Tag Archives: process innovation and marketing innovation.

Business Innovation and Organizational Sustainability: A Cross Sectional Study of Entrepreneurial Business in Uyo Metropolis (Published)

This research was designed to examine the relationship between business innovation on organizational sustainability in Nigeria. Survey research design was adopted for the study and a sample size of 196 entrepreneurs was drawn for the study. For the objective of the study to be achieved, three hypotheses were formulated. The major instrument for data collection was a structured questionnaire administered to the respondent using purposive sampling techniques. Data collected were analysed using simple percentage and Pearson Product Moment Correlation. Results show that there is a significant correlation between variables of business innovation such as product innovation, process innovation and marketing innovation and organizational sustainability variables of environmental, social and economic sustainability among entrepreneurs in Akwa Ibom State. Consequently, it is recommended first to business consultant, data on the use of innovations by final consumers is of value to business managers and policy makers. Secondly, to the government, technological developments such as the Internet, 3-D printing and crowdfunding platforms can potentially support the innovation activities of individuals, although technical and commercial success is likely to result in a transition from the Household to the Business sector.

Citation: Ukpong, Akon Mfon, Kingsley Lazarus Uwa, Uforo Akpan Ekanem (2022) Business Innovation and Organizational Sustainability: A Cross Sectional Study of Entrepreneurial Business in Uyo Metropolis, European Journal of Business and Innovation Research, Vol.10, No.4, pp. 74-93

Keywords: Product Innovation, business innovation, organizational sustainability, process innovation and marketing innovation.