Tag Archives: Product and Performance

The Effects of Board Characteristics on Microfinance Institutions’ Social Performance in Kenya (Published)

With the growing competition of globalization, strategic decision makers have been faced with the competing interests of external and internal stakeholders such as greater diversity in corporate governance, undertaking more investments in corporate social responsibility and maximizing financial performance. As a result, strategic decision makers today must not only increase their financial performance, but also satisfy the increasing expectations of customers, suppliers and society as a whole. The objective of this study was to examine the effects of the board characteristics on the social performance among Kenyan MFIs. It focused on the board size, board terms, board committees, director remuneration, multiple directorship, boards’ skills and experience and the independence of directors. This study adopted positivist approach, deductive approach and explanatory research design. Population of the study consisted of all the MFIs registered by the AMFI as at 31st March 2012. Data was analyzed using quantitative and qualitative methods. Qualitative data was analyzed to yield descriptive, Pearson linear correlation coefficient, one way ANOVA, linear multiple regression and inferential statistics. The major findings of the study are: that a significant negative relation exists between social performance and board size, director remuneration, independence of directors while multiple directorship, existence of board committees are positively related. Length of board terms has no effect on the social performance of an MFI. Overall, the results show that MFIs in Kenya can improve their Social performance by improving on their board composition in line with the Capital Markets Authority guidelines.

Keywords: Aggressiveness, Marketing Strategies, Product and Performance

Aggressive Marketing and Product Performance in Nigeria a Case Study of the Telecommunication Industry (Published)

The drive to become successful in a stiff competitive market is what is making organization to adopt strong marketing strategies of which Aggressive marketing option becomes a part. The actual and perceived relationship between marketing strategies and organization performance are well documented in the literature through research reports. What is less focus on is this relationship as it affects telecommunication industry. This study therefore examined the effect of Aggressive marketing strategies on the product performance of telecommunication industry in Nigeria. The study made use of survey research design where well-structured questionnaires were employed. To give room for easy measurement of variables, a likert scale of strongly agreed to strongly disagree was adopted. The obtained data were analysed using simple percentage, descriptive statistics and validation of proposition was confirmed through regression model. The study revealed that marketing strategies has a significant effect on product performance with reference to Nigeria Industry, as most, if not all organizations adopt marketing strategies that affect customer patronage as well as the development of dynamic marketing strategies that reflect current state of customer preference. The paper, therefore, recommended that organization should embrace and enhance the development of state of the earth marketing strategies in order to remain afloat in competing future market.

Keywords: Aggressiveness, Marketing Strategies, Product and Performance