Tag Archives: Personality

Personal Factors and Satellite Television Choice Behaviour in a Typical Emerging Economy (Published)

This study focuses on the nexus between personal factors and satellite television choice behavior in a typical emerging market like Nigeria. Empirical investigation that examines the nexus between personal factors and satellite television choice in a typical emerging market like the south-west Nigeria is highly under-reported hence, this study aimed at filling this gap in literature. In order to achieve this, descriptive survey was adopted while the study population comprised active subscribers of some selected satellite television providers in South-west Nigeria. Stratified sampling was employed as the sampling technique while questionnaire was the research instrument. Multiple regression was used to test the hypothesized relationship between the variables of study. It was revealed that economic status, personality and lifestyle have positive and significant effect on the choice of satellite television. However, family life cycle stage did not have a significant effect on the choice of satellite television. It was concluded that this study provided empirical evidences that support the necessity of personal factors in the course of chosen satellite television in a typical emerging market. It was recommended among others that the satellite television marketers should strongly consider the personal factors of the actual and potential subscribers in the process of designing their market offerings.


Keywords: Emerging Market, Lifestyle, Nigeria, Personality, choice behavior, economic status, family life cycle stage, personal factors, satellite television

A Critical Study on the Concept of Ethics and Morality in Comparative Philosophy (Published)

Ethics and Morality are a controversial study in comparative philosophy. In particular, both has recognized and conceptualized a somewhat different way. Because as a succinct analysis on Ethics, it systematically appears that deals with the epistemological background and psycho-socio influence indeed. However, Morality can identify as a simultaneous occurrence of Ethics. It often reflects the personality features of human beings as a scientific and common sense of behavioural acts. Nevertheless, however, the ethical doctrine is more epistemological and intelligible rather than morals. Morality survives through an ethical doctrine of philosophy. On the contrary, Morality often denotes that the norms and values of a social community, occupational codes of conduct, religious principles, and so general. Ethics might also conceptualize as the philosophical critique of Morality. On the contrary, this conceptualized controversy has precisely built an excellent philosophic platform as a comparative way of thinking. Consequently, in this critical study, it has endeavoured to draw-up an analytic extent for the scope of Ethics and Morality. It has mainly worked here as a crucial analysis of historiography, terminological differences, contrasted subject matters and categorical evolution. Hypothetically, it can continuously say that if even it is theoretically different, both should engage mutually and co-dependently.


Keywords: Behavioural Acts, Ethics, Morality, Personality

Factors Affecting Customer Satisfaction in the Hospitality Industry: The Case Study of the Tamale Metropolis (Published)

The study investigated factors affecting customer satisfaction in the hospitality industry in Tamale by assessing the extent to which staff’s personal adaptation to customers’ expectation, friendliness, physical environment and employee’s emotional stability influence customer satisfaction. The study employed a cross-sectional survey and adopted a quantitative approach. A purposive sampling method was used in selecting five (5) hotels rated between 1 to 3-star in Tamale. Convenience sampling technique was used to sample 200 respondents. The results revealed adaptation to customers’ need, friendliness, the ambience of the hotels and staff’s emotional stability significant to customer satisfaction. The study found a notable correlation between customer satisfaction and the quality of service. Direct personnel services, room quality was also found as key determinates influencing customer satisfaction in the hotels than the outside environment. The research therefore, recommends hotel management to review and evaluate their customer database to include guest personality traits.

Keywords: Customer Satisfaction, Ghana, Personality, physical evidence, staff service quality

English Language as a Personality Marker among Senior Secondary School Students in Owerri Zone, Imo State, Nigeria (Published)

The state of English language as a personality marker was investigated among senior secondary school students in Owerri zone, Imo State Nigeria. Study data were collected by means of a structured and pre-tested questionnaire based on Likert 5-point ratings. Mann-Whitney method was used to analyse the data by estimating mean scores. Results showed that sampled students felt happier in using English in their communications than their mother language, Igbo (L1). Findings showed that English language use by the sampled students promoted their ego among their peers who find it difficult to communicate in English language. Finally, the study provided high evidence to demonstrate that Senior Secondary School Students learning English in Owerri zone use ability to communicate in English as personality marker. The study recommended that learners’ immediate,  short-term interests   such  as elevating their status through learning English language  should  be carefully  monitored and  channeled to  their  long-term goals  so as to avoid possible  negative  effect on learners’ personality  changes

Keywords: Ethnicity, Igbo Language, Learning, Personality, Second Language

Self-Concept and Its Influence on Antisocial Behaviour-Personality of Nigerian Security and Civil Defence Corps (NSCDC) Personnel in Awka, Anambra State, Nigeria (Published)

The study examined “self-concept and its influence on antisocial behaviour/personality of Nigerian Security and Civil Defence Corps (NSCDC) personnel in Awka, Anambra State”, with 327 participants sampled through cluster and incidental methods. Valid/reliable Self-Concept and Psychopathic Deviant Scales measured self-concept and antisocial behaviours respectively, adopting cross-sectional design and ANCOVA statistics. Findings: Self-concept significantly contributed to NSCDC personnel’s antisocial personality (p< .001≥ .000; N = 327; Fs = 3.057, 3.551, 4.198, & 12.950). Self-concept did not significantly influence the personnel’s psychopathic personality (p< .001≥ .000; F = .934; N = 327). Self-concept significantly influenced the personnel’s antisocial personality (p< .001≥ .000; F = 5.691; N = 327), criminal behaviour (p< .001≥ .000; F = 6.797; N = 327), fraudulent behaviour (p< .001≥ .000; F = 10.559; N = 327), and delinquency (p< .001≥ .000; F = 5.610; N = 327). Recommendation: NSCDC should inculcate healthy/ethnics-oriented self-concepts in the personnel.

Keywords: Anambra State, Civil Defence, NSCDC, Nigeria, Personality, Self-Concept, antisocial behavior

Potency of Inter-Personality and Family Demography in Predicting Other Personality Factors Of University Students in Anambra State, Eastern Nigeria (Biafra) (Published)

The study examined “potency of inter-personality and family demography in predicting other personality factors in Anambra State, Eastern Nigeria (Biafra)”. Objective is the likelihood of people’s behaviours and family demography predicting their other behaviours. Students (n=101) of Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Eastern-Nigeria (Biafra), sampled using cluster and incidental techniques participated. Big-Five Personality Inventory of convergent validity .97 and Split-half reliability .75 was used. Cross-sectional and correlational designs, plus multivariate hierarchical regression were adopted. Findings: “Agreeableness” significantly predicted “conscientiousness”, and “negative emotionality”; “Conscientiousness” significantly predicted “negative emotionality”, and “open-mindedness”; “Birth order” significantly predicted family number of children; “Number of children”, “family socio-economy”, and “Christian denomination” were substantially non-significant negative predictors of personality; finally “Extraversion” was non-significant positive predictors of personality. More cross-cultural studies on the topic are recommended. Christian religion should re-appraise their personality shaping roles to be functionally effective.

Keywords: Anambah-state”, Biafra, Eastern Nigeria, Personality, Potency, family-demography

Psychological Factors and College of Education Students’ Learning Outcomes in French, Cross River State, Nigeria (Published)

The study investigated psychological factors and College of Education students’ learning outcomes in French, Cross River State, Nigeria. Two research questions and two hypotheses were formulated to give direction to the study. The study adopted a survey research design and the population comprised 55 second year French Language students, of which the entire population was used for the study. A well validated Psychological Factors and Students’ Learning Outcomes in French (PFSLOF) questionnaire and a French Literacy Test (FLT) were used to collect the required data. The independent t-test was the statistical tools used for analysis of the data collected. Two hypotheses were tested at .05 level of significance. The results of the analysis revealed that students’ attitude and personality have significant influence on their learning outcomes in French Language. Sequel to the findings of this study, recommendations were made.

Keywords: French Language., Learning Outcomes, Personality, attitude, psychological factors

Atia Review of the Critique on Robert Frost’s Poetry and Personality (Published)

Poetry and personality of Robert Frost, a highly-acclaimed 20th century American poet, are still favored topics for debate among literary critics even half a century after his death. While a group of critics call him a modernist poet, another group denounce him just as a rural poet of New England, while another group sets him at a crossroad and finds assorted elements in his poetry. Frost’s personality too lobbed biographers and critics at varied directions. While one group of critics termed him as a quiet, loner gentleman, the other one portrayed him as jealous, mean-spirited and misogynist career-builder. The third group of critics certified him as a complex man who juggled uncommon fame with an uncommonly difficult private life. Jay Parini, a Frost biographer, said, “You see there are so many Frosts”.  This paper runs a review of criticism on Robert Frost’s poetry and personality for a deeper insight into the tug of war and tries to locate the real Frost among “so many Frosts”.  

Keywords: American Colloquialism, Critique, Modernist Poetry, Personality, Poetry, Sympathetic Humor

Effect of Process-Genre Approach on the Indonesian EFL Writing Achievement Across Personality (Published)

The process-genre approach is the synthesis of the concepts of process approach and genre approach. This study aimed to investigate the effect of process-genre approach on the EFL students’ achievement in writing report texts across personality: extrovert and introvert. This study is a quasi-experimental study involving 56 EFL students of Junior High School 3 at Koto, Singkarak, West Sumatra, Indonesia. The data were gained from the results of post-test administered to the experimental and control groups following the completion of the treatment. The students’ writing products were analyzed and compared by using independent t-test at 0.05 level of significance. The result of the study showed that there was a significant effect of process-genre approach on the students’ writing achievement, covering four writing components: organization, vocabulary, grammar, and mechanics. This study also revealed that there was no significant difference in the writing ability of the extrovert and introvert students who were taught by using the process-genre approach

Keywords: Indonesian EFL Students, Personality, Process-Genre Approach, Writing Achievement

Personality Characteristics and Employee Affective Commitment: Nigeria Experience (Published)

This study investigates the relationship between personality characteristics and organisational Affective Commitment of Bank employees in Nigeria. The sample consisted of two hundred and ten (210) respondents from ten (10) purposively selected area offices of banks in Port Harcourt. The Spearman’s Rank Order Correlation Coefficient Statistical Technique in Statistical Package for Social Sciences (SPSS) was used for the analyses of data. It was revealed that a positive and significance relationship exist between the five facets of personality characteristics and Affective commitment. These outcomes show that managers have the responsibility of devising ways to understand and effectively manage personality traits of their employees as each of these facets have potentials to be low or high that yields different results to the organisation. Banks should adopt personality tests at employment interview points to enable them identify employees whose talents can be optimised at work.

Keywords: Characteristic, Commitment, Employee, Nigeria, Personality

All-Round Development of Vladimir Lenin’s Personality (Published)

The study investigates the personality of Vladimir Lenin, in the light of Stephen R. Covey’s suggested  habits, expounded in his books, “The Seven Habits of Highly Effective People” and “The 8th Habit: From Effectiveness to greatness”, following the most eminent Russian physiologist and psychologist I. P. Pavlov’s theory of classical behaviourism. Stephen R. Covey’s thought provoking and trend breaking book: “The Seven Habits of Highly Effective People” suggests seven habits and paradigms to become highly effective personality. He introduced the eighth habit in his innovative and challenging book “The 8th Habit: From Effectiveness to Greatness.” Therefore, his suggested eight habits, and paradigms, which are based on I. P. Pavlov’s theory of classical behaviourism. This paper would use the popped up chunks of I. P. Pavlov’s behaviourist theory to analyse how the process of habit formation influenced the effective and great personalities of the world. Therefore, the present study will enable the readers to confront Pavlov’s classical behaviourist theory of habit formation through stimuli and responses. The readers are also expected to abandon the bad habits and adopt the good ones. These infrequent but subtle hints serve as a model of effective as well as great personality of the world.

Keywords: Effectiveness, Personality, conditioned and unconditioned stimuli and reflexes, greatness

Teachers’ Personality and School Phobia among Primary School Pupils (Published)

This is an ex-post facto design study used; to determine teachers’ personality on school phobia among primary school pupils in Bayelsa State, Nigeria. . Two research questions and three hypotheses guided this study The population of the study consisted of 2971 primary six school pupils and 537 primary school teachers in Bayelsa State. A sample of 749 pupils and 81 teachers participated in the study. Proportionate sampling, purposive and simple random sampling techniques were used to draw the sample size. Two instruments titled: Teacher Personality Traits Scale (TPTS) and Pupils School Phobia Questionnaire (PSPQ)) were used for data collection. The reliability indices of the instruments were established using Cronbach Alpha with coefficients of 0.83 for TPTS and test retest coefficient of 0.86 for PSPS respectively. Mean (x) and Standard Deviation (SD), while One-Way Analysis of variance (ANOVA) and Two Way Analysis of Variance (ANOVA) were used to test the null hypotheses at 0.05 alpha level. Results got revealed that the highest school phobia was experienced by pupils of teachers with personality traits of extraversion.. Based on the findings, it was recommended among others that employers of teachers should ensure adequacy of this personality characteristics in their would be teachers before they are employed.

Keywords: Agreeableness and Extraversion., Conscientiousness, Neuroticism, Openness to Experience, Personality, School Phobia, Traits