Tag Archives: Perceived Ease of Use

The Determinants of Netflix Adoption in Indonesia (Published)

The research studies the impact of social innovation, consumer innovativeness, perceived benefits, perceived ease of use, and perceived cost on the adoption of Netflix as a flexible subscription among its users in Indonesia. It classified as quantitative with a descriptive causal approach and uses an online survey as a data collection method with 265 total respondents within the age of 18 years old and older. The data is analyzed using the SPSS  with tests of coefficients of determination, multiple linear regression, and the T-test. According to the findings, the coefficient of determination obtained is 0.512 which indicated that 51.2% of the consumer adoption of Netflix is affected by several factors. We also finds that service innovation, consumer innovativeness, perceived ease of use, perceived usefulness, and perceived cost have a direct significant impact on consumer adoption of Netflix in Indonesia, individually and mediated.

Citation: Fernanda Fernandhytia, Bernadus Roy Bagaskara   and AdillaAnggraeni (2022)   The Determinants of Netflix Adoption in Indonesia, International Journal of Business and Management Review, Vol.10, No.1, pp.13-24

Keywords: Netflix, Perceived Ease of Use, Service Innovation, Technology Acceptance Model, consumer adoption, consumer innovativeness

Perception of Undergraduate Students towards the Use of Google Classroom Application for Online Learning in the 21st Century (Published)

This paperwork studied undergraduate students’ perceived ease of use and perceived usefulness towards the use of Google Classroom Application for online learning in the 21st Century. To guide the study, two objectives, two research questions and two null hypotheses were formulated. The study design implemented descriptive analytic survey. 400 level students in session 2019/2020 of Faculty of Education in University of Port Harcourt among Four Department were the study population consisting five hundred and ninety (590). Proportionate stratified sampling techniques was used to select the sample size of one hundred and seventy-five (175). 106 instruments were properly filled and returned (male 57and female 49). A self-developed instrument named ‘Google Classroom Perceive Ease and Perceive Usefulness Questionnaire (GPEUQ)’ was used in gathering data for the aim of the study. Internal consistency of the instruments was determined using Cronbach alpha method at Co-efficient of 0.78 was the interna; consistency of the instrument. The result showed students perceived ease of use mean score of 2.77508 and standard deviation of 1.04639 at mean criterion of 2.50 which implies that undergraduate students perceived the use of Google classroom app as easy to use while the perceived usefulness at the mean score of 2.94 and standard deviation of 0.99 at criterion mean of 2.50 shows that undergraduate students perceived Google classroom app as useful. The two hypotheses indicated there is no significant difference in Perceive Ease of use among male and female undergraduate students towards the use of Google classroom app as t (104) = 1.601 p >0.05, i.e., p = 0.113 is greater than 0.05 for the perceived usefulness. Recommendations by the researcher are since students finds Google Classroom Application as easy to use and very useful, teachers should develop more engaging and interactive content and use digital tools such as Google Classroom to teach. Also, teachers should learn more other digital tools which will be useful and easy for students to learn online, by so doing students will be exposed to numerous learning tools available for learning.

Keywords: Google classroom app, Perceived Ease of Use, Perceived Usefulness, online learning

Determinant Acceptance of Information Systems in the Cooperative of Palm Oil Producers, Musi Banyuasin District (Published)

Application of Information Technology in Cooperative business entities is deemed necessary to be implemented in Cooperatives, where the implementation of the use of Technology will provide many conveniences and advantages in developing the Cooperative business itself. There are still many cooperatives that do bookkeeping manually which results in wasted time and value of effectiveness and efficiency. The objective to be achieved in this study is to analyze the effect of perception on PU and PEU on attitude toward using, and the effect of the user’s attitude (attitude toward using) effect on acceptance information Systems.This research uses a quantitative approach with the type of research is causal. The sampling technique uses nonprobability techniques through purposive sampling. The sample used was 164 cooperative employees with primary data sources through questionnaires. The analysis technique used is SEM-PLS.The results obtained in this study are the PU has significantly positive effect on ATU, PEU has significantly positive effect on ATU and ATU has significantly influence on the acceptance of information systems.

Keywords: Cooperatives, Perceived Ease of Use, Perceived Usefulness, acceptance of information systems, attitude toward using

Electronic Taxation and Tax Compliance among Some Selected Fast Food Restaurants in Lagos State, Nigeria (Tax Payers Perspective) (Published)

This study assessed the effect of level of awareness on electronic tax on tax compliance by small and medium scale enterprises (SMEs) in Lagos state; it also examined the effect of perceived ease of use on tax compliance and determined the effect of electronic tax filing system cost on tax compliance among SMEs in Lagos state; This was done with a view to determine the effect of electronic tax filing system on tax compliance among SMEs in Lagos state Nigeria. The study employed the survey research design. Data were collected from primary sources through the use of structured questionnaire distributed to the SMEs at their place of work. The population of the study consist of nine hundred and fifty (950) small and medium scale enterprises in Lagos state in the fast food restaurants sub sector. A sample size of two hundred and eighty-one was selected using the Taro Yamane formula. Data collected were analysed using descriptive statistics, structural equation model analysis and regression. Analysis of the study revealed that level of awareness (LOA) showed significant positive relationship with tax compliance (β= 0.276; t=2.689; p=0.008). It was also revealed that perceived ease of use (PEU) (β = 0.249; t= 2.331; p= 0.022) has a positive effect on tax compliance but was statically non-significant. The tax compliance cost (TCC) (β=-0.289; t= -2.568; p=0.012) showed a non-significant negative effect on tax compliance. The study therefore concludes that the level at which the tax payers are aware of the electronic tax filing system will determine their compliance rate and the compliance cost may discourage the tax payers from using the system if it is higher. Although the effect of ease of use is non-significant, the positive effect it has indicates that it has the potential to influence tax compliance. The study therefore recommends that government should increase its tax awareness efforts; review the electronic tax filing system to reduce cost of usage and provide a user friendly avenue for using the system.

Keywords: Perceived Ease of Use, Small and Medium Scale enterprises., Tax Compliance, electronic tax, electronic tax filing system cost, level of awareness

Perceived Usefulness and Ease of Use as Mediators of the Effect of Health Information Systems on User Performance (Published)

Health information systems (HISs) have transformed health organizations by playing a supportive role in improving efficiency and quality of healthcare. This paper explores the mediating role of perceived usefulness (PU) and perceived ease of use (PEOU) on the relationship between task technology fit (TTF), information quality (IQ), system quality (SQ) and user performance (UP) in health organizations in Kenya. A framework was generated by modifying the dimensions of TTF, DeLone and McLean IS Success Model (D&M) and Technology Acceptance Model (TAM). Descriptive survey design was utilized and the proposed model provided empirical evidence based on a questionnaire administered to 395 HIS users. Mediation analysis was carried out using ordinary least squares (OLS) path analysis and results indicated that PU and PEOU mediated the association between TTF, IQ, SQ and UP. The results indicated that performance outcomes are higher when individual users perceive HISs to be useful and easy to use.

Keywords: Health information systems, Perceived Ease of Use, Perceived Usefulness, mediation analysis, user performance

Predicting Consumer Adoption of Point Of Sale (POS) E-Payment System in Nigeria Using Extended Technology Acceptance Model (Published)

This study is concerned with Predicting Consumer Adoption of Point of Sale (POS) e-Payment System in Nigeria Using Extended Technology Acceptance Model. We extended the TAM by adding two variables: consumer awareness and security of operations to ascertain how they predict the original TAM constructs: PU and PEOU to predict POS adoption. The study was based on a sample of 400 respondents in Awka, Nigeria; of which 234 responded. Questionnaire was the instrument for data collection and was designed with five point likert scale. Four items were used to measure each of the variables. The analysis was done with SEM with the aid of AMOS 23 software. This study has established that PEOU and PU positively and significantly impact POS adoption in Nigeria. It also demonstrated that security impacts PEOU positively and significantly but insignificantly on PU. Consumer awareness (CA) significantly and positively impact PU but impact on PEOU is not significant. The study has implications for research and practice. Further researches should be conducted with further extensions to show the mediation and or moderation impacts of the two variables

Keywords: E-Payment., Perceived Ease of Use, Perceived Usefulness, SEM, Security, awareness