Tag Archives: Promotion

Socio Economic Significance of Women Participation in Tourism Development and Promotion: A Case Study of New Bussa Community Area of Niger State (Published)

This study focuses on socio economic significance of women participation in tourism   development and promotion in Bussa.  Sampling techniques that were used in this research work include cluster and random sampling methods. New Bussa community was divided into four areas. Hundred questionnaires were administered to the study areas to get the data needed; The data collected was subjected to statistically computation using descriptive analysis such as table, and simple percentage. The results highlighted some types of leisure they engage in and whether their works disturb them. 65% of the respondents agreed that they participate in leisure activities followed by those that chose at times represent 30%. On the activities they engaged in 50% of the respondents have indoor as their leisure engagement while 31.6% of the respondents engage in Outdoor activities. On whether their jobs affect leisure activities 61.6% of the respondents were of the opinion that work does not disturb them. While on whether women help in community when they arrived, 63.3% of the respondents supported yes option while 31.6% of the respondents supported fairly. On the issue of women employment in the community 81.6% of the Respondents agreed that women are being given employment while the results also indicate the social significance of women participation in leisured based on the case of social enlightenment of women, 90% of the respondents agreed that it socializes them while 1.6% said they were not sure. On the issue of well-being 90%  of the respondents agreed that participation of women bring their well-being while 3.3% claimed they were not  agree and 1.6% said it is fairly. Challenges It shows that women are having challenges in leisure and tourism participation the respondents agreed that they could not be involved in tourism because of financial challenges, 85% and religious activities, 68.3% while 13.3% of the respondents claimed that it used to be sometimes while 1.6% of the respondents claimed that the traveling  is not encouraging That the women participation should be adequately funded both with the public and private sectors to boost the economic and social life of Bussa  people. However the results recommend that if tourism is to be promoted and to be internationally recognized the issue of women must not be left out in all ramifications.

Keywords: Promotion, Tourism Development, economy participation

Exploring The Role and Challenges of Ethical Values to impart Good Governance: The Case of Dessie Town, South Wollo, Ethiopia (Published)

The objectives of the study was to assess the role and challenge of realizing ethical values in promoting good governance. For this study the data was gathered from both primary and secondary sources. The primary sources of information was gathered through questionnaire and interviews whereas secondary data gathered from different types of documentaries, published materials and internet websites resources. The gathered data were analyzed and interpreted by using tables and percentages. As the study revealed, the overall objective of good governance is to ensure good conduct with the concern for values, practices and behavior. These values are inculcated in an individual by his/her parents, teachers, religion, society and the environmental of work place. The essential duty of governance principles is to effectively and equitably implement ethical values of the society. Hence, it demands highly competent, well administration, participatory and good deal of sound policy formulation and distinct citizen orientation. The promotion of ethical values in good governance implies legality of government action; rationality in policy and decision making; evolving a sense of responsibility; creating excellence; facilitating spirit of individual and organizational goals; developing responsiveness; protecting the national interests; and bringing and elevating integrity. The study identified the role and challenge of realizing ethical values in promoting good governance in Dessie Town. It is recommended by the researcher that the officials and religious institutions must give high consideration to ethical values and principles for realization of good governance in the study area.

 

Keywords: Challenge, Ethics, Good Governance, Morality, Promotion

Demarketing Of Tobacco in Nigeria: The Role of the Marketing Mix (Published)

The study is on demarketing of tobacco in Nigeria: the marketing mix perspectives. The study is a descriptive survey and it specifically examined the effect of product elaboration on consumers’ attitude toward smoking, and intention to quit smoking; the effect of price elaboration on consumers’ attitude toward smoking, and intention to quit smoking; the effect of place elaboration on consumers’ attitude toward smoking, and intention to quit smoking and effect of promotion elaboration on consumers’ attitude toward smoking, and intention to quit smoking. Primary data for this study was collected through questionnaires while secondary data was collected from the International tobacco Control (http://www.itcproject.org). Consumers of products of two tobacco companies operating in Nigeria constitute the population for the study. The two companies are: International Tobacco Company, Ilorin and Nigeria tobacco company, Ibadan. Since the population of smokers in Nigeria is unknown, convenience sampling technique was used to select 364 smokers from Ondo and Ekiti State. Inclusion criteria for this study defined smokers as those who have smoked atleast 100 sticks of cigarette in their life time and who still smoked at least once a day. Out of 364 questionnaires that were distributed, 355 (97.5%) were returned. Data analysis was done using Cronbach’s Alpha, frequency analysis, descriptive analysis, linear regression and one sample t-test. The linear regression tests show that elaboration of the 4Ps of marketing otherwise known as the marketing mix have significant effects on consumers’ attitude toward smoking and intention to quit smoking. It was therefore recommended among others that the government of Nigeria should develop a suitable legislature aim at further reducing the acceptability and appeal of smoking; increase smoke-free places and decrease accessibility of people to tobacco.

Keywords: Place, Price, Product, Promotion, demarketing

Community Participation as a Tool for the Promotion of Sustainable Community Development (Published)

The paper examined community participation as a tool for the promotion of sustainable community development. The paper explored the concept of community participation and sustainable community development.  The paper identified areas of community participation in sustainable community development to include community needs assessment, community development planning, community mobilization among others. The highlights of the benefits that accrue from community participation in sustainable community development are community empowerment, promotion of meaningful change, community participation as a mechanism to address community problems and provision of learning opportunities. The highlights of the recommendations based on the issues discussed are: There is an obvious need to strengthen the level of awareness creation in people for community participation in sustainable community development, relevant stakeholders in community development projects should embark on sustainable mobilization for effective community participation in community development among others.

Keywords: Community, Community and Development, Participation, Promotion, Sustainable, Tool

Promotion of Igbo Culture in Chinua Achebe’s Girls at War and Other Stories (Published)

This paper shows that Chinua Achebe promotes Igbo culture by producing a short fiction marked by an Africanized English and an Igbophilized thematics, which reveal at best Achebe’s preoccupations about the preservation of the Igbo traditional values threatened by the white man’s civilization. The “Africanization” of English and the thematic “Igbophilization” make the author into a language “reinventor” and an “ancestor worshipper”.

Keywords: Achebe, Africanized English, Igbo culture, Igbophilized thematics, Promotion

Factors Influencing the Choice of Interpersonal Communication Forms Utilized In Promoting Maternal and Child Survival in West Pokot County, Kenya (Published)

Interpersonal communication is one of the most common methods used in campaigns to reduce high maternal and child mortality rate in West Pokot County, Kenya. The study sought to identify the factors that affect the choice of each form of interpersonal communication used in promoting maternal and child survival. The study employed a descriptive cross-sectional survey research design. It also utilized a mixed research approach. The research sampled four hundred (400) respondents from the County. Cluster sampling, and purposive sampling techniques were used to identify respondents. Qualitative data was collected using four key informant interviews and focus group discussions and analysed thematically and then presented narratively. On the other hand, quantitative data from questionnaires were analysed using descriptive statistics, then presented using a combination of narrative explanations, tables and graphs. From the study findings, government policies, indicators, national campaigns and routine of the health workers were identified as the major factors that influenced the choice of interpersonal communication forms used. Based on the findings, it was recommended that the views of the all the stakeholders should be sought and incorporated into programmes aimed at enhancing maternal and child survival. Cultural aspects that encourage the upholding of proper upkeep of children and pregnant mothers should be identified and used during maternal and child survival campaigns.

Keywords: Child Survival, Choice, Factors, Influence, Interpersonal Communication Forms, Kenya, Maternal, Promotion, West Pokot County

Social Development as a Catalyst for Promotion of Community Development in Nigeria (Published)

Every social action is seen as a catalyst to promote joint undertaking of’ people in their social settings to improve their living conditions in various communities in human environment. Social development as a process is employed to stimulates consciousness among people in order to be aware of their capabilities to address prevailing situations and realities in various participating communities. Social development as a catalyst is used to promote awareness creation in people for the ultimate purpose of understanding their prevailing social realities ant potentialities to promote development that will improve their living conditions in their various communities. The paper identified conscientisation strategy, communication strategy and group action strategy as areas of social development intervention in promoting community development. Based on the issues discussed appropriate recommendations are made which include the urgent need to see that adequate information is made available to people through the instrumentality of conscientisation, and communication as well as other areas of intervention of social development which should be driven by common vision and interest of the people of participating communities in Nigeria.

Keywords: Community development, Promotion, Social Development, Strategies.

Implications on Female Genital Cutting and Promotional Strategies by the Pokot Community in the Context of FGC (Published)

According to FORWARD (2005), data presented in  a Female Genital Fact Sheet indicated that Female Genital Cutting (FGC) is traditionally carried out by elderly women ‘specialized’ in this task and Traditional Birth Attendants (TBA) – usually without anaesthetics and with crude instruments such as razor blades, knives and broken shards of glass.  This paper looks into the health implications of female genital cutting in west Pokot community and further identifies the promotional health strategies adopted by the community during the process. The study was carried out in Sook location of West Pokot District of West Pokot County. This area was randomly selected out of the four locations in the District. A descriptive cross-sectional, qualitative research design was used for the study. Interviews and focus group discussions were used to collect data. The study considered 63 participants for interviews, all above 18 years, 9 key informants and 54 members of 7 Focus Group Discussions (FGDs) with between 6-10 participants of each group.  The study identified demerits of the FGC practice as predisposition of  girls to infections like HIV/AIDS, bleeding, though most participants said this could result from other reasons like witchcraft. Incompletion of education was also said to be one of the demerits of the FGC. Affirmation of community identity and promotion of positive aspects of culture which boosts self esteem in the community while preventing physical and psychological harm to women and girls should be advocated for through alternative rituals and Cultural day initiatives.

Keywords: Detrimental, Female Genital Cutting (FGC), Health, Implications, Promotion, Strategies.

Implications on Female Genital Cutting and Promotional Strategies by the Pokot Community in the Context of FGC (Published)

According to FORWARD (2005), data presented in a Female Genital Fact Sheet indicated that Female Genital Cutting (FGC) is traditionally carried out by elderly women ‘specialized’ in this task and Traditional Birth Attendants (TBA) – usually without anaesthetics and with crude instruments such as razor blades, knives and broken shards of glass. This paper looks into the health implications of female genital cutting in west Pokot community and further identifies the promotional health strategies adopted by the community during the process. The study was carried out in Sook location of West Pokot District of West Pokot County. This area was randomly selected out of the four locations in the District. A descriptive cross-sectional, qualitative research design was used for the study. Interviews and focus group discussions were used to collect data. The study considered 63 participants for interviews, all above 18 years, 9 key informants and 54 members of 7 Focus Group Discussions (FGDs) with between 6-10 participants of each group. The study identified demerits of the FGC practice as predisposition of girls to infections like HIV/AIDS, bleeding, though most participants said this could result from other reasons like witchcraft. Incompletion of education was also said to be one of the demerits of the FGC. Affirmation of community identity and promotion of positive aspects of culture which boosts self-esteem in the community while preventing physical and psychological harm to women and girls should be advocated for through alternative rituals and Cultural day initiatives.

Keywords: Detrimental, Female Genital Cutting (FGC), Health, Implications, Promotion, Strategies.

The Role of Social Studies in the Promotion of Inter-Ethnic Understanding Among the People of Nigeria (Published)

Social studies education is a field of study that inculcates in the individual the ability to cope with various life problems. The paper therefore examines social studies education in the context of its importance to Nigeria’s philosophical goals as a nation, the objectives of social studies education in the school system and how they can be used to achieve inter-ethnic understanding among the people of Nigeria. Promotion of value awareness, teaching of basic level of social studies for good citizenship education, tolerance, peaceful co-existence for a proper inter-ethnic understanding among the people of Nigeria are proffered in the study.

Keywords: Inter-Ethnic Understanding, Nigeria, Promotion, Role, Social Studies

Conflict Resolution in Higher Education Institutions: The Case of Ghanaian Public Universities (Published)

The paper reports preliminary findings from an ongoing research analyzing the purported resolution of promotion-related conflicts in Ghanaian Higher Education Institutions (HEIs). The purpose of the study was to examine how promotion-related conflicts in HEIs are being resolved. It sought to understand the strengths and weaknesses of the processes and procedures with the view to recommend ways of improving the resolution of promotion-related conflicts in Ghanaian HEIs. The data is drawn from questionnaires administered to two hundred and forty (240) randomly sampled Faculty members, while 18 senior administrators were also purposively sampled for semi-structured interviews. Promotion policy documents were also analyzed. The data reported in this paper highlights that Ghanaian Universities have processes and procedures for conflict resolution, although the quality of the procedures may be debated. It further suggests that ‘process’ is a critical factor in resolving promotion-related conflicts in HEIs.

Keywords: Conflict Resolution, Faculty, Higher Education, Process, Promotion, conflicts.