Tag Archives: Price

Demarketing Of Tobacco in Nigeria: The Role of the Marketing Mix (Published)

The study is on demarketing of tobacco in Nigeria: the marketing mix perspectives. The study is a descriptive survey and it specifically examined the effect of product elaboration on consumers’ attitude toward smoking, and intention to quit smoking; the effect of price elaboration on consumers’ attitude toward smoking, and intention to quit smoking; the effect of place elaboration on consumers’ attitude toward smoking, and intention to quit smoking and effect of promotion elaboration on consumers’ attitude toward smoking, and intention to quit smoking. Primary data for this study was collected through questionnaires while secondary data was collected from the International tobacco Control (http://www.itcproject.org). Consumers of products of two tobacco companies operating in Nigeria constitute the population for the study. The two companies are: International Tobacco Company, Ilorin and Nigeria tobacco company, Ibadan. Since the population of smokers in Nigeria is unknown, convenience sampling technique was used to select 364 smokers from Ondo and Ekiti State. Inclusion criteria for this study defined smokers as those who have smoked atleast 100 sticks of cigarette in their life time and who still smoked at least once a day. Out of 364 questionnaires that were distributed, 355 (97.5%) were returned. Data analysis was done using Cronbach’s Alpha, frequency analysis, descriptive analysis, linear regression and one sample t-test. The linear regression tests show that elaboration of the 4Ps of marketing otherwise known as the marketing mix have significant effects on consumers’ attitude toward smoking and intention to quit smoking. It was therefore recommended among others that the government of Nigeria should develop a suitable legislature aim at further reducing the acceptability and appeal of smoking; increase smoke-free places and decrease accessibility of people to tobacco.

Keywords: Place, Price, Product, Promotion, demarketing

On the Marketing Investigation of the Behavior of Higher Education Consumers in Georgia (Published)

Marketing investigation of the behavior of consumers of higher education relative to prices of the study has been carried out in Georgia. Linear, exponential and auto-regression models of the behavior of tuition fees in four universities of Georgia are constructed using the marketing information on tuition fees received from respondent students.  Interval estimates of tuition fees are also constructed.

Keywords: Marketing, Price, Regression Model

Determinants of Brand Loyalty among Consumers’ in the Mobile Telecommunication Industry in the Faculty of Management Sciences, Akwa Ibom State University, Nigeria (Published)

The main objective of this study was to examine the determinants of brand loyalty among mobile telecommunication consumers in the Faculty of Management Sciences, Akwa Ibom State University. The survey research design was adopted for the study. The primary data were obtained through questionnaire administered to 175 respondents using simple random sampling technique and a total of 145 copies of questionnaire were retrieved for data analysis. Four hypotheses were formulated and tested at 0.05 level of significance and the data for the study were analyzed using tables, frequency, percentage and Pearson Correlation.The findings of the study revealed that service quality, price, promotion, and network coverage have significant relationship with brand loyalty among subscribers of mobile telecommunication service. Based on this,it was recommended among others that mobile telecommunication service providers should ensure continuous improvement on service quality to attract subscribers’ interest to their network.

Keywords: Consumers, Price, Service Quality, brand loyalty, mobile telecommunication service providers., network coverage

Relation Analysis of International Cocoa Prices and Indonesian Cocoa Farmers’ Price after Export Tax Policy on Cocoa Beans (Published)

The government of Indonesia imposed export tax on cocoa beans since April 2010. This policy has objectives to guarantee the availability of domestic cocoa beans as raw materials for domestic processing companies at an affordable price. The aim of this paper is to analyse the relation of cocoa prices between international price and farmers’ price after export tax implementation. The method utilized in the analysis is Vector Autoregression or Vector Error Correction depending on the characteristic of the data. The results show that, in the short-run relation and the long-run relation, international price has a significant effect to domestic price. There is strong correlation between the export taxes to farmer’s price as the international price is well transmitted to the domestic price. Farmers has the highest risk. Farmer encounter the uncertainty and it cause on decreasing cocoa beans production. Lack of cocoa beans supply impacts to cocoa processing industry

Keywords: Cocoa, Export Tax, Farmers, Price, Relation

Analysis of Imbalances in Rice Market, North Sumatra Province (Published)

This study analyzes the imbalance between demand and supply of rice, as well as the influence of price and non-price variables to the demand, supply and stocks of rice in North Sumatra Province. This study uses secondary data of time series which comes from institutions, agencies or authorities, especially from Central Statistics Agency (BPS) of North Sumatra, North Sumatra Regional Division Bulog and other relevant institutions. The results shows that rice production is strongly influenced by expectations of the rice price  and fertilizer prices. The rise in price expectations will increase the number of rice in the future, whereas the increase in the price of fertilizer will reduce the number of offers because fertilizer is input component which is relatively great, while the price of a substitute has no effect on rice deals. Variable price rice and the prices of substitute goods do not significantly influence the demand for rice. Rising and falling of these two variables will not cause a change in the number of requests, while revenue positive effect on demand for rice when views of both the price is elasticity and revenue both inelastic.

Keywords: Commodity, Imbalance, Price, Rice Market, Supply and Demand


This research aims to evaluate the effect of the variables; namely, price, service quality, brand image and trends on customer loyalty of service providers of mobile phones in Saudi Arabia. A questionnaire was developed and distributed to a convenient sample throughout the major cities of Saudi Arabia. A total of 775 were returned representing a response rate of 89.6%. The study showed that the majority of respondents had prescribed to more than one service provider at the same time. Additionally, it was revealed that all the variables tested; price, service quality, brand image and trends, had a direct effect on customer loyalty of service provider. Results obtained from this research will offer necessary feedback for improving a company’s strategy, marketing mix, services, and product offerings, thereby, achieve customer satisfaction and improve their customer loyalty while attracting new ones.

Keywords: Brand Image, Customer loyalty, Price, Saudi Arabia, Service Quality, Trends, mobile phones


The objective of the study was to determine the extent to which telecommunication service providers in Nigeria have satisfied the needs of their numerous customers in Ogun State, Nigeria. Descriptive survey research design was adopted as the study guide. Convenience sampling technique was used in which four hundred and twenty three (423) copies of questionnaire were administered to selected telecom service subscribers from three geo-political districts of Ogun State, Nigeria in which four hundred and two (402) copies of the research instrument were filled and returned. Pearson Product Moment correlation was used to analyse the data gathered from the respondents. The study revealed that service quality and customer service have no significant relationship with customer satisfaction, while there is a significant relationship between price and customer satisfaction. The study concluded that satisfied customers will keep patronizing the business entities and tell others about their good experiences, while dissatisfied customers will withhold their patronage and tell others about their unpleasant experiences. It was recommended that telecom service providers must be fully committed to quality service so as to ensure optimal quality service delivery

Keywords: Customer Satisfaction, Customer Service, Price, and Service Quality


The present study examined the impact of social factors on consumer behavior in evaluative criteria of the purchased home furnishing in Amman (Jordan). In the literature, there are a few previous studies which have explored the topics on consumer behavior and home furniture industry in Jordan. Furthermore, the objective of this study is to investigate of purchasing behavior of home furniture consumers in Jordan. This study then will evaluate the factors that have influences on furniture purchasing decision process. The findings will allow the researcher to be able to recommend to Jordan furniture manufacturers and retailers. Also, questionnaires were distributed and self-administered to 400 respondents. Descriptive analysis, factors analysis, test of reliability, correlation test, and regression analysis were used in this study. The study results demonstrated that there is a positive and significant relationship between reference group, family, price, quality, color, and purchasing decision. In addition, implications of this work and directions for future research are discussed.

Keywords: Consumer Behavior, Furniture, Price, Quality, Reference Group, family

Economic Analysis of Sunday Market in Srinagar City (Published)

In the present study an attempt has been made to study various characteristics of Sunday market in the summer capital of Jammu And Kashmir State. The main aim was to study the quality and price structure of products sold in the market. Also special emphasis has been given to examine the job satisfaction of vendors and reasons for joining the Sunday market. With the help of interview schedules information has collected from 200 respondents. Our probe revealed that both second hand and good quality products were sold in the Sunday market at cheaper prices than normal prices. Also we found both sellers and buyers were satisfied in the market.

Keywords: Buyers, Market, Price, Products, Quality, Vendors