically employed focus group and single one-to-one interview approaches to collect data from residents in a single local government in South-South region of Nigeria. 3 focus group interviews with 19 rural dwellers were conducted, while 8 single one-to-one interviews were conducted on media and health professionals, making it a total of 27 participants. Data was analysed using thematic template and content analysis techniques with NVivo 11 software for data management, thematic weighting and coding. Findings showed that four key themes: Language usage; the misconception of message content; expertise of Journalist and science journalism; and rural media participation influence participants’ experiences of broadcast media awareness campaign on Ebola disease in rural communities. But, language and rural media participation strategies were mostly employed by broadcast media professional for Ebola campaign awareness.

Keywords: Ebola Awareness Campaign, Marketing Communications, Nvivo 11, Public Relations, Qualitative Methods, Rural Mobilisation, broadcast media

An Analysis of Speech Communication Skills Strategies of Effective Public Relations Management for Organizational Growth in Nigeria (Published)

The papers stands to advocates that effective knowledge of speech communication is necessary in discharge of public relations functions or duties, and is very vital for a public relations practitioner to be conversant with the principles of effective speech communication skills and strategies, as its job is based on establishing mutual line of communication between the organization and its publics for organizational growth and national development. The paper also poses that the key to successful employer and employees relation `is based on adequate information which can only be achieved through public relations effective two-way communication for harmonious existence and mutual understanding. Furthermore, it employs purposive sampling technique, and structured interview guide as a research instrument to elicit information from 65 final students of Public Relations and Advertising in Babcock University. The finding authenticates that effective communication is an anchor for any organizational harmony and development.  And recommended that all sphere of life require effective communication to exist, survive and to grow.

Keywords: Effective, Management, Public Relations, Strategies., communication

Sustainability of Post-Amnesty Programme in Niger Delta, Nigeria: Using Public Relations Proactive Strategy (Published)

The Niger Delta has for some years been the site of major confrontations between the people and the Nigerian government’s security forces, resulting in extrajudicial executions, arbitrary detentions, and draconian restrictions on the rights to freedom of expression, association, and assembly. Since government underutilizes Public Relations in the act of governance, that made minor conflict to escalate to crisis.  To proffer solution, Federal government came up with Post-amnesty Programme. Based on this, the study sought to:  (i) determine the Public Relations tools and strategies that will be most effective in managing the Amnesty programme, (ii) determine how Public Relations can be used to effectively sustain Post Amnesty in Nigeria. The research design was descriptive survey method. The population of the study was 4,798,519 million youths [15-39years][last Census2006]  in Delta State, Bayelsa State and Rivers State. The study made use of qualitative and quantitative data analyses. The sample size was 400 using Taro Yamane formula. Purposive sampling technique was used to select the respondents in each of the states. A pilot study was conducted using split-half method and tested with Spearman Brown. Validity of instruments was measured using content validity, hypothesis two was tested using Friedman Chi-Square, hypothesis three was tested using two-related samples (wilcoxon signed ranks) Z test and hypothesis four was tested using One Sample Kolmogorov-Smirnov (Z) test.  Public Relations dialogue method in form of public involvement is the most effective PR tool that will significantly manage the Post Amnesty Programme in Nigeria (Zcal = 3.885 > Zcritical = 1.96, p < 0.05).  Public Relations evaluation method significantly maintains the Post Amnesty Programme in Nigeria (X2(friedman)cal = 137.098 > X2calculated = 5.9915, p < 0.05).  Public relations would sustain the Niger Delta peace agreement [treaties] beyond Post Amnesty Programme (Zcal = 9.232 > Zcritical = 1.96, p < 0.05. The study concluded by  establishing  that a combination of the use of public initiative, third-party involvement and conference as forms of Public relations dialogue as well as Public relations evaluation method can enhance and sustain the Post-amnesty Programme. And it recommends the adoption of public relations’ modified multi-track approach which involves all the major parties in the conflict such as the Federal governments, militant groups, State governments, MNOCs, Traditional rulers, Religious leaders, and host communities to work as partners in the peace process.

Keywords: Amnesty Programme, Post-Amnesty, Proactive Strategy, Public Relations

Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Bankcing Sector (Published)

This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.

Keywords: Banking Sector, Organizational Success, Public Relations

Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Banking Sector (Published)

This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.

Keywords: Banking, Nigeria, Organizational Success, Public Relations

An Analysis of Speech Communication Skills Strategies for Effective Public Relations Management for Organizational Growth in Nigeria (Published)

The papers stands to advocates that effective knowledge of speech communication is necessary in discharge of public relations functions or duties, and is very vital for a public relations practitioner to be conversant with the principles of effective speech communication skills and strategies, as its job is based on establishing mutual line of communication between the organization and its publics for organizational growth and national development. The paper also poses that the key to successful employer and employees relation `is based on adequate information which can only be achieved through public relations effective two-way communication for harmonious existence and mutual understanding. Furthermore, it employs purposive sampling technique, and structured interview guide as a research instrument to elicit information from 65 final students of Public Relations and Advertising in Babcock University. The finding authenticates that effective communication is an anchor for any organizational harmony and development. And recommended that all sphere of life require effective communication to exist, survive and to grow.

Keywords: Effective, Management, Public Relations, Strategies., communication

FINANCIAL SUSTAINABILITY FACTORS OF HIGHER EDUCATION INSTITUTIONS: A PREDICTIVE MODEL (Published)

Private and public higher education institutions have had the problem of financial un-sustainability in recent years. United Kingdom and European Union have instituted programs to work on financial sustainability of higher education. To achieve financial sustainability of higher education, institutions need to maintain or increase internally-generated funds that are regular, without future compromises. The paper establishes the legitimacy for future work needed for the variables to pursue sustainable growth. The study was designed to explore theories behind financial sustainability and established possible correlation between the sustainable growth rate and contributing factors that are sustaining the financing of higher education institutions. Quantitative research methodology was use for the research design with instrument on higher educational institutions across the globe. Results opened an important opportunity for discussion on financial sustainability in higher educational institutions. The outcome states that the predictive model is key to financial sustainability for higher educational institutions.

Keywords: Authentic leadership and Sustainable growth rate, Financial Sustainability, Investment portfolio, Networking, Organizational Culture, Public Relations, Sustainability