Tag Archives: Preference

Determinants of Social Network Site Preferences for Accessing Reproductive Health Information among University Students in Nairobi (Published)

In Kenya, the youth represent  35% of the total population.  The youth have been found to be very sexually active and experimental. For these youth to navigate this stage successfully there is a need to ensure they have adequate access to reproductive health information. There exist mechanism put in place by the government and other stakeholders to address the communication of health information to the youth. However, these methods are still inadequate. With the access to the internet through mobile phones and primarily by the youth being on the rise, there is growing interest in research on how social networking sites (SNS) can be integrated to the provision of health information to the young people which the study sought to address. This study was anchored on the uses and Gratification Theory and the Technology Acceptance Model. The study adopted a mixed research design method combining both quantitative and qualitative data. The study found out that gratification, perceived ease of use, perceived usefulness with gender as a moderating factor affect the preference of choice of social networking site for access of health information among the university student in Nairobi county.

Keywords: Preference, Reproductive Health, Social Networking Sites

Determinants of Cooking Energy Consumption among Farming Households in Owerri Agricultural Zone, Imo State, Nigeria (Published)

The 7th goal of UN Sustainable Development Goals targets ensuring access to affordable, reliable, sustainable and modern energy for all. The study investigated the determinants of cooking energy consumption among farming households in Owerri Agricultural Zone, Imo State. A multistage random sampling technique was used to select seventy-two respondents for the study. Questionnaire was the main instrument for data collection. Data collected were analyzed using descriptive statistics and ordered probit analysis. The result showed that the average age of the farmers, household size, and years of farming experience were 49.4years, 8 persons, and 20 years respectively. Majorities (73.62% and 97.23%) of the respondents were females and married. The revealed preferences of the households for cooking energy material in the study area were fuel wood (70.83%), kerosene (23.61%) and Liquefied Petroleum Gas (5.56%). Empirical results from the marginal effects after the ordered probit analysis indicates that sex and household’s income are the major determinants of cooking energy choice. It is recommended that measures aimed at increasing household’s income levels should be put in place by the government and the development of affordable, modern and cleaner cooking energy materials to reduce the negative effect of fuel wood use on the environment should be promoted.

Keywords: Consumption, Cooking Energy, Farming Households, Fuel Wood, Preference

A Conjoint Analysis of the Determinants of Business School Preference among the Undergraduate Students in South India-An Empirical Study (Published)

The education sector in India has been witnessing a cut-throat competition, especially among the business schools, vying for students who have completed their undergraduate studies from various colleges and other educational institutions, and who are seeking admissions in reputed business schools to pursue their MBA program. As the competition has grown, the role of marketing department has increased significantly. One of the important pieces of information that would help the marketing efforts would be the understanding of the factors that determine the preferences towards the business schools. This study examines the business school preference in India. Adaptive conjoint analysis was used to investigate the relative importance of various attributes of business school preference. A descriptive research using stratified random sampling method was undertaken and the study was conducted using both primary and secondary data. Results indicated that the major determinants of business school preference were quality of teaching, infrastructure, reputation of business school, placement activities, distance from home, opinion of family and friends. It was concluded that the combination of factors like “course availability, job prospects, reputation of business school, accreditation, and quality of teaching,” was ranked the highest and combination of factors like “distance from home, opinion of family, and would friends join” was ranked the least.

Keywords: Attributes, Business School, Conjoint Analysis, Level, Preference

The Preference of Limited Liability Companies over Partnership and Unlimited Companies in Business Management: The Deciding Considerations (Published)

A limited liability company acquires a corporate personality status from the date of its incorporation with the power to have a name of its own, to sue and be sued amongst other things. This connotes that the company becomes a distinct person from the owners or members of the company. The liabilities of members are limited only to the amount of unpaid shares taken by them in times of winding-up. The article discusses the preference of incorporated companies over partnership and unlimited companies

Keywords: Limited Liability Company, Partnership, Preference, Unlimited Company

PREFERENCES FOR NIGERIAN DOMESTIC PASSENGER AIRLINE INDUSTRY: A CONJOINT ANALYSIS (Published)

The increase in number of domestic airlines operators flying same routes has resulted in upsurge in competition for traffic among airline operators in Nigeria. In this light, this study evaluated Nigeria domestic airline services that are preferred by numerous airline passengers in the country. The study was carried out in Lagos; between September 3rd and 19th of October 2014. Random sampling technique was used for the study. Data were collected with pre-tested and validated questionnaire. The questionnaire was administered to 550 airline passengers. Information was gathered on air traveler’s socio-economic characteristics, airline service characteristics, airlines of choice and the attributes that influences their preference decision. Data collected were analysed using conjoint analysis. Findings from the study showed that price (3.30) is the most preferred attribute followed by flight convenience (2.968), frequency of flight (2.906), comfort (1.294) and lastly courtesy (1.038) of the total utility of 11.506. However, the utility estimate shows higher preference for good on board comfort with a utility value of (1.294) over the excellent on board comfort while courtesy on the part of airline staff and workers contributes (1.038) of the total utility of 11.548 is next preferred by sampled airline passengers. The result concluded that airline passengers would prefer domestic airline with particular characteristics which are in order of off peak price, flight convenience in the morning, frequency of flight for 3 to 4 times daily, good on board comfort and good courtesy from staff. Thus Airline operators need to take the identified attributes preferred by customers very serious in provision of their services.

Keywords: Conjoint, Courtesy, Domestic, Passenger, Preference