Tag Archives: pro-activeness

Corporate Entrepreneurship and Growth of Selected Manufacturing Firms in Benue State (Published)

Citation: Titilope A. Dickson(2022) Corporate Entrepreneurship and Growth of Selected Manufacturing Firms in Benue State, European Journal of Business and Innovation Research, Vol.10, No.2, pp. 1-29,

Abstract: The study examined the effect of corporate entrepreneurship on growth of selected manufacturing firms in Benue State. Three critical dimensions of corporate entrepreneurship (innovativeness, pro-activeness and risk taking) were used. The study adopted a survey research approach, using questionnaire administration for data generation. The data were analyzed using descriptive and inferential statistics. Regression analysis (statistical package for social science, version 24.0) was used for test of hypothesis. Findings showed that the three dimensions of corporate entrepreneurship (innovativeness, pro-activeness and risk taking) had significant/positive effect on growth of selected manufacturing firms in Benue State. Building the culture of corporate entrepreneurship in a firm has great potentials for sustaining growth. Corporate entrepreneurship has positive and significant effect on growth of manufacturing firms in Benue State. The study then recommends, amongst others, that manufacturing firms should promote organizational culture/values which promote innovativeness by encouraging more novel ideas generation from employees; this will thus lead to new product/services development that meets market/industry needs hence enhancing market share/sales volume.

Keywords: Corporate entrepreneurship, Innovativeness, pro-activeness, risk-taking

Financial Management of Micro, Small, and Medium Enterprises in Cebu, Philippines (Published)

The study attempts to examine the influence of entrepreneurship marketing on performance of SMEs in Nigeria. Specifically, the study addresses the following objectives: To examine the influence of entrepreneurial marketing on the growth of SMEs in Nigeria and to investigate the extent to which innovativeness, pro-activeness, opportunity-driven, resource leveraging, risk taking, customer intensity and value creation influence the growth of SMEs in Nigeria. This research adopted a descriptive survey design. All the data used for the study were elicited from the sampled respondents through the use of questionnaire. The study population consists of all the 345 registered SMEs in Delta state, Nigeria. Simple random sampling technique was used to select 120 SMEs which represents the sample size for the study. Multiple regressions were the statistical tool used to test the hypothesis proposed for the study. Data were coded and analyzed using the Statistical Packages for Social Sciences (SPSS version 20.0). The findings of the study show that entrepreneurship marketing is a driven force of economic growth and also helps to enhance the development of new product/service for existing markets. More so, the study reveals that the SMEs operators in Nigeria mostly use traditional form of marketing to reach potential customers and to entrench their brands. Interestingly, only few of them use modern marketing technology to promote their products and services. It was thus recommended that SMEs should take advantage of the emerging global technology to improve their overall performance.

Keywords: Entrepreneurial Marketing, Innovativeness, SMEs, pro-activeness, resource leverage, value creation

Entrepreneurship Marketing and Performance of SMES in Nigeria (Published)

The study attempts to examine the influence of entrepreneurship marketing on performance of SMEs in Nigeria. Specifically, the study addresses the following objectives: To examine the influence of entrepreneurial marketing on the growth of SMEs in Nigeria and to investigate the extent to which innovativeness, pro-activeness, opportunity-driven, resource leveraging, risk taking, customer intensity and value creation influence the growth of SMEs in Nigeria. This research adopted a descriptive survey design. All the data used for the study were elicited from the sampled respondents through the use of questionnaire. The study population consists of all the 345 registered SMEs in Delta state, Nigeria. Simple random sampling technique was used to select 120 SMEs which represents the sample size for the study. Multiple regressions were the statistical tool used to test the hypothesis proposed for the study. Data were coded and analyzed using the Statistical Packages for Social Sciences (SPSS version 20.0). The findings of the study show that entrepreneurship marketing is a driven force of economic growth and also helps to enhance the development of new product/service for existing markets. More so, the study reveals that the SMEs operators in Nigeria mostly use traditional form of marketing to reach potential customers and to entrench their brands. Interestingly, only few of them use modern marketing technology to promote their products and services. It was thus recommended that SMEs should take advantage of the emerging global technology to improve their overall performance.

 

Keywords: Entrepreneurial Marketing, Innovativeness, SMEs, pro-activeness, resource leverage, value creation