Tag Archives: political party

Market Orientation in Nigerian Political Parities: A Research Proposition (Published)

The importance of political parties in the democratic governance of Nigeria, in addition to the dynamics of the contemporary Nigerian political environment, initiated the need for this research. This proposed research aims to examine the market orientation strategies employed by Nigerian political parties.  Using qualitative and quantitative research approaches, the research plans to provide insight into the market orientation strategies of Nigerian political parties. The findings from this research would be of relevance for managerial actions in democratic governance, and assist party management and governmental policies and interventions geared towards improving the administration, growth and development of Nigerian political parties. Also, findings from the proposed research will be of relevance to Nigerian politicians, political parties and political regulators in improving their services, programmes, policies and relationships with their relevant target audience. In addition, the proposed research intends to stimulate future research efforts in cognate areas of political party management strategies in Nigeria and other developing economies, especially in Sub-Saharan Africa. The paper makes original theoretical, practical, and policy contributions to political parties’ marketing management as it situates the market orientation construct in non- profit organizations (political parties). In addition, the proposed research’s instrument (questionnaire) will assist in empirical testing of the market orientation construct in political parties operating in developing democracies, especially in sub-Saharan Africa

Keywords: Democracy, Market Orientation, Marketing Strategy, Nigeria, political party

A Brain Child of External Forces or Internal Crisis: The Formation and Rise of the Movement for Democratic Change in Zimbabwe, 1999-2013 (Review Completed - Accepted)

The article is mainly concerned about analyzing the factors behind the formation and rise of MDC
in Zimbabwe body politic. Some scholars and ZANU-PF political elite view MDC as a foreign
project sponsored by the Americans and the British. Therefore, they largely believe that MDC is a
party without African interests at heart. Other scholars believed that MDC is simply an internal
creation that was consummated as a result of ZANU-PF’s complete failure in regard to economic
management and governance crisis. However, in the end MDC was as a result of both internal and
external factors. Among the factors considered in this paper they range from political, economic,
social as well as international forces. However, it is the contention of this paper that the democratic
and human rights abuses by the state as well as internal economic crisis in Zimbabwe contributed
much to the emergence and rise of MDC in Zimbabwe

Keywords: Democracy, MDC, Opposition politics, ZANU-PF, political party, ruling party